Stephen Nel

Head Of Market Development :Africa at Bayer CropScience S.A.
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Contact Information
us****@****om
(386) 825-5501
Location
South Africa, ZA

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Experience

    • France
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Head Of Market Development :Africa
      • Jun 2019 - Present

      July 2019 – Current: Head Market Development: AfricaDuties and responsibilities:1.Drive the MD strategy and objectives at Cluster level aligning strategically with the cluster leadership team.2.Responsible for the stewardship and adherence to company polices.3.Execution and localisation of the MD testing program and trials under farmer conditions to validate the technologies and solutions, helping in the process of constructing the value proposal at Cluster level.4.Design and implement retroactive feedback mechanism/processes for collecting performance feedback from customers, research partners, field customers, collaborators, and sales teams. 5.Responsible for providing information to internal stakeholders (regional marketing, local sales team etc.) to feed the marketing needs and the development of new testing strategies.6.Accountable for building confidence and competence in our internal sales and marketing organisations, external sellers, and customers by training on our portfolio, products, and agronomic information. 7.Providing valued, trusted, and local advice to farmers that combines a high definition view of customer’s fields with high definition knowledge of our products and building trusting relationships with farmers.8.Ensure proper implementation of needed administrative tasks including the follow up of budgets and forecasting, administration of fields under MD responsibility and management of service providers both internal and external.9.Manage infrastructure capital: updating and improving MD facilities and equipment and keeping updated on new technical advancements in the testing area.10.Accountable for analyzing and designing innovative and efficient MD operations team, conducting trials effectively & staying current with new technologies.11.Leading and developing efficient people and teams within the cluster. Show less

    • National Sales Manager
      • Sep 2012 - Jun 2019

      1.Develop and implement the annual sales plan for South Africa with shared goals in line with the Business and Marketing Strategy.2.Lead, develop and effectively manage the Sales Team:2.1 Prepare sales forecasts, review budgets, and set control standards against which performance can be measured.2.2 Recruiting, developing, and retaining direct subordinates.2.3 Setting goals and ensuring an effective, rational, and transparent personal responsibility split within the team.2.4 KPI definition and further development of a motivation system for the sales team.2.5 Regular analysis, evaluation and reporting on team activity.2.6 Ensure availability of relevant sales support information.3 Ensure effective secondary sales management from distributors to end users:3.1 Define and implement the price policy of products.3.2 Determine and implement distribution policies. 3.3 Developing an effective territory sales management system.3.4 Control the product availability on the regional level by distributors.3.5 Make a product planning more predictable.3.6 Lead meetings for product sales planning. 3.7 Optimize product demand at end user level.3.8 Follow the level of outstanding in order to optimize the working capital.3.9 The maintenance of the Company’s and distributor’s image and credibility. 4.Ensure strict adherence to internal and external regulations.:4.1 Actively encourage sales personnel to maintain a high level of awareness to safety.4.2 Ensure that all sales team members are fully aware and comply with BCS compliance rules.4.3 Ensure that all sales team members are aware of relevant external rules and regulations and comply with them.5.Ensure customer centricity by understanding and focusing on customer needs and competitor activities:5.1 Support and implement customer focus strategies.5.2 Support and implement CRM strategies.5.3 Lead and implement customer focus campaigns (Key Farmers, Key Opinion Makers, and Stake Holders in the Region). Show less

    • Strategy Manager: Row Crops
      • Jul 2011 - Aug 2012

      1.Develop crop strategies for maize, potatoes and wheat and obtain acceptance with management and crop teams.2. Effective communication of strategies to all stake holders.3. Act as Competence Centre for assigned crops and support discussions, where relevant, with third parties.4. Prepare a detailed implementation plan for the Crop Strategy.5. Liaison with global functions to align with global Crop Strategies.6. Developing and co-ordination the branding and communications program.7. Performing a market viability analysis for new product development.8. Lead new product and business excellence initiative launch plans in order to maximize market penetration and profitability in the shortest possible time.9. Develop and implement life cycle management strategies.10. Develop and coordinate training programs.11. Contribute to the pricing policies and performance exceptions for all related crops.12. Monitor competitor activities and implement counter strategies.13. Make contributions to the crop portfolio forecast.14. Adopt stewardship guidelines for crop related portfolio. Show less

    • Product Manager : Herbicides
      • Jan 2010 - Jun 2011

      1. Develop, manage and control promotional and controllable expense budgets as well as reviewing and updating the 5-year sales forecast.2. Assessing the profitability and marketability of all new herbicides.3. Create and develop new herbicide product introductions and launch plans, ensuring acceptance and implementation in order to maximize market penetration.4. Management and implementation of all new herbicide product branding procedures, development of product training portfolios, product data transfer, promotions, pricing policies and strategic objectives. 5. Management and co-ordination of the herbicide product portfolio, ensuring optimal crop focus while continually reviewing the herbicide crop/product range resulting in positive effects on sales, income and profitability.6. Ensure marketing objectives are effectively communicated. Show less

    • Area Sales Manager
      • Jan 2003 - Dec 2009

      1.Provide sales support for distributors: training, in field sales assistance and presentations at farmer’s days. 2.Supporting the marketing team by supplying them with the correct market information and communicate competitor activities to the relevant manager. 3.Develop and implement approved business plans that include achieving area objectives. 4.Prepare a monthly sales forecast and operating expense budgets. 5.Assist distributors in the establishment of effective sales budgets.6.Investigate product performance exceptions in accordance with pre-defined procedures.7.Keep distributor personnel updated about new product developments through effective demonstrations in the field. Show less

    • United States
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Product Development Specialist
      • Jan 1997 - Dec 2002

      1. Deliver biological data that meets the requirements of the Local Regulatory Authorities for new product registrations and label extensions. 2. Present all data generated on the allocated crops in an acceptable format for the data base and registration purposes. 3. Propose and motivate product development projects. 4. Assisting the Area Sales Manager in product training and the investigation of product performance exceptions. 5. Key crops include; maize, potatoes, soybeans, sugar cane, citrus, bananas and vegetables. Show less

Education

  • Technikon Pretoria
    Baccalaureus Technologiae, Agriculture: Crop Production
    1999 - 2000
  • Technikon Pretoria
    AVCASA Certificate, Aerial Application Course
    1998 - 1998
  • Technikon Pretoria
    Higher National Diploma: Botany, Agriculture Research
    1994 - 1996
  • Technikon Pretoria
    AVCASA Certificate, National Crop protection cource
    1996 - 1996

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