Adjunct Instructor - Department of Visual Arts & Graphic Design

• Jan 2023 - Present

Instructor for Web Design I Instructor for Typography I Instructor for Adobe InDesign Instructor for Web Design I Instructor for Typography I Instructor for Adobe InDesign

Marketing Consultant & Digital Designer

• Dec 2012 - Present

• Partnered with over 25 unique brands to develop genuine brand stories and effective marketing strategies to develop strong long term growth • Developed websites (Wordpress, SquareSpace, Shopify, etc.), iconography, one sheets, photography, copy, and other assets for clients such as digital marketing agencies, outdoor recreation, photography, blogs, portfolios, health & wellness, and more • Walked clients through the web design process and created extensive documentation during handoff… Show more • Partnered with over 25 unique brands to develop genuine brand stories and effective marketing strategies to develop strong long term growth • Developed websites (Wordpress, SquareSpace, Shopify, etc.), iconography, one sheets, photography, copy, and other assets for clients such as digital marketing agencies, outdoor recreation, photography, blogs, portfolios, health & wellness, and more • Walked clients through the web design process and created extensive documentation during handoff to ensure a smooth and easy transition • Facilitated branding exercises to give clients a better understanding of their desired voice, tone, imagery, and brand personality • Created unified suites of graphic materials and templates so clients had a professional cohesive visual style • Consulted with clients on the education and implementation of various workflow and process tools to increase time efficiency, team collaboration, and the creation of scalable solutions Show less • Partnered with over 25 unique brands to develop genuine brand stories and effective marketing strategies to develop strong long term growth • Developed websites (Wordpress, SquareSpace, Shopify, etc.), iconography, one sheets, photography, copy, and other assets for clients such as digital marketing agencies, outdoor recreation, photography, blogs, portfolios, health & wellness, and more • Walked clients through the web design process and created extensive documentation during handoff… Show more • Partnered with over 25 unique brands to develop genuine brand stories and effective marketing strategies to develop strong long term growth • Developed websites (Wordpress, SquareSpace, Shopify, etc.), iconography, one sheets, photography, copy, and other assets for clients such as digital marketing agencies, outdoor recreation, photography, blogs, portfolios, health & wellness, and more • Walked clients through the web design process and created extensive documentation during handoff to ensure a smooth and easy transition • Facilitated branding exercises to give clients a better understanding of their desired voice, tone, imagery, and brand personality • Created unified suites of graphic materials and templates so clients had a professional cohesive visual style • Consulted with clients on the education and implementation of various workflow and process tools to increase time efficiency, team collaboration, and the creation of scalable solutions Show less

Adjunct Instructor for the Leeds School of Business

• Jan 2023 - Jun 2023

Instructor for Digital Marketing • Taught Upper Division Digital Marketing course to over 80 Junior and Senior level students • Led students through the fundamentals of Omnichannel Marketing Strategy with an emphasis on how that affects the tools in their digital marketing mix • Deepened student's understanding of how branding, the web design process, and graphic design disciplines interact with their own efforts and how to effectively communicate and define their needs with other teams Instructor for Digital Marketing • Taught Upper Division Digital Marketing course to over 80 Junior and Senior level students • Led students through the fundamentals of Omnichannel Marketing Strategy with an emphasis on how that affects the tools in their digital marketing mix • Deepened student's understanding of how branding, the web design process, and graphic design disciplines interact with their own efforts and how to effectively communicate and define their needs with other teams

Instructor for Digital Marketing for Small Businesses - Workforce & Community Programs

