Head of Marketing

• Apr 2023 - Present

1. Develop and execute the overall marketing strategy, including branding, positioning, and messaging, to drive brand awareness and customer engagement. 2. Lead and mentor a high-performing marketing team, providing guidance, feedback, and professional development opportunities. 3. Collaborate with internal stakeholders, including sales, product management, and executive leadership, to align marketing activities with business goals and objectives. 4. Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth. 5. Develop and manage the marketing budget, ensuring efficient allocation of resources and delivering measurable results. 6. Drive the development and execution of integrated marketing campaigns across multiple channels, including digital marketing, social media, content marketing, events, and traditional advertising. 7. Utilize data-driven insights to optimize marketing campaigns, measure performance, and make data-backed recommendations for continuous improvement. 8. Build and maintain strong relationships with media outlets, industry influencers, and strategic partners to amplify brand visibility and secure media coverage. 9. Stay up to date with industry trends and best practices, continuously bringing innovative ideas and approaches to enhance marketing effectiveness. 10. Monitor and report on marketing KPIs and provide regular updates to senior management on marketing performance, ROI, and key initiatives. Show less

Recruitment Marketing Lead - MELA

• May 2022 - Apr 2023

1. Develop and implement a comprehensive recruitment marketing strategy for the MELA region, aligning with the overall talent acquisition goals and objectives. 2. Create compelling and engaging content to promote our employer brand across various digital channels, with a particular focus on LinkedIn. 3. Utilize LinkedIn's features and tools effectively to maximize the reach and impact of our recruitment campaigns. 4. Collaborate with internal stakeholders, including the HR and Talent Acquisition teams, to understand talent requirements and develop targeted marketing campaigns. 5. Monitor and analyze recruitment marketing metrics to evaluate the effectiveness of strategies and optimize future initiatives. 6. Stay up to date with industry trends and best practices in recruitment marketing and employer branding, especially in the MELA region. 7. Manage relationships with external vendors and agencies for recruitment marketing initiatives, ensuring timely delivery of high-quality content and services. 8. Lead employer branding initiatives such as employee testimonials, videos, and virtual events to showcase our company culture and values. 9. Partner with the social media team to ensure consistent messaging and brand presence across all digital platforms. 10. Collaborate with the Talent Acquisition team to develop and maintain a talent pipeline through proactive sourcing strategies and talent community engagement. Show less

Recruitment Marketing Lead - RPO

• May 2022 - Apr 2023

1. Develop and execute comprehensive recruitment marketing strategies, to attract top talent for our RPO clients. 2. Collaborate closely with internal stakeholders, including recruiters and hiring managers, to understand their talent needs and align recruitment marketing efforts accordingly. 3. Create compelling and engaging content for organizations' profiles, job postings, and other relevant platforms to enhance employer branding and attract high-quality candidates. 4. Optimize organizations' profiles, job descriptions, and posts to increase visibility, reach, and engagement with potential candidates. 5. Utilize LinkedIn's advanced search and sourcing tools to identify and connect with passive candidates, fostering relationships and building a talent pipeline. 6. Monitor and analyze recruitment marketing performance on LinkedIn, tracking metrics such as reach, engagement, and conversion rates, and provide actionable insights for continuous improvement. 7. Stay up to date with the latest LinkedIn features, trends, and best practices in recruitment marketing, and proactively apply this knowledge to enhance our strategies. 8. Foster strong relationships with LinkedIn representatives, attending events, webinars, and trainings to stay informed about platform updates and explore new opportunities. 9. Train and educate the recruitment team on effective utilization of LinkedIn's tools, techniques, and features to maximize sourcing and candidate engagement efforts. 10. Collaborate with cross-functional teams, including marketing and branding, to align recruitment marketing efforts with overall brand messaging and ensure consistent communication across channels. Show less

• 2021 - May 2022

Prominence is Asia Pacific's leading marketing agency for the recruitment sector.Areas of speciality include:> Outsourced Marketing Delivery & Strategy> Search Engine Optimisation> Digital & Social Advertising> Brand Identity & Design> Website Copy Writing> Online Salary Survey Checker Tool

