Experience

Middleby Outdoor

• United States
• Manufacturing
• 100 - 200 Employee

• Vice President

  • Mar 2022 - Present

• Brand Director

  • Jul 2019 - Mar 2022



OmniMax

• United States
• Wholesale Building Materials
• 200 - 300 Employee

• Product Manager

  • Nov 2016 - Jul 2019



Pure Fishing

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Senior Customer Marketing Manager

  • Apr 2014 - Nov 2016

  ● Manage a team of three direct reports, developing the strategy around customer specific initiatives for in-store merchandising, promotions, and customer exclusive product development. ● Re-focused $1.0M+ promotions program delivering 30% reduction in costs vs. prior programs and implementing print-on-demand POP system reducing marketing materials waste by $50K per year ● National account focused in-store merchandising initiatives delivered incremental committed placement in three national accounts for 2016 vs. prior year ($2.0M+) Show less



Polaris Inc.

• United States
• Manufacturing
• 700 & Above Employee

• District Retail Mgr - Victory & Indian Motorcycle - Mid-Atlantic

  • Mar 2013 - Apr 2014

  ● Deliver Victory & Indian Motorcycle unit retail sales targets by driving traffic, closing sales, & increasing retail sales velocity through partnering with local dealer network on local marketing plans, event activation, and dealership sales process. ● Grow and continue to establish Victory & newly revitalized Indian Motorcycle brand through share of floor, local & national event execution, and dealership training on brand standards and activation. ● Responsibility to deliver PG&A (parts, garments, and accessories) growth targets for both brands through sell-in, stocking, merchandising, and sell through with local dealer network. Show less



Stanley Black & Decker, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Channel Marketing Mgr - Power Tool Accessories - Retail

  • May 2012 - Mar 2013

  ● Responsibility for delivering operating plan top line sales & margin targets for $150M portfolio through pricing, promotion, and product placement of power tool accessories at Home Depot & Lowe's● Deliver incremental new product listings through competitive displacement in product line reviews and show market share growth through promotional programming developed through cross functional leadership with internal sales, supply chain, demand planning, and product development teams

• Commercial Operations Manager

  • Oct 2011 - May 2012

  ● Support commercial sales team calling on THD buying office with forward thinking analysis for activities including product line reviews, competitive market analysis, and inventory productivity focused on new business development growth opportunities.

• Lead Recruiter - Univ. of Delaware Campus

  • Sep 2010 - May 2012

  ● In addition to everyday employment responsibilities, manage and grow the campaign on the University of Delaware campus, my alma mater, for attracting and recruiting young talent to the sales & marketing arm of the organization.● Continually improve upon and develop strong relationships with the university staff & career services personnel through support of classroom presentations and student organization events.

• Field Sales Analyst

  • Sep 2010 - Oct 2011

  ● Develop and deliver both strategic and actionable reporting to over 200 employees on Home Depot field sales team tied to promotional performance, current sales trends, event marketing impact, and unproductive inventory reduction in $700 million retail environment ● Evaluate, maintain, and identify continuous improvement opportunities for mobile retail productivity tracking software utilized by field sales team

• Assoc. Brand Manager

  • Jan 2010 - Sep 2010

  ● Develop and execute all elements of DEWALT concrete & metal working new product launches on time and budget, including but not limited to, merchandising fixtures, messaging, product literature, and market positioning.● Maintain, grow, and leverage relationships with public relations and advertising agencies to deliver significant impact to product launch visibility among customers and end users.



Black & Decker

• Manufacturing
• 700 & Above Employee

• Black & Decker Sales & Marketing Development Program (SMDP)

  • Jul 2006 - Jan 2010