Experience

Linkbase

• Business Consulting and Services
• 1 - 100 Employee

• Partner

  • Oct 2022 - Present

  Linkbase Capital as a member of the Linkbase Group, specializing in fundraising for the Web3 startups. Enabling add-on value in business strategy advisory and headhunting service for the Web3 builder. Linkbase Capital as a member of the Linkbase Group, specializing in fundraising for the Web3 startups. Enabling add-on value in business strategy advisory and headhunting service for the Web3 builder.



GoGo Personal Travel Assistant

• Shanghai City, China

• Founder | CEO

  • 2016 - Present

  GoGo, your personal travel assistant. We want to make the process of planning trips and traveling as seamless, intelligent, and hassle-free as it should be. We know that the marriage of tech, artificial intelligence, real humans, and a mobile interface makes trip planning simpler, easier, efficiency, more personalized, and better. GoGo, your personal travel assistant. We want to make the process of planning trips and traveling as seamless, intelligent, and hassle-free as it should be. We know that the marriage of tech, artificial intelligence, real humans, and a mobile interface makes trip planning simpler, easier, efficiency, more personalized, and better.



Citic Travel Shanghai 中信旅游

• Shanghai City, China

• Head of Private Travel (International)

  • 2017 - Present



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • 2022 - 2022



Shanghai Pure Communication

• 中国 上海市

• Vice President

  • 2021 - 2022



BORGRISE 博观瑞思

• China
• Advertising Services
• 1 - 100 Employee

• Freelance Consultant

  • 2017 - 2017

  - Business pitch planning and solution. - Creative and strategy problem solving. - Responsible for solution in new business and creative & strategy team. Including digital and social marketing, creative, strategy, events, TVCs, online video and etc. - Won annual pitch for Bosideng account, as integrated leading agency. Work closely with creative, account and strategy team to develop integrated solutions for the year and season basis. - Won pitch for Restylane account, as digital agency. Developing campaign idea for the year. Show less



BlueFocus

• China
• Advertising Services
• 300 - 400 Employee

• Head of Digital

  • 2016 - 2017

  - Setup and establish digital and social creative for the new division of BlueDigital. - Responsible for overall agency digital and social marketing, creative strategy and operation. Provide strategic thinking and motivate team to breakthrough limits and strive for outstanding results. - Managing and serviced Nike Football account, the 1st ever won Nike business in BlueFocus group. Lead team to work closely with client in developing digital and social marketing plan and creative ideas for the year and season basis in whole China area.- Planned and launched Nike Football digital and social campaign in China which include create online customer journey through social media to Nike.com, help to drive leads/sales base on the online community management and online content management including posters, GIFs, video and website design for cross device.- Won new business category, Michelin Guide is a premium brand in F&B. Launch Michelin Guide Shanghai 1st debut in China, leveraging PR, digital, social and event in the marketing communication plan.Case to mention1)Nike Football - Monday Mania2)Nike Brand Wechat UI + UX - Concept & Execution Show less

• Group Creative Director

  • 2013 - 2016

  - Be the driver and set standards of creative, innovative ideas/executions SH BlueDigital. - Ensure award winning work by leading the delivery of outstanding work. Champion Open culture across the agency and business and be the guardian of Winning ideas.- Responsible for overall agency digital and social marketing, creative strategy and operation. Actively partner with GM and account team leaders to increase revenues, win businesses and ensure effectiveness of the communication process, leading the business from a creative perspective.- Leading team to win pitches for SH offices, provide strategic thinking, critical insight and motivate creative, account, content team in developing winning solutions on clients digital and social annual plan and campaigns.- Meanwhile, also lead the team to co-work with other offices of BlueDigital and other divisions of BlueFocus group on resources effectiveness and global business pitch. These pitches including digital, social, branding, media buy, PR and event etc.- Won Jaguar digital and social account, one of the biggest account in SH office. Work closely with local and regional headquarter in developing client's digital and social marketing plan and creative ideas for the year and campaign basis in whole China area. Jaguar digital and social campaigns has won many recognition and awards.Case to mention1)Jaguar C-X17 - Let The Future Shine2)Jaguar David Beckham - Self-Sponsor Story Show less



Shanghai Art & Design Academy

• Shanghai City, China

• Guest Lecturer | Creative Thinking

  • 2016 - 2016

  - Redesigning course for SADA. - Lecturer for the students in SADA. - Responsible for overall program including teaching material, textbook content, teaching flow, exam system and evaluation process. Inspire students with creative methodology, case studies, industry work-flow and and motivate them to strive for outstanding works with brave minds. - Managing the class students. Guide them to work independently and also as a team. Crafting works for students awards competition. Show less



Phluency

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 2012 - 2016

  - Setup new Phluency Shanghai office. Set goals, aspirations and standards for creativity in the company. - Responsible for SH office creative and operation. Win new business for SH office and support pitches for BJ and GZ office. Serviced client include: Chrysler, Jeep, DongFeng Nissan, etc. - Retain Jeep social daily regular and campaigns ideas on Weibo and WeChat. Create online contents to drive awareness and campaigns to drive leads to test drive. Jeep social accounts has become one of the leading brand in social of auto industry. - Won DongFeng Nissan digital and social account, one of the biggest account in GZ office. Work closely with local client to develop creative ideas for the year and campaign basis for multiple brands of DongFeng Nissan including GT-R, 370z, Teana, Quest, etc. - Build strong relationship with third party suppliers Case to mention 1)Jeep Social - Jeep It Out 2)DF Nissan Imported Car - Racing Camp Show less



Havas Worldwide Digital

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • 2008 - 2012

  - Develop creative ideas & execution for brands including Dulux, Hershey, Nivea For Men, Starbucks, etc. - Responsible for brand's concept of art direction, providing user journey and user experience that inspire the clients and team. - Make ideas happen, ensure the work is greatly executed, including key visual design, photo / video shooting and production, HTML scripting and flash development, etc. Case to mention 1)Nivea For Men 2)Hershey 3)Dulux - Develop creative ideas & execution for brands including Dulux, Hershey, Nivea For Men, Starbucks, etc. - Responsible for brand's concept of art direction, providing user journey and user experience that inspire the clients and team. - Make ideas happen, ensure the work is greatly executed, including key visual design, photo / video shooting and production, HTML scripting and flash development, etc. Case to mention 1)Nivea For Men 2)Hershey 3)Dulux



Energy Source

• China
• Advertising Services
• 1 - 100 Employee

• Creative Designer

  • 2006 - 2008

  - Thinking made visual, organizing ideas and make it visible. Focusing on design concept, sketches, retouching and skill exploring. - Responsible for outstanding content creation including design, flash scripting, video animation and effects, etc. - Thinking made visual, organizing ideas and make it visible. Focusing on design concept, sketches, retouching and skill exploring. - Responsible for outstanding content creation including design, flash scripting, video animation and effects, etc.