Stephen Trevathan
Chief Marketing Officer at Herman & Wells- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Maria Ingrande Mora
Stephen is constantly striving to learn and improve, which makes him an energetic and valuable asset to any team. He is passionate about his work and it shows. In my time managing Stephen, I was delighted by his eagerness to offer new solutions and perspectives to our client's marketing programs. He actively solicits feedback and works that feedback into his personal growth objectives. Stephen's content-forward approach to paid media programs helps clients understand that they must provide value, making him an excellent steward of a combined inbound and outbound media approach.
Daniel Wadi
Stephen’s positive attitude coupled with his in-depth knowledge of digital marketing best practices really made him a joy to work with during our time together at IQPC and the HR Exchange network. He was always eager to offer helpful input but also willing to listen and learn and was a great collaborator during our joint projects. His knack for spotting problem areas and proposing efficient solutions resulted in significant traffic increases to the HR Exchange Network’s landing pages as well as landing page conversion rates and subscriber engagement. I would highly recommend him in any marketing capacity and believe his skill set and fantastic attitude would make him a great asset to any company or campaign.
Maria Ingrande Mora
Stephen is constantly striving to learn and improve, which makes him an energetic and valuable asset to any team. He is passionate about his work and it shows. In my time managing Stephen, I was delighted by his eagerness to offer new solutions and perspectives to our client's marketing programs. He actively solicits feedback and works that feedback into his personal growth objectives. Stephen's content-forward approach to paid media programs helps clients understand that they must provide value, making him an excellent steward of a combined inbound and outbound media approach.
Daniel Wadi
Stephen’s positive attitude coupled with his in-depth knowledge of digital marketing best practices really made him a joy to work with during our time together at IQPC and the HR Exchange network. He was always eager to offer helpful input but also willing to listen and learn and was a great collaborator during our joint projects. His knack for spotting problem areas and proposing efficient solutions resulted in significant traffic increases to the HR Exchange Network’s landing pages as well as landing page conversion rates and subscriber engagement. I would highly recommend him in any marketing capacity and believe his skill set and fantastic attitude would make him a great asset to any company or campaign.
Maria Ingrande Mora
Stephen is constantly striving to learn and improve, which makes him an energetic and valuable asset to any team. He is passionate about his work and it shows. In my time managing Stephen, I was delighted by his eagerness to offer new solutions and perspectives to our client's marketing programs. He actively solicits feedback and works that feedback into his personal growth objectives. Stephen's content-forward approach to paid media programs helps clients understand that they must provide value, making him an excellent steward of a combined inbound and outbound media approach.
Daniel Wadi
Stephen’s positive attitude coupled with his in-depth knowledge of digital marketing best practices really made him a joy to work with during our time together at IQPC and the HR Exchange network. He was always eager to offer helpful input but also willing to listen and learn and was a great collaborator during our joint projects. His knack for spotting problem areas and proposing efficient solutions resulted in significant traffic increases to the HR Exchange Network’s landing pages as well as landing page conversion rates and subscriber engagement. I would highly recommend him in any marketing capacity and believe his skill set and fantastic attitude would make him a great asset to any company or campaign.
Maria Ingrande Mora
Stephen is constantly striving to learn and improve, which makes him an energetic and valuable asset to any team. He is passionate about his work and it shows. In my time managing Stephen, I was delighted by his eagerness to offer new solutions and perspectives to our client's marketing programs. He actively solicits feedback and works that feedback into his personal growth objectives. Stephen's content-forward approach to paid media programs helps clients understand that they must provide value, making him an excellent steward of a combined inbound and outbound media approach.
Daniel Wadi
Stephen’s positive attitude coupled with his in-depth knowledge of digital marketing best practices really made him a joy to work with during our time together at IQPC and the HR Exchange network. He was always eager to offer helpful input but also willing to listen and learn and was a great collaborator during our joint projects. His knack for spotting problem areas and proposing efficient solutions resulted in significant traffic increases to the HR Exchange Network’s landing pages as well as landing page conversion rates and subscriber engagement. I would highly recommend him in any marketing capacity and believe his skill set and fantastic attitude would make him a great asset to any company or campaign.
