Director of Marketing

• Sep 2019 - Present

Director of Marketing

• Dec 2017 - Sep 2019

• Development and implementation of the Brand strategy • Developing the marketing strategy for new and existing products • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR • Working closely with the company’s Sales team • Work closely with executive management team to define marketing materials and programs • Undertake continuous analysis of marketing campaign analytics. • Development and implementation of the Brand strategy • Developing the marketing strategy for new and existing products • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR • Working closely with the company’s Sales team • Work closely with executive management team to define marketing materials and programs • Undertake continuous analysis of marketing campaign analytics.

Director of Marketing

• Feb 2013 - Aug 2017

• Managed marketing operations including lead imports, scoring, nurture, lead management, campaign and funnel tracking, targeting and segmentation plans • Increased sales revenue from online channels by 36% • Developed lead reports and dashboards to actively analyze the health of marketing contribution to revenue with high level executives • Developed and executed inbound marketing campaigns to deliver sales pipeline opportunities • Supported production needs for marketing programs including Display, Adwords and Sponsored Content programs • Managed website operations and search engine optimization best practices. Show less

Senior Web Marketing & Graphic Designer

• Oct 2004 - Feb 2013

• Managed marketing for over 300 commercial properties • Implemented new email marketing strategy • Produced high-end materials within tight deadlines resulting in consistent new business • Concepted creation for over 15 websites • Created Google AdWords campaigns increasing website traffic 300% • Trained and supervised junior designers • Edited copy for quarterly newsletters • Oversaw regional corporate websites • Negotiated pricing with multiple vendors • Developed social media tactic and integrated into websites • Tracked and analyzed marketing campaigns • Consistently met deadlines with multiple projects occurring Show less

Design & Marketing Project Coordinator

• Jan 2003 - Sep 2005

• Redesigned and maintained corporate website • Developed a secure online donation process • Produced and maintained budgets • Received “National Kovad Award” for outstanding design • Developed and edited copy for company newsletter • Oversaw development and coordination of direct mail programs • Supervised printing production process • Created fundraising event print collateral • Assisted manager in annual marketing plan • • Redesigned and maintained corporate website • Developed a secure online donation process • Produced and maintained budgets • Received “National Kovad Award” for outstanding design • Developed and edited copy for company newsletter • Oversaw development and coordination of direct mail programs • Supervised printing production process • Created fundraising event print collateral • Assisted manager in annual marketing plan •

Production / Graphic Designer

• Jan 2002 - Jan 2003

• Produced multiple logo designs and numerous catalogs • Managed design, color separation, and film output for production • Successfully developed project production schedules to achieve target timelines • • Produced multiple logo designs and numerous catalogs • Managed design, color separation, and film output for production • Successfully developed project production schedules to achieve target timelines •

Graphic Designer

• Jan 1997 - Jan 2000

• Designed ideal colorways for product series • Hired, trained, and supervised new graphic designers • Coordinated print production of marketing collateral • Designed and managed production of artwork • • Designed ideal colorways for product series • Hired, trained, and supervised new graphic designers • Coordinated print production of marketing collateral • Designed and managed production of artwork •