Experience

OnTel Products Corporation
• United States
• Manufacturing
• 1 - 100 Employee
• V.P. of Performance Marketing

  • Jun 2023 - Present


Raycon Inc.

• United States
• Software Development

• Director of Performance Marketing

  • Apr 2022 - Feb 2023

  Brought in to take over management and oversight of paid channels including search/shopping, paid social, video, display, etc with a 8 figure yearly budget. Quickly took over Amazon PPC after seeing multiple areas for improvement. Hired a marketing analyst to assist with paid social and trained other junior coworkers to help manage Amazon PPC campaigns, providing ongoing training and mentorship. Work closely with the Head of Growth and CEO on all marketing related initiatives, providing performance forecasts as well as channel mix recommendations. >Analyzed and restructured US Amazon PPC campaigns leading to a 15%increase in total Amazon daily sales and helping to grow Prime Day sales by 7x vs 2021 >Worked with the Creative Director to start a rapid expansion of Raycon’s paid social creative testing in Q3 to greatly accelerate learnings and increase customer acquisition efficiencies >Vetted multiple networks/agencies and partnered with Tatari to launched TV (Linear & CTV) campaigns in Q3 >Partnered with product and creative teams to plan and launch new products, limited edition colors, etc. Show less



Ingenio

• Côte d'Ivoire
• IT Services and IT Consulting

• Marketing Director - Ingenio Media

  • Nov 2021 - Apr 2022

  Tasked with growing site traffic to multiple content based websites, with a primary performance focus on growing sales of store and subscription products. Managed two coworkers responsible for our organic social media, influencer, and email channels. Partnered with the product team to optimize subscription service to increase conversion and LTV. Tasked with growing site traffic to multiple content based websites, with a primary performance focus on growing sales of store and subscription products. Managed two coworkers responsible for our organic social media, influencer, and email channels. Partnered with the product team to optimize subscription service to increase conversion and LTV.



MySolisWifi

• Director of Marketing

  • May 2021 - Oct 2021

  Lead global strategy and execution of Skyroam’s marketing and ecommerce functions. Responsible for being the voice of the marketing team within the broader managers group. Continually testing new ways to drive the growth of Skyroam’s customer base and subscription sales. Other duties include:>Managing internal team members comprised of fulltime and contract employees as well as oversee outside agency partners>Leading yearly/monthly forecasting and reporting of ecommerce hardware and service sales, subscriber growth, app usage, etc.>Partnering with product team on the planning and development of new hardware and service products, including retail packaging>Providing marketing and ecommerce support for sales team’s various B2B, retail, and travel industry partners Show less

• Senior Marketing Manager

  • Feb 2021 - May 2021

  Lead the broader marketing and ecommerce team of 8, responsible for all aspects of customer acquisition and retention as well as overall operations of Skyroam’s website and Amazon stores. Began training and coaching two junior team members moving up to fill needs within acquisition, content, and social media marketing.

• Acquisition Marketing Manager

  • Apr 2019 - Jan 2021

  As the AMM my work covers all parts of the acquisition funnel. Working within a small team requires regular collaboration with the product, web development, and operations teams. This interconnected team environment challenges each member to consider all aspects of the business and allows me to make an impact outside of my regular job duties.Primary Responsibilities Include:> Report monthly on several performance metrics relating to campaign budgets, sales, site traffic, and lead generation> Work with and oversee agency and network partners to grow sales across search, social, display, and connected TV networks> Rebuilding ad campaigns and growing Amazon sales across 8+ markets> Write and schedule emails to leads and customers regarding special promotions, new products, service updates, etc.> Working with eCommerce/development teams to implement SEO changes on Skyroam.com to improve conversion rate and grow organic traffic> Copywriting for ads, emails, landing pages, mobile app, etc.> Find and manage new promotional partnerships running various email, editorial, and native ad campaigns> Support business development team in launching new sales partnerships with new ads, landing pages, and copy as needed Show less


