Experience

Castelli Cycling

• Italy
• Spectator Sports
• 1 - 100 Employee

• Brand Strategy

  • Apr 2015 - Present



Accell North America

• Director of Marketing, Raleigh & Lapierre Bicycles

  • Jan 2014 - Feb 2015



Saris

• United States
• Retail
• 1 - 100 Employee

• Director, Marketing & Communications, Public Relations

  • Dec 2010 - Nov 2013

  Manage all aspects of marketing for Saris, CycleOps and PowerTap brands, including brand strategy, product launches, contract negotiations and media buys.Global product launch strategy and execution, global athlete & event sponsorship strategy and execution, legal contracting and trademark management, management of external agency and vendor relationships, planning and execution of national media buys.



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Director, Client Services

  • Jun 2003 - Jan 2011

  Managed entire Endurance Sports Group, as well as additional accounts, overseeing strategic planning and experiential marketing activation against brand objectives. Clients include ING Financial Services, PowerBar, New Balance, Amgen, and Famous Footwear, among others.Managed over $10 million in annual sponsorship investmentClient work includes strategic planning, sponsorship negotiation, national product launches, experiential activation, mobile marketing initiatives, and ROI methodology implementationLead and provide key contributions on multiple, high-profile new business pitchesAnnually exceed revenue projections for my group and grow revenue against almost all clientsFor ING, we grew brand awareness by 85%, and over a two-year period, generated more than 200,000 qualified leads



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Apr 2000 - Jun 2003

  Managed $58 million broadcast advertising budget for Sears Auto Centers, National Tire and Battery stores and DieHard batteries. Responsible for developing and growing client relationships, managing all national and local television and radio marketing and production, and competitive analysis.Launched first new advertising campaign for Sears Auto Center in 2+ years, leading to record sales Realized 72 plus-comp week sales in 2001-02 with over $87 million in sales increases vs. previous yearsEstablished and maintained strong relationships with marketing, operations, buying, legal, and communications departments at Sears, as well as with store, district, and regional managers



DraftFCB (DraftWorldWide)

• Account Executive

  • Jun 1998 - Apr 2000

  Managed regional direct marketing projects for Cadillac Motor Division. Responsible for all phases of project development from concept ideation through production and implementation. Responsible for client presentations, post analysis and results reporting, development of estimates, and all phases of client and vendor billing.



Generra, Knab & Company

• Account Manager

  • Nov 1997 - Jun 1998

  Advertising agency with clients including United Airlines, Bally's Total Fitness, and Landis & Staefa. Responsible for planning and development of print ads, brochures, collateral, direct mail and websites for Landis & Staefa account.



Seattle Bike Supply

• Sales Representative

  • Oct 1994 - Feb 1997

  SBS, a national wholesale distributor of bicycle parts and accessories, sells products worldwide to individual bicycle dealers. Responsible for building and maintaining client relationships and all outside and inside sales for Michigan; Georgia.Generated new business, increasing client base by 27%Increased overall sales by 32%; realized $1.3 million in sales in one year