Experience

CBD by BRITISH CANNABIS™

• United Kingdom
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Director

  • Sep 2020 - Present

  Managing 'the full mix' as head of the Marketing Team at the UK's leading CBD brand and most ground-breaking, compliant and full-service CBD company. I now help launch and promote a dynamic range of premium, 100% legal, 100% genuine, transparently tested, EU-grown, hemp-derived food supplements, bought by thousands of people with a wide range of health and wellness needs. Managing 'the full mix' as head of the Marketing Team at the UK's leading CBD brand and most ground-breaking, compliant and full-service CBD company. I now help launch and promote a dynamic range of premium, 100% legal, 100% genuine, transparently tested, EU-grown, hemp-derived food supplements, bought by thousands of people with a wide range of health and wellness needs.



CBD Health Foods Ltd

• Wokingham, England, United Kingdom

• Marketing Director

  • Sep 2020 - Present

  Member of the leadership team at a dynamic and thought-leading supplements company for CBD and legal cannabis-derived products. Responsible for the strategy and output of the marketing function and member of the Board of Directors. Member of the leadership team at a dynamic and thought-leading supplements company for CBD and legal cannabis-derived products. Responsible for the strategy and output of the marketing function and member of the Board of Directors.



British Cannabis; Canabidol; CBD Health

• Berkshire

• Marketing Manager

  • Aug 2019 - Sep 2020



Bacardi Martini Ltd

• Brussels / Winchester / London

• Brand Manger North Europe Hub, Patron Tequila

  • Feb 2015 - Aug 2019



Bacardi Brown-Forman Brands

• Winchester/London

• Brand Manager - Southern Comfort

  • Apr 2012 - Aug 2019



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Brand and CPA Manager

  • Apr 2012 - Aug 2019



Maxxium UK Ltd

• Beverage Manufacturing
• 200 - 300 Employee

• Acting Brand Manager - Jim Beam

  • Sep 2010 - Mar 2012

  Responsible for managing the P&L and UK marketing activities for the World's #1 Bourbon and 13th biggest selling spirit brand - Jim Beam

• Assistant Brand Manager

  • Apr 2009 - Oct 2010

  Responsible for managing the P&L and marketing activities for brands including After Shock and Galliano as well as supporting the wider Specialities portfolio



Beam Suntory

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Mar 2008 - Jan 2010

  Supporting three high profile spirits brands, including the UK’s fastest growing spirit brand and the World’s Number 1 Bourbon Whisky.Managing developing brands. Distributor relations, P&L’s, pricing strategy and feasibilityProduct management, including developing new SKUs and managing packaging projectsSupport and development of through-the-line campaigns

• Category Development Executive

  • Mar 2007 - Mar 2008

  Leading and supporting category & range reviews across Grocery, Convenience & Wholesale customersAdvising customers on consumer category education, range decisions and planogrammingProviding category & market insight to support Sales & Marketing teams (with NPD etc.)



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer Insights Analyst

  • Aug 2006 - Feb 2007

  Creating insights for Convenience retail customers via use of market, sales & research data Maximising brand performance in various relevant categories including cereals (Quaker), Crisps & Snacks (Walkers) and Juice (Tropicana) by such measures as sales growth and market share Supporting range reviews & planogramming Creating insights for Convenience retail customers via use of market, sales & research data Maximising brand performance in various relevant categories including cereals (Quaker), Crisps & Snacks (Walkers) and Juice (Tropicana) by such measures as sales growth and market share Supporting range reviews & planogramming



Wireless CNP

• Marketing Executive

  • 2004 - 2005



2e2

• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Assistant

  • 2003 - 2004