RedBlink
• United States
• Software Development
• 1 - 100 Employee
• Marketing Consultant

  • Sep 2019 - Jun 2021


Tobi

• Germany
• Advertising Services

• Sr Manager, Online Marketing

  • Nov 2017 - Feb 2019

  Tasked with growing all paid media channels by splitting time between ad operations, channel development, and thought leadership. The bulk of my time is spent between Search and PLA campaigns while also working on Display, Gmail Ads, and Facebook. I also trained marketing team members on the Google Ads platform, sharing my overall methods and strategies for campaign management. - On pace to double 2017 Google budgets with over 50% ROI increase - Overhauled and rebuilt entire search campaign structure and hierarchy - Researched, designed, and implemented new automation systems for campaign bid optimization and keyword management - Worked with SEO team to build integrated keyword strategy and reporting Show less



383 Media, Inc.

• United States
• Advertising Services

• Director of Marketing

  • Sep 2015 - Nov 2017

  In addition to most to my responsibilities as Marketing Manager:Sales/Business Development: Join President in prospective client meetings• Interpret companies needs and goals to see how 383 Media can best help them succeed• Provide Adwords account analysis and strategies for future optimization and expansion• Demonstrate 383 Media's tracking & analytics capabilities, based on their specific requirementsAccount Management: Be the primary contact for clients as well as project manager of engineering work• Participate in regular client meetings, making sure our work and timeframes match expectations• Grow existing relationships and look for new opportunities to expand our current partnerships Show less

• Marketing Manager

  • Jul 2013 - Sep 2015

  Core Responsibilities:• Monitor cost & performance of campaigns across 15-20 networks both large and small in various channels (Search, Display, Install Path, etc.)• Manage weekly performance reports for President and Director• Delegate campaigns and other marketing projects between marketing team members• Work both individually and collaboratively to continually grow existing campaigns within ROI goals• Attend industry conferences to find new opportunities and grow existing partnerships• Find, contact, and negotiate with new potential ad networks to test• Work with the engineering and design teams to create and test new ads, landing pages, etc.• Train new team members on campaign creation, implementation, and optimization strategies• Continually develop junior team members with both training and feedback Show less

• Marketing Analyst

  • Apr 2010 - Jul 2013

  Core Responsibilities:-Build new keyword lists, ads, and landing pages for various types of campaigns across multiple industries-Conduct market research on various companies and industries for both business development and specific marketing campaign purposes-Collect and analyze performance data for campaign optimization with the goal of continually growing traffic within specific spend and/or performance guidelines-Provide regular reports for management on campaign spend and performance-Work in conjunction with engineering team to design, test, and improve campaign creation & reporting systems-Train new Analysts how to build and manage campaigns and oversee work to provide feedback and general help when necessary-Update and manage social media accounts (Facebook & Twitter) with regular articles as part of SEO develpoment-Create PowerPoint decks when required and help conduct presentations to potential and current clients-Work on any other projects outside of marketing as needed Show less



Remote Year

• Travel Arrangements
• 1 - 100 Employee

• Participant

  • Feb 2016 - Feb 2017

  Remote Year brings together a community of 75 professionals from across the globe to spend a year, working, travelling, and exploring 12 cities around the world. Spending one month in each city, the community will connect with local cultures and business ecosystems, forming lifelong, borderless personal and professional relationships along the way. I had the opportunity to travel the world as a participant of Remote Year's 2nd program. 1 of the 75 participants selected out of nearly 30,000 applicants, I worked remotely from a different city each month throughout South America, Europe and Asia. Show less


MOB Media, Inc.
• United States
• Advertising Services
• 1 - 100 Employee
• Media Intern

  • Aug 2008 - Nov 2008


Enterprise Rent-A-Car

• United States
• Real Estate

• Management Training Intern

  • Jun 2008 - Aug 2008

  Part of winning Intern team in Regional Cost Cutting competition Part of winning Intern team in Regional Cost Cutting competition