• Jan 2023 - Feb 2023

Marketing Manager & Technologist

• Jul 2020 - Feb 2022

• Audited numerous partner's data tracking infrastructures, websites, email marketing platforms, and digital ad campaigns and worked with a team to strategize and implement more interconnected, efficient, and effective overall systems • Implemented design, data tracking, and content changes to client sites hosted on Wordpress, Magento 2, Shopify, Shopify+, SquareSpace, and more • Migrated clients from various email platforms into Klaviyo EMS, setup all necessary integrations, created… Show more • Audited numerous partner's data tracking infrastructures, websites, email marketing platforms, and digital ad campaigns and worked with a team to strategize and implement more interconnected, efficient, and effective overall systems • Implemented design, data tracking, and content changes to client sites hosted on Wordpress, Magento 2, Shopify, Shopify+, SquareSpace, and more • Migrated clients from various email platforms into Klaviyo EMS, setup all necessary integrations, created automated email flows, and generated copy and graphic assets for various email campaigns • Managed social media advertising as well as oversaw setup and integration of all aspects of FB Business Manager to ensure a well-structured, client-owned system with effective data tracking and alterations to accommodate iOS14 data changes • Installed and organized product feeds to allow for data sharing between eCommerce sites, email platforms, Google Merchant Center, FB Commerce Center, and more to allow for greater conversion tracking, improved advertising, and enhanced SEO • Generated original keyworded content in structured blogs and pages to further improve SEO as well as increase user accessibility Show less • Audited numerous partner's data tracking infrastructures, websites, email marketing platforms, and digital ad campaigns and worked with a team to strategize and implement more interconnected, efficient, and effective overall systems • Implemented design, data tracking, and content changes to client sites hosted on Wordpress, Magento 2, Shopify, Shopify+, SquareSpace, and more • Migrated clients from various email platforms into Klaviyo EMS, setup all necessary integrations, created… Show more • Audited numerous partner's data tracking infrastructures, websites, email marketing platforms, and digital ad campaigns and worked with a team to strategize and implement more interconnected, efficient, and effective overall systems • Implemented design, data tracking, and content changes to client sites hosted on Wordpress, Magento 2, Shopify, Shopify+, SquareSpace, and more • Migrated clients from various email platforms into Klaviyo EMS, setup all necessary integrations, created automated email flows, and generated copy and graphic assets for various email campaigns • Managed social media advertising as well as oversaw setup and integration of all aspects of FB Business Manager to ensure a well-structured, client-owned system with effective data tracking and alterations to accommodate iOS14 data changes • Installed and organized product feeds to allow for data sharing between eCommerce sites, email platforms, Google Merchant Center, FB Commerce Center, and more to allow for greater conversion tracking, improved advertising, and enhanced SEO • Generated original keyworded content in structured blogs and pages to further improve SEO as well as increase user accessibility Show less