Credentials
-
Product Management Course
Product SchoolDec, 2015- Sep, 2024 -
Product Management
Product SchoolNov, 2015- Sep, 2024 -
Illustrator for Web Design
lynda.comJul, 2015- Sep, 2024 -
Design Aesthetics for Web Design
lynda.comJun, 2015- Sep, 2024 -
Web Design Fundamentals
lynda.comFeb, 2015- Sep, 2024 -
Project Management Fundamentals
lynda.comJan, 2015- Sep, 2024 -
Email Marketing Certification
HubSpotJun, 2017- Sep, 2024 -
Inbound Certification
HubSpotJan, 2016- Sep, 2024
Experience
-
Herman & Wells
-
United States
-
Law Practice
-
1 - 100 Employee
-
Chief Marketing Officer
-
Oct 2021 - Present
-
-
-
Arclight Interactive
-
United States
-
Advertising Services
-
Founder
-
Nov 2014 - Present
For Arclight Interactive, I'm responsible for directing digital marketing efforts for all of our clients. • Developed and executed digital marketing campaigns that have increased online conversion rates for my clients by as much as 14,540%. • Developed and managed local SEO campaigns for clients that have increased organic traffic by as much as 638%. • Managed myriad PPC campaigns on Adwords, Bing, Facebook, Instagram, Twitter, Pinterest and Linkedin. • Used content marketing to convert more than 6,000 leads for a clinical research brand in 2016. This was an 80% increase compared to the previous year. • Have taken courses on HTML, CSS, Ruby, and other programming languages. Show less
-
-
-
Big Sea
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Marketing Account Strategist
-
Aug 2021 - Sep 2021
-
-
Marketing Strategist
-
Apr 2021 - Aug 2021
As a marketing strategist for Big Sea, I'm the senior relationship owner for my clients, the first point of escalation, and the vision caster for the client’s strategy. I'm responsible for developing the multi-channel marketing strategies we deliver to our clients. Through continuous collaboration with my team, I monitor our progress towards achieving our client's marketing goals. In this role, I also function as the protector of the brand and the ultimate decision-maker when it comes to critical strategic pivots. Driven by data, experience, creativity, and passion, I build compelling marketing strategies to achieve our client's goals and drive game changing growth opportunities. Show less
-
-
Search Marketing Strategist
-
Jul 2019 - Apr 2021
-
-
-
Odd Marketing and Designs
-
United States
-
Marketing Services
-
Director of Inbound Marketing
-
Jan 2018 - Jul 2019
Worked remotely with a multi-talented team spread out across the country to execute niche branding and digital marketing campaigns. • Created a local SEO campaign for a dental client that increased traffic by 1,600% and led to a 40% increase in overall revenue. • Increase billings for Odd Marketing & Designs by 116% after helping the founder improve pitches with customized inbound marketing strategies. Worked remotely with a multi-talented team spread out across the country to execute niche branding and digital marketing campaigns. • Created a local SEO campaign for a dental client that increased traffic by 1,600% and led to a 40% increase in overall revenue. • Increase billings for Odd Marketing & Designs by 116% after helping the founder improve pitches with customized inbound marketing strategies.
-
-
-
HR Exchange Network
-
United States
-
Human Resources Services
-
1 - 100 Employee
-
Digital Marketing Manager
-
Jul 2017 - Dec 2017
IQPC is a global business to business event company and an industry leader in live and digital events for corporate executives across a range of industries. • Increased website traffic to the HR Exchange Network website by 313%. • Increased ranking organic keywords by 141%, including increasing top 3 rankings by 103%. • Increased landing page conversions by over 300%. • Managed a global email subscriber database of 80,000. IQPC is a global business to business event company and an industry leader in live and digital events for corporate executives across a range of industries. • Increased website traffic to the HR Exchange Network website by 313%. • Increased ranking organic keywords by 141%, including increasing top 3 rankings by 103%. • Increased landing page conversions by over 300%. • Managed a global email subscriber database of 80,000.
-
-
-
-
Search Engine Optimization Project Manager
-
Nov 2011 - Oct 2014
As the SEO project manager, it was my responsibility to manage and execute campaigns geared towards improving organic traffic for our clients. • Developed comprehensive strategies that involved email marketing, on-page SEO, off-page SEO, and social media marketing. • Designed and executed SEO campaigns that got our clients to page 1 on Google for high-value search queries & keywords. As the SEO project manager, it was my responsibility to manage and execute campaigns geared towards improving organic traffic for our clients. • Developed comprehensive strategies that involved email marketing, on-page SEO, off-page SEO, and social media marketing. • Designed and executed SEO campaigns that got our clients to page 1 on Google for high-value search queries & keywords.
-
-
Education
-
2007 - 2012
Florida State University
Bachalor of Science, Finance, General
Community
