Experience

ST&P Marketing Communications, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Business Development Consultant

  • 2020 - Present



Interstate Batteries

• United States
• Manufacturing
• 700 & Above Employee

• Senior Account Executive

  • 2014 - 2019

  Accountable for 5th largest volume account representing 850,000 unit sales annually across 2200 Firestone retail stores. Managed a $3.2M promotional budget. Oversaw the daily activities of a dedicated Category Manager and Operations Support Manager. Negotiated and executed all aspects of an exclusive 5-year supplier agreement with Bridgestone Retail Operations – replacing a patchwork of renewal agreements.  Awarded Bridgestone’s 1st Vendor of the Year Award in 2016. Grew account volume from 650,000 to 850,000 in annual unit sales. Increased battery testing, a key revenue generator, from 22% to 38%.

• National Sales Manager

  • 2013 - 2014

  Managed the performance of 10 Regional Account Managers servicing accounts of 10,000 units or less per year. Accountable for total team production of 225,000 units annually. P&L management authority. Trained and evaluated Account Managers. Maintained elevated relationships with key accounts and addressed escalated issues. Built an all new team of Account Managers focused on growing both new and existing business. Achieved sales growth of 14% within existing business and 12% from new accounts within 1st year.

• General Sales Manager

  • 2006 - 2013

  Accountable for the performance of 35 District Sales Managers in the U.S., South America, and Central America. Delivered total team production of 200,000 units annually. Drove new business development and account growth strategies and techniques nationwide. Hired, trained, motivated, and assessed DSM team performance.  Increased sales volume by 20% in one year - strategizing and influencing the adoption of new strategy aiming DSM focus on growing unit volume through acquisition of fewer but more productive accounts rather than sheer volume of new account sign-ups. Guided DSM team from annual volume of 140,000 to 245,000 units during tenure – outselling competitors with a premium-priced product. Championed and influenced the adoption of Salesforce.com.

• Regional Manager

  • 2001 - 2006

  Strategic and operational oversight of 25 Independent Distributors in the southeast and Latin America. In-house business consultant to independent distributors in the areas of sales performance, compliance, receivables, promotions, customer service, and general management. Provided sales support, sales and operational training, technology upgrades, and marketing subsidies as needed to support local distributor business requirements. Resolved National Account issues at the local level.