Steve Bergstrom, WSET Level III WINE/SPIRITS, CSW, CSS
Relationship Manager at Heartland Payment Systems at Heartland- Claim this Profile
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Topline Score
Bio
Credentials
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WSET Level III Award in Spirits with Merit
WSET — Wine & Spirit Education TrustApr, 2022- Oct, 2024 -
WSET Level III Wine with Distinction
WSET — Wine & Spirit Education TrustDec, 2018- Oct, 2024 -
WSET Level II Spirits with Distinction
WSET — Wine & Spirit Education TrustNov, 2017- Oct, 2024 -
Certified Specialist of Wine (CSW)
Society of Wine EducatorsMay, 2015- Oct, 2024 -
Certified Specialist of Spirits
Society of Wine Educators -
Certified Specialist of Wine
Society of Wine Educators
Experience
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Heartland
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India
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Advertising Services
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Relationship Manager at Heartland Payment Systems
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Jun 2022 - Present
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Southern Glazer's Wine & Spirits
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United States
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Beverage Manufacturing
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700 & Above Employee
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Director of On-Premise Sales-Kansas
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Oct 2014 - Jun 2022
Responsible for managing the performance of two district managers and 12 sales representatives in the execution of vendor initiatives in the on-premise sector of the Kansas beverage alcohol market. This management requires intensive manual tracking and input due to the fact that we do not sell products directly to our customers due to state laws. On July 1, 2016, Glazer's merged with Southern Wine & Spirits to become Southern-Glazer's. Responsible for managing the performance of two district managers and 12 sales representatives in the execution of vendor initiatives in the on-premise sector of the Kansas beverage alcohol market. This management requires intensive manual tracking and input due to the fact that we do not sell products directly to our customers due to state laws. On July 1, 2016, Glazer's merged with Southern Wine & Spirits to become Southern-Glazer's.
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Glazer's Distributors
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United States
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Wine & Spirits
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1 - 100 Employee
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Director of Marketing
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Sep 2012 - Oct 2014
In 2012, Glazer’s of Kansas split sales and marketing into two divisions. While no longer having direct reports for sales, the responsibilities remained largely the same as described while holding the title of Director of Sales & Marketing.
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Director of Sales & Marketing
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Sep 2001 - Sep 2012
Glazer’s purchased Famous Brands in September 2001 • Responsible for the management, sales and marketing of vendor portfolios that grew from just over $20 million to almost $40 million• Led two division managers and a total staff of 14 employees• Experienced in making presentations to both vendors and the sales force• Developed and provided product training used to train the sales force and restaurant wait staffs. Developed material for consumer events as well• Initiated use of webinar technology thereby reducing meeting travel costs and eliminating lost time for sales representatives in the field• Achieved “met” or “exceeded expectations” on every performance review• Provided presentations for several specialty dinners including wine, bourbon, scotch, tequila and rum dinners Show less
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Vice President-Staff Sales Manager
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Jan 1994 - Sep 2001
• Responsible for the management, sales and marketing of vendor portfolios of over $10 million• Designed a spreadsheet to determine gross profit based on case sales and discount levels in Kansas• Developed category specific training material used to train the sales force• Provided consumer training through specialty dinners at on-premise accounts
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Staff Sales Manager
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May 1990 - Jan 1994
• Responsible for the management, sales and marketing of vendor portfolios that grew to over $10 million• Responsible for sales in the Lawrence market as well as the brand management responsibilities through December 1990• Spirits Sales Representative of the Year in 1990 (awarded for the highest percentage increase in sales for 1990)
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Sales Representative
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Feb 1989 - Dec 1990
• Executed programs, pricing and shelf management for Famous Brands’ spirits portfolio in both Topeka and Lawrence, Kansas• Spirits Sales Representative of the Year in 1989 and 1990 (awarded based on a point system for monthly sales performance)
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Manager
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Dec 1986 - Feb 1989
Moved to a position of responsibility in managing operation and on-premise sales of one of the largest beverage alcohol retailers in the state of Kansas. This after approximately 1.5 years working as a clerk in the store while attending classes at the University of Kansas. Moved to a position of responsibility in managing operation and on-premise sales of one of the largest beverage alcohol retailers in the state of Kansas. This after approximately 1.5 years working as a clerk in the store while attending classes at the University of Kansas.
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Reporter/Photographer
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1985 - 1986
Worked as a weekend reporter/photographer producing news packages and stories that appeared no the nightly newscast. Worked as a weekend reporter/photographer producing news packages and stories that appeared no the nightly newscast.
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Education
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The University of Kansas
BGS & BS, Atmospheric Science/Broadcast Journalism