Experience

DigitalWire360

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Account Executive, Media Content Strategist

  • Aug 2016 - Present



Independent Contractor

• Public Relations & Content Marketing Specialist

  • Oct 2011 - Present



Freelance

• Freelance Writer/Blogger

  • Oct 2011 - Present

  Freelance writer for multiple Arizona publications, including: 202 Magazine, Arizona Business Magazine, East Valley Tribune, Green Living AZ Magazine, Scottsdale Business + Life, Scottsdale Health, Scottsdale Living, So Scottsdale! and public relations industry blogs (natl.) Freelance writer for multiple Arizona publications, including: 202 Magazine, Arizona Business Magazine, East Valley Tribune, Green Living AZ Magazine, Scottsdale Business + Life, Scottsdale Health, Scottsdale Living, So Scottsdale! and public relations industry blogs (natl.)



Rose + Moser + Allyn Public & Online Relations

• VP of Communications

  • Jun 2015 - Oct 2015



Pitch Public Relations

• Publicist

  • Oct 2013 - Jun 2015

  Develops public relations campaigns and generates nationwide media coverage for a variety of clients. Responsibilities include press release writing and distribution, pitching media across all markets/platforms, building/maintaining media relationships, and act as primary point of contact for ongoing client communications. Develops public relations campaigns and generates nationwide media coverage for a variety of clients. Responsibilities include press release writing and distribution, pitching media across all markets/platforms, building/maintaining media relationships, and act as primary point of contact for ongoing client communications.



HMA Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Account Executive

  • Mar 2011 - Sep 2013

  I assist with the development and implementation of media relations and digital communications programs for the agency’s diverse client base and provide support to HMA’s account teams. I assist with the development and implementation of media relations and digital communications programs for the agency’s diverse client base and provide support to HMA’s account teams.



Knoodle

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Coordinator

  • Aug 2009 - Jan 2010

  -Develop and distribute press releases-Pitch stories to local and national media outlets-Launch and maintain social media for clients-Coordinate media coverage at events, press conferences -Monitor event and editorial calendars -Calculate and record ROIs-Proof and edit various copy -Develop and distribute press releases-Pitch stories to local and national media outlets-Launch and maintain social media for clients-Coordinate media coverage at events, press conferences -Monitor event and editorial calendars -Calculate and record ROIs-Proof and edit various copy



GateWay Community College

• United States
• Higher Education
• 300 - 400 Employee

• Sports Information Director

  • Jan 2009 - Jan 2010

  •Prepare weekly and semester newsletters, press releases and pitches •Create, edit and update web content and team blogs•Proof and edit various department copy•Responsible department inquiries (media and other) •Prepare weekly and semester newsletters, press releases and pitches •Create, edit and update web content and team blogs•Proof and edit various department copy•Responsible department inquiries (media and other)



Arizona Local Media

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter, Intern

  • May 2008 - Aug 2008

  •Developed stories and beats - researched, contacted PIOs & sources, on site reporting, composed articles•Met deadlines in a fast paced environment •Additional reporting for GetOut!, the Tribune’s weekly entertainment magazine •Developed stories and beats - researched, contacted PIOs & sources, on site reporting, composed articles•Met deadlines in a fast paced environment •Additional reporting for GetOut!, the Tribune’s weekly entertainment magazine



Save the Family Foundation of Arizona

• Public Relations, Intern

  • Jan 2008 - Aug 2008

  •Responsibilities included developing online media packet, writing press releases and pitches, researched ratings and demographics, and contacting media •Worked with high profile clients at major media events •Gained valuable communication, planning and negotiation skills •Responsibilities included developing online media packet, writing press releases and pitches, researched ratings and demographics, and contacting media •Worked with high profile clients at major media events •Gained valuable communication, planning and negotiation skills