Experience

American Art Clay Company

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Director Of Marketing And Development

  • May 2020 - Present

  Overseeing Advertising Budgets and ROI - Print and DigitalSocial Media Channels, Advertising, and Content CreationManaging Tradeshow Planning, Layout, and MessagingGo To Market Strategy for All New ProductsDirecting Product Development and Testing to Ensure Market ExpectationsResearching and Developing New Business Strategies and MarketsOverseeing E-Commerece, Development, SEO Strategy Responsible for Branding, Catalog Creation, Packaging, and LabelingKnowledge of Safety Regulation and Labeling Practices for ProductsOverseeing G7 Color Accuracy ProcessOverseeing Video and Photography Studio ProductionStrategic Leadership Team MemberContinues Improvement and Gemba ExperienceCreation of Standard Operating Procedures

• Director of Marketing and Advertising

  • Oct 2015 - Present

  Directing all aspects of marketing and advertising including: Leading a team improve our brand through national/regional/digital marketingDirecting content for national advertising Using analytics and KPIs to determine directionEstablishing and maintaining voice of the brand Working with members to create SOPs for all jobs Restructuring marketing file serverDuties also include:Core Team member for continues improvement implementation Creating a National E-conference site to increase our online marketProject manager for website

• Director of Social Media

  • Sep 2012 - Present

  Directing all aspects of social media including: Content creationResponding to analyticsIncreasing traffic to the websiteGathering market feedback Creating SOPs for all social mediaEstablishing social media voiceEstablishing video content

• Project Manager for Website Development

  • Jan 2014 - Sep 2015

  Managed the development of a new ecommerce website that including a complete restructuring including: Gathering/creating product info for 3000+ SKUs Establishing a user generated content area Aiding in SEO improvementCreating freight calculators based on lbs/zones Creating a distribution network for a chain of national distributors to complete order fulfillment Implementing changes based on analytics