Experience

San Francisco Environment Department

• United States
• Environmental Services
• 1 - 100 Employee

• Web Experience & Strategy Coordinator

  • Jun 2022 - Present

  As the Web Experience & Strategy Coordinator, I oversee the development and maintenance of the Department’s websites and web-based applications, while also defining and evolving the Department’s web content strategy. I translate functional requirements and programmatic goals into technical specifications, lead Drupal trainings to support the development of web content, manage web vendors, and advise on City & County technology policies relevant to the Department’s web platforms. As the Web Experience & Strategy Coordinator, I oversee the development and maintenance of the Department’s websites and web-based applications, while also defining and evolving the Department’s web content strategy. I translate functional requirements and programmatic goals into technical specifications, lead Drupal trainings to support the development of web content, manage web vendors, and advise on City & County technology policies relevant to the Department’s web platforms.



ACLU of Northern California

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Digital Strategist

  • Oct 2020 - Jun 2022

  I serve as project-lead for digital engagement strategies as a key member of the Communications Department.I used Google Analytics to increase web traffic by 17% to priority program pages Through web management, social media content, and email marketing, I amplify our programatic work, educate the public, and engage our base online with professional, error-free, and inspiring content. I serve as project-lead for digital engagement strategies as a key member of the Communications Department.I used Google Analytics to increase web traffic by 17% to priority program pages Through web management, social media content, and email marketing, I amplify our programatic work, educate the public, and engage our base online with professional, error-free, and inspiring content.



ACLU of Texas

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Digital and Branding Manager

  • Nov 2019 - Oct 2020

  Managed a team of two as a part of a seven-person Communications team for the fourth largest ACLU affiliate in the nation. Oversaw a 123% growth in email subscriptions, focusing on regular A/B testing and audience segmentation. Led the transition to improved branding standards and increased production of multimedia content including animation, video, and animated text.

• Digital Communications Coordinator

  • Aug 2016 - Nov 2019

  Supported the Director of Communications with graphic design, social media, video editing, and web development to engage our supporters across the following platforms: Facebook, FB Ads Manager, Instagram, Twitter, and Email. Generated ideas for policy campaigns and reported on outcomes to affiliate and National staff. Regularly produced marketing and communications collateral for an audience of 250,000+ online supporters and 30,000+ card-carrying ACLU members.