Head of Growth Marketing

• Apr 2021 - Present

B2B SaaS Growth Marketing Consultant

• Sep 2018 - Present

Head of Growth

• Jan 2019 - Jun 2020

Digital Marketing Manager

• Oct 2018 - Jun 2019

- Created and automated a lead generation funnel for the Enterprise sales team.- Monthly new leads opps generated of ˜150K GBP - Created and automated a lead generation funnel for the Enterprise sales team.- Monthly new leads opps generated of ˜150K GBP

Owning AARRR

• Dec 2015 - Sep 2018

I worked on fine-tuning the go-to-market strategy, customizing the marketing message, and targeting for a horizontal and fragmented audience of potential customers. In the time I was there, I've managed a team of six Marketers, one designer, and 1 data analysis specialist and we've achieved an increase in user acquisition by 231% from Organic, Referral, and Paid sources. I worked on fine-tuning the go-to-market strategy, customizing the marketing message, and targeting for a horizontal and fragmented audience of potential customers. In the time I was there, I've managed a team of six Marketers, one designer, and 1 data analysis specialist and we've achieved an increase in user acquisition by 231% from Organic, Referral, and Paid sources.

Marketing Manager

• Aug 2015 - Jan 2016

A job that involves most of the time management and strategic view, as the Digital Marketing Manager at this Software Development company I'm in charge of creating online leads for Clarisoft through SEO and PPC, but also tasked to solve the online visibility issues for some of the clients. I'm managing a team of front end developers and graphic/web designers in order to create a pleasant user experience on websites/applications. A job that involves most of the time management and strategic view, as the Digital Marketing Manager at this Software Development company I'm in charge of creating online leads for Clarisoft through SEO and PPC, but also tasked to solve the online visibility issues for some of the clients. I'm managing a team of front end developers and graphic/web designers in order to create a pleasant user experience on websites/applications.

SEO Manager

• Dec 2013 - Jan 2016

An SEO Specialist for a handful of B2B companies from United States from different in the tech, financial educational and medical industries. I'm directly responsible with reviewing the content, on-page optimization, analytics and backlink profiles. Among my daily tasks I can enumerate the following:- Offering guidance on the SEO direction of the websites and analyze the company's website, online presence, trend analysis, market analysis and competitive analysis. - Review SEO input on any redesign element that goes through development in order to be aligned with the optimization guidelines.- Make use of different SEO tools in order to analyze, monitor and report to clients every month.- Create half-year competitive analysis reports regarding the evolution and deployment of link building techniques, content marketing efforts and on-page optimizations.- Create visual reports and interpretations of monthly activity that include excel datasheets and next steps.

SEO Consultant

• Jul 2014 - Sep 2014

On-Page/Site SEO Recommendations - Recommendations regarding on-page and load speed optimization for www.sinch.comHands-On SEO Changes to Site/Pages - Fixing and optimizing the site/pages in order to rank higher in SERP for brand/commercial keywords. Improving the visibility in search results.Keyword Research - An analysis regarding the optimization of competitive keywords used.Competitive Analysis - An in-depth analysis on competition and their SEO strategies. Figuring out on what are their on-page SEO focus and from what domains do they receive quality backlinks and traffic.Content Creation Suggestions - Suggestions regarding the blog, the integration with SEO and with social media.Link Profile Analysis & Recommendations - Links are still the backbone of SEO. I offer a professional analysis on the website's link profile using SEO tools. Analyzing the quality and naturalness of all inbound links and detecting patterns.Analytics Setup/Report - Setup and Analysis using Google's Analytics and Webmaster Tools (any other analytic tool on the market ). While free and excellent data providers, these tools may prove to be quite a handful, given the amount of options and features embedded into them. It's also important to properly set these accounts, given the fact that Google will only communicate problems and penalties with the webmasters through these channels.Web Development Recommendations for increasing conversion rate.

Product Marketing

• Nov 2012 - Sep 2013

Tasked to create content, manage social media presence, provide ideas and insights to Copywriters, Graphic Designers and UX Designers and overall moral boosting for the team. Creating online engagement and brand awareness for cognitiveSEO in the SEO and content marketing niche. Offering consultance to clients regarding on-page and off site SEO. Tasked to create content, manage social media presence, provide ideas and insights to Copywriters, Graphic Designers and UX Designers and overall moral boosting for the team. Creating online engagement and brand awareness for cognitiveSEO in the SEO and content marketing niche. Offering consultance to clients regarding on-page and off site SEO.

Marketing Assistant

• Mar 2013 - Jun 2013

Contribuited to the growth of a startup - a traditional bakery. Maintained a social media presence and created a ecommerce website. Created flyers, coupons and visual content for online and offline. Helped at the conceiving of the mission and vision of the company. Developed online and offline B2C strategies for brand awareness and leadgeneration. Contribuited to the growth of a startup - a traditional bakery. Maintained a social media presence and created a ecommerce website. Created flyers, coupons and visual content for online and offline. Helped at the conceiving of the mission and vision of the company. Developed online and offline B2C strategies for brand awareness and leadgeneration.

Content Marketing Executive

• Jan 2009 - Apr 2010

Creation of unique content on various areas of interest. Setting up multiple accounts and providing on-page SEO optimization to create backlink networks to drive traffic for a main site. Creation of unique content on various areas of interest. Setting up multiple accounts and providing on-page SEO optimization to create backlink networks to drive traffic for a main site.

Data entry

• Mar 2005 - Sep 2008

Creaarea unei baze de date in limba engleza, cu toti profesorii din universitatile si colegiile apartinand de Statele Unite ale Americii, Canada, Australia.Cautarea de informatii personale, creearea unei structuri ierarhice pe facultate, si introducerea informatiilor intr-o baza de date personala. Creaarea unei baze de date in limba engleza, cu toti profesorii din universitatile si colegiile apartinand de Statele Unite ale Americii, Canada, Australia.Cautarea de informatii personale, creearea unei structuri ierarhice pe facultate, si introducerea informatiilor intr-o baza de date personala.