Experience

Bedhead Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Founder & President

  • Oct 2022 - Present

  Bedhead Marketing was founded by a team of Mattress Industry Leaders, Sales Professional and Marketing Experts to help elevate the category and provide beautiful, dynamic, compelling story-telling for your brand! Our team has:✓ Collectively trained over 40,000 mattress sales people✓ Have visited manufacturing facilities in the category all over the world✓ Held executive roles in the mattress industry (and others) for over 2 decades✓ Worked with the biggest brands at the national level✓ Broken sales records for large, brand name bedding retailers✓ Designed and executed private brand mattresses and accessories✓ Designed graphics, websites and interactive assets for the largest manufacturers and retailers✓ Founded and successfully run a thriving full-stack, marketing agency for over 6 yearsWhat we do? We are "mattress people" that happen to be marketing and brand experts. With this unique confluence of experience, we can:✓ Design digital assets with minimal headache, quick, affordably, to spec and photorealistic.✓ Design marketing and sales collateral that makes sense for the product, USP and key demographic.✓ Create stunning websites quickly that tell a compelling brand story.✓ Strategize and consult on brand, retail, and other aspects of the marketing business.✓ Deliver custom services like trade show marketing, brand guidelines and much more. ✓ Provide lead generation, email marketing, social media management, online reputation development, & more.Why use us?✓ We speak your language: Most marketing companies not only have to explain basic fundamentals of the category like mattress components, but also why those components are important as it relates to the story-telling of the mattress. Not only do we know your product, we've sold your product! Bedhead Marketing is accepting a limited number of Manufacturer & Retail clients to deliver the best possible results. Please inquire at Sales@BedheadMarketing.com for more information. Show less

• Advisory Board Member

  • Jan 2022 - Present

  BedHead is the only marketing agency focused 100% on the bedding industry here to help retailors, manufactures and suppliers all elevate their products, stories, assets, social, websites, and over all experiences to the highest level with the talents and experiences of our team whom all come from the bedding industry with over 50 years of combined success. Why waste time and money with any other partner whom struggles to understand sleep products and how to educate your guests on them? Get the best results in a fastest time with all the services you need in 1 spot. You will pay more and receive subpar results if you're not doing bedder with BedHead. Show less



Foundry Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Mergers and Acquisitions

  • Jan 2022 - Oct 2022

  Acquiring the next generation of omni-digital consumer brands. Foundry grows great brands to enhance our customers' lives. We are operators that have launched, scaled and successfully exited brands that generated over $2B in revenue - we're now using our experience, industry experience, and technology platform to acquire, build and grow enduring brands. www.foundrybrands.com Acquiring the next generation of omni-digital consumer brands. Foundry grows great brands to enhance our customers' lives. We are operators that have launched, scaled and successfully exited brands that generated over $2B in revenue - we're now using our experience, industry experience, and technology platform to acquire, build and grow enduring brands. www.foundrybrands.com



Mattress Firm

• United States
• Retail
• 700 & Above Employee

• Director Of Merchandising

  • Aug 2017 - Jan 2022

  I spent a few years in charge of sourcing and buying all soft goods, top of bed, adjustable bases, frames, furniture and underbed while also supporting efforts of mattress selection and private brand development. During this time I led the product developed, sales strategy and activation of the massively successful Free Adjustable Base promotion. To follow that up with a sleep accessory bundle program that was the most profitable accessory program to date. While sourcing product I was able to travel throughout the US, Mexico, and SE Asia visiting hundreds of plants and facilities getting a deeper knowledge on supply and development capabilities. I also had the unique pleasure of doing product purpose and activation for all products being the decision maker of the Mattress Firm single voice of product to support product marketing, digital, copy writing, visual merchandising, sales support and product education. This unique position allowed me to work with all our suppliers/vendor partners to bring all their data and assets to life as we translated them into one unique language focused on supporting our internal and external consumers. Show less

• District Sales Manager

  • Feb 2011 - Sep 2017



Bedzzz Express

• United States
• Furniture
• 1 - 100 Employee

• Executive Director of Sales

  • Feb 2008 - Feb 2011

  The quick growth of this regional brand was fast and fun as i was apart of helping them grow from 17 stores to over 50 in 3 short years. The rebranding efforts were most notable to bring a true story to life that was relocatable with multiple licensing partners opening their own franchise locations. I was also able to support all marketing efforts with ad development and media interviews. Help with product selection, negotiations, new leases and floor designs were also part of my responsibilities. By the end of my time there, Bedzzz Express was named Furniture Bedding Giant of the year by Furniture Today. Show less

• General Manager of Mattress Warehouse

  • Feb 2008 - Nov 2008



Mattress Firm

• United States
• Retail
• 700 & Above Employee

• Owner & VP of Sales

  • Jan 2007 - Feb 2008



Argent Mortgage

• Houston, Texas Area

• Account Executive

  • Oct 2006 - Jun 2007



Mattress Firm

• United States
• Retail
• 700 & Above Employee

• Area Sales Manager

  • Mar 2003 - Sep 2006

• Retail Sales Associate & Sleep Expert

  • Jun 2002 - Mar 2003



Outback Steakhouse

• Restaurants
• 700 & Above Employee

• Management

  • Sep 1998 - Jun 2002