Senior Account Manager

• Jul 2022 - Present

Account Supervisor (Digital)

• Jun 2022 - Jul 2022

Senior Account Executive (Digital)

• Jan 2020 - Jul 2022

• Aid in campaign planning as it pertains to influencer marketing and digital content strategy & execution, in an owned, earned, and paid capacity.• Lead, create and oversee the development of brand materials and timelines for multiple accounts and overlapping projects.• Manage mid-sized budgets as it pertains to influencer and paid media, ensuring financial stewardship and maximizing budgetary efficiencies • Work on the Digital Team across a variety of different accounts in different industries to create core understanding of marketing various products, services, and goods. These include, but are not limited to: Newell Brands, Pizza Hut, Constellation Brands, Shipt, Motel 6 and more.

Digital Manager

• Oct 2018 - Jan 2020

• Oversaw digital strategy and execution, influencer marketing, and/or real-time event executions for McDonald's, Walmart, Nintendo, Dow, Essilor, Conagra Brands and more.• Developed and led all digital facets of the annual McDonald’s All American Games (McDAAG) program, including the management of inter-agency partners, strategic oversight and content direction and approval; served as the main point of contact for the McDAAG social engagement team• Most notably, managed a team's first-ever earned social strategy for a global market

Associate Digital Connector

• Apr 2016 - Oct 2018

• Managed and supported several earned, paid and owned digital executions across a variety of McDonald’s digital campaigns from start to finish, including the crafting of brand social strategies and influencer marketing campaigns• Oversaw and implemented monthly editorial content calendar for the McDonald's All American Games owned channels, growing the Instagram channel's audience from inception to 155K+ followers in two years• Served as day-to-day digital lead on a daily earned engagement initiative for McDonald's, working with a large team to identify and build long-standing relationships with influential fans of the brand

Digital Intern

• Jan 2016 - Mar 2016

• Conducted community management, social listening research, influencer vetting, event executions and real-time social engagement recommendations for McDonald’s various owned channels• Acquired first-hand event experience as the digital intern on the McDonald's All American Games team, starting the brand's Instagram channel and monitoring for daily engagement opportunities

Commercial Insurance Advisor

• Nov 2013 - Jul 2014

• Reported to & collaborated with the commercial marketing manager to expand business & acquire new clients. • Worked directly with current & potential client accounts • Increased visibility of all brands, products & services • General Lines 0220 Licensed (License #: W188136) • Reported to & collaborated with the commercial marketing manager to expand business & acquire new clients. • Worked directly with current & potential client accounts • Increased visibility of all brands, products & services • General Lines 0220 Licensed (License #: W188136)

Assistant Coordinator, Orientation Leader

• Dec 2009 - May 2013

• Served as a program coordinator tasked with managing staff and crucial event planning and organization, serving as a liaison between Program Director and the larger staff team• Assessed staff's individual leadership qualities to evaluate strengths for effective team-building, task completion, and ability to provide guidance to first year students• Guided academic and social development of 40+ first year students during a year long orientation program

Marketing & Public Relations Intern, University Marketing

• Jan 2009 - May 2013

• Focused primarily on development, engagement, research, writing, and editing for two University publications (SU Magazine/VISUAL Magazine)• Interviewed several key university representatives to researching stories• Worked closely with the University Marketing content team to create, develop and manage assets• Acted as a undergraduate liaison to inform marketing team of relevant trends or topics most pertinent to students

Social Media Intern, Dept. of Wellness & Recreation

• Aug 2010 - Jan 2013

• Managed department social media accounts• Aided in creation of department social media goals, developing key performance indicators to inform the success of channel content• Served as undergraduate student social ambassador to promote and represent student health• Worked directly with the Department's Director and Graduate Assistant

Summer Conference Assistant

• May 2012 - Aug 2012

• Oversaw housing arrangements for conference groups of 2K+ • Executed extensive week-long training which included crisis management and safety workshops• Worked closely with a variety of different student and community groups to improve communication skills