Marketing/Communications Manager - Administrative Manager

• May 2023 - Present

Manage library communications (website, email campaigns, social media, print promotions, etc.)Supervise part-time web content position and part-time creative content writer.Develop marketing and communication strategies, goals, and policies for public library.

Marketing Coordinator ~ Library Specialist

• Jul 2018 - Jun 2023

Craft and coordinate public library messaging to promote programs, services, collections, news and updates to an external audienceDesign and execute email campaigns, including monthly newsletters to library card holdersSupervise and monitor library social media accounts and maintain content calendarMaintain library website by writing and publishing changes, updates and news alerts, review site for compliance with branding and accessibility standards Enact department-wide project management workflow and software Monitor data and analytics from all marketing platforms, websites and user information to measure progress towards strategic goals Show less

Marketing

• Aug 2016 - Jul 2018

This role encompasses many different tasks that revolve around assisting the sales force. My main focus is On and Off Premise Distilled Spirit point of sale marketing. I work closely with the suppliers and brands we represent to ensure that their products are being marketed to consumers as they require and as fits our company's goals. I work through our sales reps with bars and restaurants to provide marketing materials to help better their business while marketing our supplier partners. I also work closely with the VA ABC to provide engaging and appropriate display material for our brands and suppliers. I also work closely with the wine division to provide the on and off-premise sales reps with any materials they need to close a sale. I use graphic design software and skills to provide them with menus and posters along with other helpful documents and assets. I work closely with our corporate digital marketing team to communicate our local goals and initiatives. They rely on me as the main source of information for the Virginia market. I work with almost every division in our office in some capacity - from accounting to warehouse and office administration. I pride myself on either knowing, or knowing where to find, the answer to almost every question in our office. Show less

Mountain Dispatch

• Nov 2015 - Apr 2016

Communicate with all lift mechanics and operators for daily operation of Beaver Creek’s ski lifts.

Ski Lift Maintenance Assistant, Beaver Creek

• May 2015 - Oct 2015

Aid lift mechanics in daily summer maintenance on ski lifts and related machinery/parts

Ski Lift Operator, Beaver Creek

• Nov 2014 - Apr 2015

Service Sales Representative

• Dec 2013 - Oct 2014

Jr. Team Climbing Coach

• Oct 2013 - Sep 2014

Coach 7-13 year-old's climbing techniques and saftey at weekly practices Coach 7-13 year-old's climbing techniques and saftey at weekly practices

Video/Multimedia Producer

• May 2013 - Mar 2014

Assistant Video Coordinator

• Jan 2013 - May 2013

- Produce, film, and edit videos for use at athletic events - Work in the studio and in the field for multiple projects - Produce, film, and edit videos for use at athletic events - Work in the studio and in the field for multiple projects

Multimedia Specialist

• Jan 2011 - Dec 2012

- Photographer for special events to be used in print and web publications - Videographer/editor for publication on Longwood's official YouTube page - Photo/Video archive manager and organizer, manage 15,000 + photos used for publications and website - Photographer for special events to be used in print and web publications - Videographer/editor for publication on Longwood's official YouTube page - Photo/Video archive manager and organizer, manage 15,000 + photos used for publications and website

Head Swim Coach

• May 2011 - Aug 2011

- Coached Swimmers - Organized team, meets, and other events for the team - Coached Swimmers - Organized team, meets, and other events for the team