Chief Content Curator

• Jun 2018 - Present

Assisting clients in their marketing objectives reach their goal through strategic planning and open listening. At DG Marketing our main focus is on a listen to solve approach, as opposed to the alternative tell and sell. We work with clients both inside and outside the AEC industry and help navigate the world of content marketing in a landscape thats continually evolving. Services provided: - Marketing Strategy and Action Plans -Continued Education and Development - Content Extraction and Generation (videos, blogs, articles, case studies, papers, etc.) - Content Promotion (utilizing email and social media platforms) - Digital Behavior Analysis - Marketing qualified lead (MQL) and sales qualified lead (SQL) development via digital channels Show less

Independent Consultant

• Jul 2016 - Jun 2018

Collaborate with small businesses to create powerful storytelling & brand messaging. Various independent work projects, completed various marketing and operations projects in allotted time frame Project Length typically last between 6 months to a year with regular meeting schedules to provide continued alignment and support Worked with graphic designers to create logos and print materials. as well as build websites and social networks to create online brand awareness. - Coordinate website copy and blog posts in the brand's voice. - Create and manage marketing campaigns (print, online, email) and track ROI. Additional Experience -Customer Service - Troubleshooting - Microsoft Office Proficiency Show less

English Instructor

• Nov 2015 - Jul 2016

Created and delivered English courses that focused on the students' industry, company, educational needs, role and responsibilities Collaborated with Spanish business leaders in pharmaceutical and start-up investments to improve their English, leadership and business development skills Developed and managed the class syllabus and ensured the syllabus met department professional standards Planned and created lectures, in-class discussions and assignments that assists students in their career journey Show less

Director Of Business Development And Operations

• Sep 2012 - Oct 2015

Streamlined detailing process, which allowed for better order tracking and decreased labor by 20% Consolidated and relocated areas of business to enable primary focused production, reduce labor cost, and successfully re-purposed idle production facility for new business ventures Improved production flow through streamlined process, which decreased labor by 30% Implemented a company-wide assembly change to allow for the visibility of a single product throughout the entirety of processing Collaborated with a business consultant to help the company adopt the Rockefeller Habits and implement Top- grading elements, an instrumental change for the business Show less

Marketing Analyst

• Jan 2012 - Sep 2012

• Generated weekly, monthly, quarterly, and ad-hoc reporting related to store sales, customer retention, coupon redemption, store traffic, media analysis as well as other KPIs• Maintained and monitored all aspects of the advertising calendar including sales, coupon redemptions, buyers programs, sales cadences, projections, and ad-campaigns• Worked closely with database management provider in aspects such as customer segmentations, loyalty program progress, data hygiene, forecast modeling• Provided weekly advertising/marketing highlights to SVP of Marketing & Advertising• Executed and analyzed a coupon reduction strategy and made recommendations on future campaigns based on results.• Performed post-event analysis on targeted treatment versus control efforts• Worked with merchants and buying group to create marketing campaigns to promote specific materials and generate a high return with reduced coupons. Show less

Marketing & HR Coordinator

• Aug 2011 - Dec 2011

Managed our first digital ad campaign in over 60 markets Analyze and record daily coupon redemption Manage monthly advertising calendar in regards to all print, email and broadcast media as well as competitive informaiton critical to advertising planning. Track competitive advertising while looking for opportunities for improvement Improve advertising reports to be more accurate and efficient Evaluate advertising events to determine return on investment

Promotions

• Feb 2011 - Sep 2011

Team Leader

• May 2010 - Aug 2010

Engaged high school students in leadership workshops Delivered energetic and informative lectures regarding the social responsibilities of leaders Traveled across the US to hold the conferences Experienced team-builder in compressed schedule Served as small group leader for high-school and middle-school students, supervising in classroom settings, auditorium settings, and public settings Ensured students’ safety and security on a day-to-day basis Acted as Resident Advisor for room checks and after-hour emergencies Show less

Faculty Advisor

• May 2009 - Apr 2010

Provided a fun and exciting atmosphere for leadership training Lead informative and entertaining tours around the historical D.C. area Spent many hours in the classroom facilitating fun activities to high level scholars Created a comfortable environment for learning to scholars from around the country Demonstrated sound decision-making for field-based situations (logistical concerns, staff management, student issues, weather/event altercations, etc.) Responsible for implementing the logistical needs to create a successful conference experience using communication, organizational skills and teamwork. Show less

Marketing Consultant/Intern

• Dec 2008 - May 2009

Developed ways to increase sales by identifying lost customers Analyzed customer habits to find ways to improve sales by mining the data Conducted personal surveys of customers and potential customers Strengthened employee training program to decrease turn-over Developed ways to increase sales by identifying lost customers Analyzed customer habits to find ways to improve sales by mining the data Conducted personal surveys of customers and potential customers Strengthened employee training program to decrease turn-over

Life Guard

• May 2008 - Dec 2008

Supervised four to five employees and delegated responsibilities Maintained a clean and optimal environment Ensured safety for all members while being alert and aware at all times Coordinated a class for teenagers to learn life guarding and first aid skills Supervised four to five employees and delegated responsibilities Maintained a clean and optimal environment Ensured safety for all members while being alert and aware at all times Coordinated a class for teenagers to learn life guarding and first aid skills