• Feb 2020 - Feb 2021

1. Develop and implement comprehensive marketing strategies to drive brand awareness, generate leads, and support sales efforts across various channels, including LinkedIn.2. Lead and manage a team of marketing professionals, providing guidance, coaching, and performance feedback to ensure the team's success.3. Collaborate with cross-functional teams, including sales, product development, and design, to align marketing efforts with business objectives and drive integrated campaigns.4. Conduct market research to identify customer needs, market trends, and competitive landscape, using insights to inform marketing strategies and positioning.5. Develop and execute impactful marketing campaigns, including content creation, social media initiatives, email marketing, and digital advertising, with a focus on maximizing LinkedIn's potential.6. Manage the company's LinkedIn presence, optimizing profiles, publishing engaging content, and leveraging LinkedIn's advertising and targeting capabilities to reach and engage target audiences.7. Monitor and analyze marketing campaign performance metrics, including website traffic, lead generation, conversion rates, and ROI, using data-driven insights to optimize strategies and drive continuous improvement.8. Collaborate with external vendors and agencies to execute marketing initiatives, ensuring alignment with brand guidelines and desired outcomes.9. Stay updated with the latest industry trends, emerging technologies, and best practices in marketing, particularly in the digital and social media space, to bring innovative ideas to the table.10. Manage marketing budgets, allocate resources effectively, and ensure campaigns are executed within allocated budgetary limits. Show less

• 2017 - 2020

Guided Solutions is the Global Executive Search & Selection partner to the Medical Device industry. Since its​ inception in 2000 the company has continuously challenged and outgrown traditional recruiting methods, delivering talent acquisition without limitation. We provide a service which has complete focus on exceeding expectations at every stage of the hiring process.

• Mar 2016 - Mar 2017

1. Develop and execute comprehensive digital marketing strategies to drive brand awareness, engage target audience, and generate leads.2. Create and manage digital marketing campaigns across various channels, including social media platforms, email marketing, search engine optimization (SEO), and paid advertising.3. Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing initiatives and make data-driven recommendations for optimization.4. Collaborate with the marketing team to develop engaging and impactful content for digital channels, ensuring consistency with brand messaging and positioning.5. Implement and optimize search engine optimization (SEO) strategies to improve organic search rankings and drive website traffic.6. Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display advertising, to maximize return on investment (ROI).7. Conduct market research and competitor analysis to identify trends and opportunities for digital marketing campaigns.8. Monitor and respond to customer feedback and inquiries on digital platforms, maintaining a positive brand image and fostering customer engagement.9. Stay updated on the latest trends and best practices in digital marketing, sharing insights and recommendations with the team to drive innovation and continuous improvement.10. Collaborate with cross-functional teams, including design, content, and development, to ensure seamless execution of digital marketing campaigns. Show less

• Apr 2015 - Mar 2016

1. Collaborate with the leadership team and hiring managers to understand the organization's executive talent requirements, including role responsibilities, qualifications, and cultural fit.2. Develop and execute comprehensive recruitment strategies to identify and attract exceptional executive-level candidates, utilizing various channels such as LinkedIn, professional networks, industry events, and referrals.3. Conduct in-depth candidate assessments and interviews to evaluate qualifications, experience, and cultural alignment with the organization.4. Build and maintain a robust network of high-level professionals, establishing strong relationships and fostering ongoing engagement.5. Utilize proactive sourcing techniques to identify passive candidates, leveraging market insights and industry trends to target talent pools effectively.6. Manage the end-to-end recruitment process for executive-level positions, including creating job descriptions, conducting interviews, and facilitating candidate evaluations and selection decisions.7. Collaborate with internal stakeholders to develop and maintain effective talent pipelines for future executive positions, ensuring a steady flow of qualified candidates.8. Provide guidance and support to hiring managers throughout the recruitment process, advising on best practices, market trends, and candidate assessment methodologies.9. Ensure a positive candidate experience by delivering timely and personalized communication, providing feedback, and managing expectations.10. Stay current on industry trends, market conditions, and best practices in executive recruitment, continuously seeking opportunities to enhance the organization's talent acquisition strategies. Show less