Digital Marketing Specialist & Graphic Designer

• May 2019 - Jul 2020

• Collaborated with team to overhaul imagery, website, copy, and graphics to better cater to our target demographic (ages 17-29) • Partnered with Advancement to create a donation campaign that raised over $1 million USD • Worked within Wordpress based site to fix functionality, create mobile friendly pages, improve SEO, update images, increase international language accessibility, and create more intuitive access to information for primarily mobile based audience (resulting in increase… Show more • Collaborated with team to overhaul imagery, website, copy, and graphics to better cater to our target demographic (ages 17-29) • Partnered with Advancement to create a donation campaign that raised over $1 million USD • Worked within Wordpress based site to fix functionality, create mobile friendly pages, improve SEO, update images, increase international language accessibility, and create more intuitive access to information for primarily mobile based audience (resulting in increase of engagement metrics and quality of traffic on the site) • Oversaw implementation of digital ad campaigns (search and display) to increase web leads (increased from <15 to over 600 per month) and drive online traffic • Modified existing brand materials and created new content that honored defined brand standards and guidelines (for a brand with over 55 years of brand equity) • Created online automated chatbot through Salesforce Einstein Bot software capable of answering over 500 question variants to increase admissions counselor's time efficiency and reduce funnel dropout • Constructed multiple HTML based email templates for company communications on the Pardot and NetCommunity platforms • Built library of quick text and common answers and deployed it to our admissions team working within Salesforce to increase efficiency of workflow • Created automated drip campaigns through Salesforce Pardot to guide leads through the entire sales funnel • Conducted market research of industry and competition to generate accurate and compelling marketing information to be utilized company wide • Gathered new target market insights through surveys and Q&A sessions with current, former, and potential travelers Show less • Collaborated with team to overhaul imagery, website, copy, and graphics to better cater to our target demographic (ages 17-29) • Partnered with Advancement to create a donation campaign that raised over $1 million USD • Worked within Wordpress based site to fix functionality, create mobile friendly pages, improve SEO, update images, increase international language accessibility, and create more intuitive access to information for primarily mobile based audience (resulting in increase… Show more • Collaborated with team to overhaul imagery, website, copy, and graphics to better cater to our target demographic (ages 17-29) • Partnered with Advancement to create a donation campaign that raised over $1 million USD • Worked within Wordpress based site to fix functionality, create mobile friendly pages, improve SEO, update images, increase international language accessibility, and create more intuitive access to information for primarily mobile based audience (resulting in increase of engagement metrics and quality of traffic on the site) • Oversaw implementation of digital ad campaigns (search and display) to increase web leads (increased from <15 to over 600 per month) and drive online traffic • Modified existing brand materials and created new content that honored defined brand standards and guidelines (for a brand with over 55 years of brand equity) • Created online automated chatbot through Salesforce Einstein Bot software capable of answering over 500 question variants to increase admissions counselor's time efficiency and reduce funnel dropout • Constructed multiple HTML based email templates for company communications on the Pardot and NetCommunity platforms • Built library of quick text and common answers and deployed it to our admissions team working within Salesforce to increase efficiency of workflow • Created automated drip campaigns through Salesforce Pardot to guide leads through the entire sales funnel • Conducted market research of industry and competition to generate accurate and compelling marketing information to be utilized company wide • Gathered new target market insights through surveys and Q&A sessions with current, former, and potential travelers Show less

Director of Ecommerce and Digital Design

• May 2016 - May 2019

• Developed marketing strategies and content for all social media sources, newsletters, paid search platforms, and web and print media, increasing sales revenue from a net loss to over $400K in under two years • Created new brand identity by designing a new logo/logo variations, selecting and pairing typefaces, developing a new brand illustration style and visual language, new color schemes, over 30 new packaging designs (English and bilingual), and a brand style guide • Designed all… Show more • Developed marketing strategies and content for all social media sources, newsletters, paid search platforms, and web and print media, increasing sales revenue from a net loss to over $400K in under two years • Created new brand identity by designing a new logo/logo variations, selecting and pairing typefaces, developing a new brand illustration style and visual language, new color schemes, over 30 new packaging designs (English and bilingual), and a brand style guide • Designed all original print materials including marketing/promotional materials, wholesale line sheets, posters, stickers, and other sales assets in Adobe InDesign/Illustrator to be used in a retail sales initiative • Generated content for and managed Mailchimp, Facebook, Twitter, Pinterest, and Instagram accounts • Designed over 60 unique display ads of static and animated content for web advertising using Illustrator and Photoshop • Created original content and copy for business including over 1000 original product/lifestyle photographs • Designed and developed new store site using Shopify's liquid templates, HTML, CSS, Javascript, and jQuery • Optimized SEO through Google Webmaster tools, image compression, and keyword tracking, leading to a rise in our Google index position to first page • Conducted research and analysis of customer base through demographic surveys (Survey Gizmo & Survey Monkey) and MailChimp campaigns Show less • Developed marketing strategies and content for all social media sources, newsletters, paid search platforms, and web and print media, increasing sales revenue from a net loss to over $400K in under two years • Created new brand identity by designing a new logo/logo variations, selecting and pairing typefaces, developing a new brand illustration style and visual language, new color schemes, over 30 new packaging designs (English and bilingual), and a brand style guide • Designed all… Show more • Developed marketing strategies and content for all social media sources, newsletters, paid search platforms, and web and print media, increasing sales revenue from a net loss to over $400K in under two years • Created new brand identity by designing a new logo/logo variations, selecting and pairing typefaces, developing a new brand illustration style and visual language, new color schemes, over 30 new packaging designs (English and bilingual), and a brand style guide • Designed all original print materials including marketing/promotional materials, wholesale line sheets, posters, stickers, and other sales assets in Adobe InDesign/Illustrator to be used in a retail sales initiative • Generated content for and managed Mailchimp, Facebook, Twitter, Pinterest, and Instagram accounts • Designed over 60 unique display ads of static and animated content for web advertising using Illustrator and Photoshop • Created original content and copy for business including over 1000 original product/lifestyle photographs • Designed and developed new store site using Shopify's liquid templates, HTML, CSS, Javascript, and jQuery • Optimized SEO through Google Webmaster tools, image compression, and keyword tracking, leading to a rise in our Google index position to first page • Conducted research and analysis of customer base through demographic surveys (Survey Gizmo & Survey Monkey) and MailChimp campaigns Show less

