Directora de Ventas | División Vehículos Comerciales

• Oct 2022 - Present

Directora de Línea | Rodamientos y Mantenimiento de Motor

• Apr 2018 - Oct 2022

A cargo del manejo integral de la línea Rodamientos, Mantenimiento de Motor y Retenes de la compañía velando por su crecimiento y rentabilidad a través del abastecimiento adecuado, la actualización constante del portafolio, el acompañamiento técnico-comercial al equipo de ventas y el desarrollo de nuevos negocios.Funciones y Logros: Responsable de liderar la unidad de negocio Rodamientos, Mantenimiento de Motor y Retenes velando por su crecimiento en ventas bajo los márgenes de rentabilidad esperados. Detección de necesidades del mercado y oportunidades de negocio. Planificación y ejecución de estrategias de mercadeo para el crecimiento de las marcas a cargo. Generación de estrategias para evacuación de mercancía de lenta rotación. Planeación de la demanda de las líneas a cargo a fin de garantizar la disponibilidad de producto. Actualización del portafolio con inclusión de nuevas referencias. Soporte técnico y acompañamiento al equipo comercial y clientes. Crecimiento del 19% en ventas en el año 2019 frente al 2018 (Total año: >$5.000.000.000) Desarrollo de las líneas de negocio a cargo en el segmento de vehículos comerciales. Regulación de los niveles de inventario reduciendo la venta perdida. Show less

New Products Analyst

• Feb 2016 - Apr 2018

Functions and Achievements- Responsible for developing the new products of the company agreed in the Strategic Marketing and Sales Plan, assuring the profitability margins and quality specifications expected.- Negotiation and selection of national and international suppliers to establish strategic alliances for the development of new products.- Design and execution of the market research of products to be developed.- Development of marketing mix: product, price, promotion and place for the new products.- Launch of the products developed to the commercial team and the market.- Ensure sales budget compliance of the products developed.- Analysis of the results of coding and penetration of new products in the market to design and execute tactical sales plans.- Identification of the customers’ needs to develop new business opportunities.- Management of quality claims and suggestions for improvement in the products developed, ensuring customer satisfaction.- Report to the General Manager the products developed, their profitability and sales share in the company.- Successful development of more than 10 new products with sales contributions of COP $60.000.000 per month.- Decrease of 27% in existing product cost thanks to the development of a new supplier with more competitive prices and better quality specifications. Show less

Sales Analyst

• Feb 2015 - Feb 2016

Functions and Achievements- Responsible for the generation and analysis of the global and detailed sales reports (by country, region, products category, among others) necessary to verify the market trends and the sales budget compliance assigned to the sales team.- Analysis of the sales behavior to develop special activities or offers and define negotiation tools for the sales force.- Assignment of sales prices of products for national and international clients.- Verification of available inventories, order status, invoice information, prices and any information requested by the sales force for commercial management. - Management of the claims and complaint process of the company monitoring each area involved in order to provide excellent customer service.- Efficient management of databases of more than 1.000 customers and 20.000 product references.- Creation of new reports: "Analysis of offers and promotions", "Monitoring of PQRS by area"; and improvement of existing ones: "Daily sales report". Show less

Sales Finance Trainee

• 2013 - 2014

Functions and Achievements - Support in the control of trade marketing investment through the review and approval of associated expenses. - Maintain adequate communication with the sales area in order to provide timely feedback on deviations from the trade spend versus what was planned. - Management of commercial agreements established with customers, according to offers and discounts negotiated to guarantee the monthly investment of trade marketing. Functions and Achievements - Support in the control of trade marketing investment through the review and approval of associated expenses. - Maintain adequate communication with the sales area in order to provide timely feedback on deviations from the trade spend versus what was planned. - Management of commercial agreements established with customers, according to offers and discounts negotiated to guarantee the monthly investment of trade marketing.