Experience

WITHIN

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Media Manager

  • Feb 2021 - 2 years 11 months

  New York City Metropolitan Area Serve as the primary point person for a portfolio of leading enterprise clients, working in lockstep with brands to translate business business goals into actionable, measurable media strategies. Deliver forward-thinking performance insights and solutions on a daily basis, in response to actualized results. Manage agency relationships with preeminent channel partners (Meta, TikTok, Snapchat) to ensure department-wide adoption of new testing opportunities/product offerings.

• Integrated Media Strategist

  • Jul 2019 - Feb 2021

  New York City Metropolitan Area Partnered with Account Managers to implement daily media optimizations, to accomplish and align with client business objectives and measurement frameworks. Created marketing KPI dashboards to deliver weekly cross-channel performance reports to clients. Owned the ad creative delivery process, engaged in bulk ad creation (100+ ads per week) across channels, and summarized top-performing themes/variations each week.



DJBooth

• Editorial and Marketing Intern

  • May 2018 - Oct 2018

  Washington D.C. Metro Area Managed Instagram and YouTube pages for DJBooth, a digital music media company with 2 million unique visitors per month, presenting weekly reports on growth opportunities to VP and a team of 3 editors. Collaborated virtually with the New York office to create a comprehensive upload schedule for maximizing engagement, increasing YouTube subscribers by 16.5% and growing the Instagram following by 11% in the span of 3 months. Wrote opinion pieces on hip-hop music and updated over 300… Show more Managed Instagram and YouTube pages for DJBooth, a digital music media company with 2 million unique visitors per month, presenting weekly reports on growth opportunities to VP and a team of 3 editors. Collaborated virtually with the New York office to create a comprehensive upload schedule for maximizing engagement, increasing YouTube subscribers by 16.5% and growing the Instagram following by 11% in the span of 3 months. Wrote opinion pieces on hip-hop music and updated over 300 website pages to coincide with new publications of original editorial and video content. Show less