Site Developer & Content Manager

• May 2016 - Feb 2018

• Pushed original content through social media accounts and email campaigns to grow an engaged online community • Developed and maintained Wordpress.org based site • Maintained Google AdSense account and Amazon Associates account as well as integrated new display ads into existing site • Pushed original content through social media accounts and email campaigns to grow an engaged online community • Developed and maintained Wordpress.org based site • Maintained Google AdSense account and Amazon Associates account as well as integrated new display ads into existing site

Site Developer & Content Manager

• Oct 2015 - Jun 2016

• Updated current Wordpress.org based Curve Blue site • Integrated new elements into site as well as edited existing theme through HTML, CSS, and Javascript • Managed content to reflect current projects and initiatives • Organized and managed separate audio, video, and visual aspects of site as well as optimized for search engines • Updated current Wordpress.org based Curve Blue site • Integrated new elements into site as well as edited existing theme through HTML, CSS, and Javascript • Managed content to reflect current projects and initiatives • Organized and managed separate audio, video, and visual aspects of site as well as optimized for search engines

Sound Analyzer and Equipment Calibrator

• Apr 2014 - May 2015

• Collected sound data from concerts at Red Rocks Ampitheatre to be used in decisions regarding existing and new sound systems • Monitored events in various locations for over 7 hours in length while coordinating with a team at various positions • Collected sound data from concerts at Red Rocks Ampitheatre to be used in decisions regarding existing and new sound systems • Monitored events in various locations for over 7 hours in length while coordinating with a team at various positions

Resident Advisor

• Aug 2013 - May 2014

• Orchestrated activities for a diverse groups of students • Worked with a team in a fast paced, demanding setting • Utilized ingenuity and work ethic in a high pressure atmosphere • Developed polite and professional interpersonal skills with a wide range of over 400 residents • Orchestrated activities for a diverse groups of students • Worked with a team in a fast paced, demanding setting • Utilized ingenuity and work ethic in a high pressure atmosphere • Developed polite and professional interpersonal skills with a wide range of over 400 residents

Production Sound Mixer Intern

• Feb 2012 - Sep 2012

• Developed a massive Direct Stream Digital sound database (one of the first of its kind for a feature length, documentary film) • Quickly and efficiently conducted sound cataloguing sessions (tracking sound files up to 9 hours in length) • Assisted with audio equipment setup for theatre performances at The University of Colorado • Organized, synced, and edited sound files to video as an editing assistant for the major motion picture Racing Extinction • Developed a massive Direct Stream Digital sound database (one of the first of its kind for a feature length, documentary film) • Quickly and efficiently conducted sound cataloguing sessions (tracking sound files up to 9 hours in length) • Assisted with audio equipment setup for theatre performances at The University of Colorado • Organized, synced, and edited sound files to video as an editing assistant for the major motion picture Racing Extinction

Film Production Intern

• May 2011 - Nov 2011

• Assisted in organizing international travel for the film crew, including researching flights, hotels, and rental cars • Worked with a diverse crew to accomplish varying tasks and to learn new applicable skills • Assisted in organizing international travel for the film crew, including researching flights, hotels, and rental cars • Worked with a diverse crew to accomplish varying tasks and to learn new applicable skills