Experience

Ogilvy Denver

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategy Director

  • Aug 2019 - Present

  Strategists at Ogilvy are multi-hat-wearing team members integrated into most aspects of a project. We serve as client-facing experts, creative direction support, internal evangelists, researchers, thinkers, writers, doers, and makers. As part of the Ogilvy Denver team, our focus is the practice of Employee Experience. Activating Marketing. Enabling Sales. Helping clients engage their workforce and build meaningful interactions, all of which translate to better experiences for the customer. In my role, I serve as the focal SME on some of the most complex technology projects that we work on, from AI and Cloud to new financial payment solutions. I help my clients think employee + customer first -- How will this make their lives better? What are we providing that is differentiated? What level of brand trust and belief are we fostering with this work? Making brands matter from the inside out. Show less



The Art Of Good

• United States
• Advertising Services

• Strategist

  • Aug 2020 - Present

  I donated my time as a Strategist to help small businesses affected by COVID build marketing and brand equity during the pandemic to keep them moving forward and serving as the bedrock of our communities. I donated my time as a Strategist to help small businesses affected by COVID build marketing and brand equity during the pandemic to keep them moving forward and serving as the bedrock of our communities.



IMM - Ideas Made Measurable

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Brand Strategist

  • May 2018 - Aug 2019

  Creating or building a brand, developing internal and go-to-market messaging, or introducing new products to your portfolio? Check. Need help with primary research, competitive analysis or quantitative validation? Check. As the Creative Brand Strategist for IMM, I helped my clients find marketing solutions to their business challenges. I combined brand knowledge and experience across a vast array of industries to find sweet spots for my clients to operate. I led all brand identity and development engagements including discovery sessions, executive alignment, and all aspects of creation, including copywriting and strategic positioning. I worked in tandem with my colleagues to identify market positioning and deliver creative against established metrics, all while maintaining the integrity of the brand and connecting with customers. Show less



Leopard

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategy Director

  • Jul 2017 - May 2018

  Leopard strategists are thinkers and doers. I was responsible for developing strategically sound solutions and approaches to meet my clients' business objectives through intense collaboration with our agency partners, both internal and external, as well as taking the lead on discovery, market research, analysis and planning.I developed the client and creative briefs for CDW, Advantech, and continued support for multiple divisions underneath the IBM portfolio. Furthermore, I served as the subject matter expert for both client-facing meetings and internal kick-offs and meetings. I developed and drove strategic recommendations for work, content, messaging, and execution on behalf of my clients. I brought strategic backing and planning to my clients in the areas of B2B content development, sales enablement, change management, and the customers' and buyers' journeys to promote an analytical approach backed up by creativity, ROI and effectiveness. Show less

• Marketing Strategist

  • Jan 2016 - Jul 2017

• Account Manager

  • Apr 2014 - Jan 2016

  I worked on multiple divisions within the IBM portfolio, managing over 40 clients, domestic and international, and multi-million dollar annual budgets. As a strategic partner for my clients, I provided insight into new tactics, research, Leopard's sales enablement POV, and served as a bridge among the divisions to ensure that resources and IBM outputs are effectively utilized.This position entails a strong project management background, financial responsibilities and budget management, and the integration of Account Services with the Creative team and cross-account initiatives. I also worked on pitches, creative briefs, scope generation, and frequently partnered with the Strategy department on high-visibility initiatives within and outside of IBM.I collaborated and communicated with multiple agencies and companies as part of my daily workload, ranging from our parent company Ogilvy & Mather to vendors, freelancers, and third-party representatives and partners of IBM to provide a unified and holistic approach to each project, from email marketing to collateral to complex event strategies and development. Show less

• Account Executive

  • Jul 2011 - Apr 2014



Starz

• United States
• Entertainment Providers
• 700 & Above Employee

• Project Manager

  • Mar 2008 - Jul 2011

  As Project Manager for the Originals Marketing team, I was primarily responsible for the execution of consumer-facing ad units across a variety of print and digital mediums. We were the coordinating partners for all major public-facing initiatives such as Public Relations materials, Programming promotions with Film Festivals and other Events. I specialized in the Online sphere with a proven track-record of high impression and clickthrough results from simple Flash creative through custom site-specific banners and Rich Media placements. Show less



McClain Finlon Advertising

• Advertising Services
• 1 - 100 Employee

• Project Manager

  • May 2007 - Dec 2007

• Traffic Coordinator

  • Oct 2005 - May 2007