Experience

Solvaria

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Principal Consultant

  • Feb 2019 - Present

  Technology lead for a handful of businesses in central Virginia Technology lead for a handful of businesses in central Virginia



Aeonian-LLC

• Richmond, Virginia Area

• Marketing Automation Consultant

  • Feb 2018 - Present



Royall & Company

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director – Advancement Marketing Technologies

  • Oct 2016 - Feb 2018

  Challenged with growing an underperforming line of business. Achieved >2X growth in 9 months via a change management strategy that gained customer buy-in for a disruptive new platform solution. Led project from vendor RFP selection to negotiation and implementation.

• Director of Marketing Product Development

  • Jun 2012 - Oct 2016

  Assembled company’s first marketing product development team of UX designers, analysts and product managers that managed and extended the company’s growing suite of client offerings.Improved the user experience through technology enablement supporting the continuous improvement of client-requested features, products and programs.Established an optimization pattern and system that incorporated newly-generated insights into client campaign execution.Proposed an analysis-driven marketing operations solution overhaul, and pitched business case to Executive leadership, forecasted to improve efficiencies >50%. Show less

• Director of Information Systems

  • Jun 2001 - Jun 2012

  Built and led team of 30+ software developers to create a mass-customizable, multi-channel, student recruitment marketing platform – driving a 15-point response lift and a 6X account value increase with a sustained 98% customer retention.Gained leadership buy-in for $2M budget, and investment in first enterprise data warehouse key to market-wide trend identification and ability to glean actionable insights. Presented as data and marketing systems SME through sales presentations and technical diligence during 2X PE liquidity events. Show less

• Data Analyst

  • Sep 1999 - Jun 2001

  Identified business growth and efficiency opportunities through modeling and analysis of company’s marketing products and the processes used to develop them.Proposed and gained approval to develop a mass-customization platform – leading to the challenge of building it as the Director of Information Services.



CarMax

• United States
• Retail
• 700 & Above Employee

• HRIS Analyst

  • Jan 1998 - Sep 1999



Virginia Department of Health

• Government Administration
• 700 & Above Employee

• HRIS Analyst

  • Jun 1997 - Jan 1998