Sr. Salesforce Administrator

• Sep 2022 - Present

Senior Vice President of Information Technology & Marketing / Sr. Salesforce Admin

• Jun 2021 - Sep 2022

Director of Marketing / Salesforce Administrator

• Mar 2019 - Jun 2021

Marketing Manager

• 2017 - 2018

Salesforce user. Managed a wide range of marketing projects from ideation to completion via web, email, social media, video, print and radio. Designed marketing calendars, timed goals, and project timelines. Introduced branding standards, and eliminated confusion among the product presentations and promotional materials. Modernized processes to increase efficiency in a variety of departments. Planned and coordinated logistics for all trade shows. Delivered Results: • Increased Social Media engagement on multiple platforms by 30% within the first three months. • Restructured management goals and responsibilities. Worked with the leadership team to define the company’s mission statements, created multi-ranged goals, and re-allocated resources to achieve them. • Created a wide range of marketing campaigns including email, print, and web to promote multiple products/services. These campaigns reached the largest number of customers in company history within a twelve-month period. • Revamped and audited IT concerns company-wide upgrading computers, and assisting with tech support and troubleshooting for all employees. These changes and upgrades shortened downtime and increased productivity by 15%. Show less

Digital Marketing Consultant

• 2016 - Jun 2017

Salesforce highly customized platform advanced user. Grew and skillfully managed a wide variety of client projects. Met with business owners to assess/determine unique marketing needs. Delivered high-impact digital marketing strategies, branding campaigns, and mobile ads. Engaged new audiences while generating search engine marketing (SEM), display marketing, and direct mail campaigns. Salesforce highly customized platform advanced user. Grew and skillfully managed a wide variety of client projects. Met with business owners to assess/determine unique marketing needs. Delivered high-impact digital marketing strategies, branding campaigns, and mobile ads. Engaged new audiences while generating search engine marketing (SEM), display marketing, and direct mail campaigns.

Operations Manager - Remote Audio

• 2013 - 2016

Maintained efficient daily operations and spearheaded powerful marketing campaigns while overseeing inventory, purchasing, production, and quality control. Built, led, trained, and motivated an incredible, collaborative team to peak performance levels. Consistently managed 10+ new projects simultaneously; expertly directed full project lifecycles, from concept to product launch, ensuring all products were delivered on time and with high quality. Provided VIP treatment high-profile sound mixers working on blockbuster motion pictures; ensured attentive service and immediate problem resolution. Cultivated strong relationships with global retailers and vendors, continually strengthening the network.Delivered Results:•Successfully planned/executed exhibitions at the annual National Association of Broadcasters (NAB) convention in Las Vegas for many years. Designed booth/graphics, produced video content, performed product presentations, conducted industry interviews, and strategized marketing communications and talking points.•Boosted year-over-year (YOY) sales by 10%+ for 7 consecutive years. Ideated exciting new products, developed dynamic marketing material/copy, and launched new products.•Opened video promotion capabilities; produced, shot, and edited product/informational videos. Generated content, designed storyboards, wrote copy, and chose music for video productions.•Boosted profits across the entire product catalog while streamlining production, eliminating waste, and improving inventory accuracy. Restrategized pricing after cost analysis and implemented uniform standards.•Completed $50,000 order of 150 custom-built umpire headsets in just 3 months, delivering project for Major League Baseball that would normally take 6+ months.•Quickly resolved order issues and devised solution that was later adopted by the entire company.•Earned fast-track promotions through progressively responsible roles, before ascending into Operations Manager position. Show less

Sales / Marketing Manager - Remote Audio

• 2011 - 2013

Rental / Shipping Manager - Trew Audio

• 2010 - 2011

Sales Associate - Trew Audio

• 2009 - 2010

Director / Camera Operator / Videographer / Video Editor

• 2000 - 2016

Created and ran client-focused production company; directed engaging productions and managed talent. Produced varied projects from concept to delivery, devising budgets and timelines for each one. Developed fresh new concepts and storyboards. Performed post-production editing with Adobe CC and Final Cut. Expertly utilized variety of cameras and lighting techniques. Delivered Results: • Managed crews for live NFL broadcasts through several football seasons, assisted with audio recordings during Titans games. • Directed videos for prestigious record labels such as Fair Trade Services (formerly INO) and Ardent Records. Managed behind-the-scenes video shoots for music production companies; personally shot and edited all videos. Set up and disassembled audio/visual equipment for touring bands and music industry seminars. • Shot and directed a wide range of live public events such as live web broadcasts for Strong Tower Bible Church, charity celebrity fundraisers (i.e. Vince Gill, Titans players, etc.), theatrical productions, book launches, and local concerts featuring major recording artists. Show less

Audio Visual Specialist for the Tennessee House of Representatives

• 2007 - 2009

Produced live web broadcasts of House Committee meetings, directing remote cameras from 5 different control rooms. Strategized shots and created graphics for use in live broadcasts. Set up web streaming devices and A/V equipment for meetings and presentations. Archived footage and modernized cataloging processes. Produced live web broadcasts of House Committee meetings, directing remote cameras from 5 different control rooms. Strategized shots and created graphics for use in live broadcasts. Set up web streaming devices and A/V equipment for meetings and presentations. Archived footage and modernized cataloging processes.