Stephen Hanna

Performance Marketing Specialist for Financial Services & Business Solutions Division at Bonhill Group plc
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Skills

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Finbar Barrett

Stephen was immense help in the early years developing my site www.irishvinyl.com & continues to provide advice on taking irishvinyl forward in a demanding marketplace.

Mia McCormack

Stephen has managed various campaigns on my behalf and he never fails to impress me with his level of professionalism, enthusiasm and drive. His talents are endless and he is a complete pleasure to deal with and I look forward to working with him again in the future.

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Credentials

  • Content Marketing: ROI
    LinkedIn Learning 2
    Jun, 2021
    - Sep, 2024
  • B2B Marketing on LinkedIn
    LinkedIn Learning 2
    Apr, 2021
    - Sep, 2024
  • SEO for Social Media
    LinkedIn Learning 2
    Apr, 2021
    - Sep, 2024
  • LinkedIn for Business
    CCT College Dublin
    May, 2014
    - Sep, 2024
  • Tourism Marketing
    Fáilte Ireland
    May, 2012
    - Sep, 2024
  • Full Irish Drivers Licence
    Road Safety Authority
    Apr, 2009
    - Sep, 2024
  • ECDL (European Computer Driving Licence)
    ECDL / ICDL Certification
    Dec, 2008
    - Sep, 2024
  • Fire Warden
    Office Test
    Aug, 2021
    - Sep, 2024
  • Email Marketing Certified
    HubSpot Academy
    Oct, 2020
    - Sep, 2024
  • Inbound Certified
    HubSpot Academy
    Oct, 2020
    - Sep, 2024
  • Social Media Certified
    HubSpot Academy
    Oct, 2020
    - Sep, 2024
  • Content Marketing Certified
    HubSpot Academy
    Sep, 2020
    - Sep, 2024
  • Facebook Ads Manager
    HubSpot Academy
    Feb, 2019
    - Sep, 2024
  • Analytics
    Google
    Nov, 2017
    - Sep, 2024
  • AdWords Display Certification
    Google
  • AdWords Search Certification
    Google
  • Digital Marketing
    Digital Marketing Institute
  • SEO
    Yoast.com

Experience

  • Bonhill Group plc
    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Performance Marketing Specialist for Financial Services & Business Solutions Division
      • Jan 2021 - Present

  • Gladfish Property Investment
    • United Kingdom
    • Investment Management
    • 1 - 100 Employee
    • Digital Marketing Specialist (Interim)
      • Jun 2020 - Sep 2020

      • Creating and sending email campaigns to specifically targeted groups. Reporting on the effectivenessof these campaigns to shape future emails.• Managed all marketing activities including SEO best practices, content, keyword research, social media and email marketing.• Working with third parties to create additional email content and reach new potential customers.• Optimized lead nurturing process and marketing automation via Infusionsoft.• Improving copy on social media channels to strengthen brand positioning in relation to competitors.• Reviewed consumer behaviour insights and research and learning to map out better customer journeys and user experiences.• Planning and implementing customer retention initiatives and brainstorming ideas to win back lostcustomers.• Working with an external agency to create promotional marketing videos, ensuring delivery of thisproject was on time and on budget.

  • Crown Lawn Properties Ltd
    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2018 - Jun 2020

      • A/B Testing, collecting and analysing data.• Brand strategy, re-positioning, website re-fresh, brand awareness and guidelines.• Evaluated new technology tools for customer acquisition.• Managed all marketing activities including SEO best practices, content, keyword research, social media,and email marketing.• Created, managed and executed multi-channel marketing campaigns. • A/B Testing, collecting and analysing data.• Brand strategy, re-positioning, website re-fresh, brand awareness and guidelines.• Evaluated new technology tools for customer acquisition.• Managed all marketing activities including SEO best practices, content, keyword research, social media,and email marketing.• Created, managed and executed multi-channel marketing campaigns.

  • Zebrano London
    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2019 - Jun 2019

  • Boisdale Live Music Restaurants & Bars
    • Marketing Executive
      • Mar 2018 - Dec 2018

  • The Greenery Group
    • Ireland
    • Hospitality
    • Sales & Marketing Executive
      • Apr 2015 - Jan 2018

      Responsible for developing the current Greenery brand identity and managing marketing operations across the commercial side of the business for three sites:-The Greenery Donnybrook The Greenery PortobelloThe Greenery Malahide Responsible for developing the current Greenery brand identity and managing marketing operations across the commercial side of the business for three sites:-The Greenery Donnybrook The Greenery PortobelloThe Greenery Malahide

  • Irish Hotels Federation
    • Ireland
    • Hospitality
    • 1 - 100 Employee
    • Marketing Executive
      • Jun 2014 - Mar 2015

  • Golden Ireland Directory
    • Tourism & Marketing Executive
      • Aug 2012 - May 2014

      Irish Travel website for the over 55's. I worked with the Director on raising the Golden Ireland brand and profile to become a widely recognized resource for over 55's holidays in Ireland.

    • Marketing Intern
      • Apr 2012 - Aug 2012

  • Dublinlettings.com
    • Ireland
    • Real Estate
    • 1 - 100 Employee
    • Letting Agent
      • May 2009 - Jun 2011

Education

  • Dublin Business School
    BA (Hons), Marketing & Digital Media
    2013 - 2017
  • Fitzwilliam Institute
    Diploma, Digital Marketing & Social Media with Online PR, Google Adwords, SEO and E-Commerce
    2017 - 2017
  • Dublin Business School
    Higher Certificate, Digital Marketing
    2013 - 2014
  • Irish Training & Education Centre
    ITEC Diploma, Hotel Marketing
    2012 - 2013
  • Fáilte Ireland
    Tourism Marketing with Fáilte Ireland
    2012 - 2012
  • Dorset College Dublin
    Certificate in Internet Marketing & eBusiness
    2011 - 2011
  • Dublin Business School
    Diploma, Marketing, Advertising, Sales & PR - The Institute of Commercial Management
    2009 - 2010
  • Dorset College Dublin
    2008 - 2008
  • New Media Technology College
    Certificate in Media Production
    2007 - 2008
  • The Institute of Education
    2005 - 2007
  • Fitzwilliam Institute
    -

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