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5.0

/5.0
/ Based on 2 ratings
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Chrissy Ronalds

Stephanie is one of the most well rounded brand communications marketing professionals I have had the privilege of working with! Her attention to detail produces excellent results consistently. Steph naturally manages projects with ease and strategically understands the needs of all the integrated channel partners. She is an incredibly collaborative team member who would make an incredible leader based on her ability to listen and learn along with her enthusiasm to share her knowledge with others. Steph always brings a great attitude, new ideas and some fun to every interaction. I personally look forward to the opportunity to cross paths with Steph soon again!

James Featherstone

Stephanie is a very talented marketer who ads tremendous value. She is enthusiastic, thorough, extremely organized and always willing to go above and beyond. Steph is passionate about her work and while she is always professional she makes conversations fun and engaging. She is effective with her approach and ensures it is informed and will achieve objectives. Steph is reliable and I always had the peace of mind knowing that with the projects she led no detail would be overlooked. Steph is willing to take-on new challenges, get of the box with her thinking and put in extra effort to find the best solutions. I am always impressed by Steph’s collaborative approach and her willingness to seek out other perspectives and ideas which enables her to continually grow, develop and create value.

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Experience

    • Canada
    • Printing Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2022 - Present
    • Canada
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2022 - Present
    • India
    • Solar Electric Power Generation
    • 1 - 100 Employee
    • Digital & Integrated Marketing Manager
      • Oct 2014 - Jan 2022

      • Lead stakeholders and agency resources in executing national campaigns across owned and paid channels from brief through production, to in-market management, and post campaign analysis. • Manage the Petro-Points email channel and loyalty member database including contact strategy, segmentation/targeting, A/B testing, content and creative development and optimization. • Leverage customer insights and historical results to develop strategies and plans that drive revenue, foster brand loyalty, and nurture customers at all stages of the customer lifecycle.• Act as a marketing consultant for internal business owners, providing communications expertise, strategy, planning, and mapping of the customer experience across all communications touchpoints.• Translate business owners’ objectives and brand positioning into holistic marketing communications strategies and plans while ensuring all projects are delivered on-time and within budget.

    • Web & Communications Advisor - Global Marketing
      • Oct 2013 - Oct 2014

      • Web Marketing subject matter expert for Petro-Canada Lubricants; acted as the main point of contact between all internal stakeholders and digital agency resources. • Managed the development and launch of the global website that tailored product offerings to 103 countries based on product availability and sales insights, featuring content in six languages. • Identified key performance indicators and leveraged Google Analytics insights to measure effectiveness and ensure an optimal user experience and an enhanced customer journey.• Responsible for ensuring that all internal and external web properties were up-to-date and seamlessly integrated with online and off-line initiatives and product launches.• Developed and executed lead generating and nurturing strategies and tactics to attract and engage sales prospects and increase brand awareness globally.

    • Senior Account Manager
      • Feb 2008 - Oct 2013

      • Developed and managed all aspects of integrated marketing plans for clients, from strategic and thematic development through production and execution to in-market and post-campaign measurement. • Project lead for multiple marketing budgets, media buys, and executed numerous production schedules. • Oversaw the production of over 20 websites including wireframe and architectural development, technical specification, design, content development, SEO, analytics, and content management system training. • Principal player in new business development while managing existing relationships; new business was acquired through the delivery of impactful presentations and in-depth RFP processes.

Education

  • University of Toronto
    eBusiness & eCommerce Management Certificate
  • University of Toronto
    Web Marketing & eCommerce Certificate
  • Saint Mary's University
    Bachelor of Arts - BA

Community

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