Experience

cc-tapis

• Italy
• Interior Design
• 1 - 100 Employee

• Communications Manager

  • Jan 2015 - Present

  cc-tapis is an Italian company specialized in contemporary flooring solutions, creating unique one-off pieces for residential use and large contract projects for retail and hospitality spacesI am in charge of all national and international communication for the company. It is my responsibility to manage and create suitable content for both BTB and BTC channels, writing copy and developing our print and digital outlets accordingly. I work in parallel with our sales-team to develop targeted weekly newsletters in 5 different languages for corporate use, direct communication to existing clients and for the creation of general brand awareness content for an extensive and global data-base of retailers, architects and interior-designers. Managing an external PR agency, we develop communication strategies for both the company on a corporate level to the launch of new releases and collaborations targeting specific design, fashion and general media, both online and print.I have been able to develop relationships in the digital media from the large global magazine groups who have a mass "interior-decoration" focus and also the independent magazines who have a more targeted audience with more conceptual and artistic content. Another important aspect of my job is to develop relationships with the external designers and artists whom cc-tapis collaborates with, defining their contracts and working intimately with them to understand and communicate their inspiration and the creative processes. It is essential to divide this information so that it can be used effectively for the press, social media and our BTB clients.



SERRALUNGA brand di 1825

• Italy
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Assistant Art Director

  • Apr 2012 - Nov 2014

  Serralunga is a historical family-run company based in Biella, Italy, specializing in rotational moulding technology creating contemporary outdoor furniture and pot plants.Studio Raffaella Mangiarotti was in charge of the Art-Direction of the company and my role was as assistant Art-Director. We worked with designers to develop new products for the company as well as designing furniture and lighting ourselves. We designed the stands for all international trade-fairs and followed the planning, production and execution of all printed materials such as catalogues, brochures and flyers.



Manerba s.p.a.

• Italy
• Furniture
• 1 - 100 Employee

• Assistant Creative Director for Manerba spa.

  • Mar 2012 - Nov 2014

  Manerba is a family run company based in Mantua in Northern Italy, with production in the Gazzuolo, specializing in contemporary office-furniture for the modern work space.Studio Raffaella Mangiarotti was in charge of the Art-Direction of the company and my my role was as assistant art-director. We developed new products for the company and our focus was on researching new colors, materials and finishes for the companies historic portfolio. We created strategies to relaunch existing products, planning and styling the photoshoots whilst following the production of all printed materials.



Studio Raffaella Mangiarotti

• Industrial Designer/Art Direction

  • Sep 2011 - Nov 2014

  Studio Raffaella Mangiarotti is a multi-disciplinary studio based in Milan working on furniture design, product design and art direction. Whilst working in the studio I worked on Art-Direction and product design, serving as Raffaella's full-time assistant. Studio Raffaella Mangiarotti is a multi-disciplinary studio based in Milan working on furniture design, product design and art direction. Whilst working in the studio I worked on Art-Direction and product design, serving as Raffaella's full-time assistant.