Stephanie Virgallito, M.A.
Digital Marketing & Community Engagement Specialist at PBS Western Reserve- Claim this Profile
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Bio
Credentials
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Content Marketing Certification
HubSpotOct, 2020- Sep, 2024 -
Global Collaborative Certificate
X-CultureOct, 2018- Sep, 2024
Experience
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PBS Western Reserve
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United States
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Media Production
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1 - 100 Employee
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Digital Marketing & Community Engagement Specialist
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Apr 2021 - Present
Manage PBS Western Reserve’s Facebook, Twitter, Instagram, LinkedIn, and Google My BusinessDevelop 4-6 monthly digital marketing campaigns that align with business goalsCoordinate the creation of digital content on social media platformsCreate a monthly content calendar for social mediaMonitor ROI, KPIs, and metrics by developing monthly reports for the chief marketing officerStay up-to-date with digital media developments and advertising trends
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Social Media Intern
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Sep 2020 - Mar 2021
Managed the station’s Facebook, Twitter and Instagram pages with little to no supervisionAnalyzed and reported social media presence, engagement and effectiveness on all platforms to rest of marketing team and CEOCreated graphics for social media on Canva, and download assets through PBS SourceIncreased Facebook engagement by 30% and page views by 26% in a 7 day span by posting engaging contentUtilized publishing tools such as Facebook Business Suite, Tweetdeck and Hootsuite
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Youngstown State University
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United States
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Higher Education
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700 & Above Employee
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Graduate Teaching Assistant
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Aug 2020 - May 2021
Maintained web-courses on Blackboard, GRLContent, and GoReact digital instruction platforms Consistently provided feedback on assignments before established deadlines to over 35 students Held weekly office hours to provide tutoring, counseling, or assistance for over 35 students Maintained web-courses on Blackboard, GRLContent, and GoReact digital instruction platforms Consistently provided feedback on assignments before established deadlines to over 35 students Held weekly office hours to provide tutoring, counseling, or assistance for over 35 students
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Partnership Marketing and Promotions Intern
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Jan 2020 - Apr 2020
Created beneficial promotional programs with media partners to strengthen marketing initiatives for Walt Disney World Developed and launched sweepstakes and contests through media partners for Walt Disney World Managed partners with live broadcasts supporting Walt Disney World and Disney Cruise Line initiatives and social media opportunities Hosted events where media partners got familiarized with new products and offerings at Walt Disney World Analyzed Walt Disney World attendance numbers, annual pass holder logistics, and promotion results to determine future marketing strategies Performed industry research on best practices that relate directly to media programs and partnership marketing for Walt Disney World Developed recaps/ analysis of marketing programs including social media monitoring, key metrics, and creative samples Designed and edited presentation materials for executives and senior- level managers Maintained a relationship with Orlando Magic and Orlando City Soccer for in- game promotions for Walt Disney World
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898 Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Intern
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Aug 2019 - Dec 2019
Created the monthly editorial calendar and daily posts including the development of creative assets (videos, creative, gifs) and worked with content management systems (Hootsuite, Sprout Social) to measure analytics and schedule content Reviewed and analyzed posts/campaigns to measure their impact and effectiveness based on established KPIs Reported on weekly analytics of impressions, engagements, and earned media equivalency rate to determine outperforming/underperforming content Worked with the marketing team to help strategize and execute promotional materials, product launches, and social media contests
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Sales Intern
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Dec 2018 - May 2019
Analyzed television ratings, market trends, and demographics using WideOrbit Media Sales and Nielsen data Observed commercial shoots from behind the scenes, suggested new ideas and assisted writing scripts Gained Raising Cane’s, Tim Horton’s, and Core Life Eatery as new clients by creating sales proposals with sales strategies to warrant their success Positively worked with the sales team to identify and target market opportunities Created media kits for prospects which included features and benefits to advertise with WFMJ
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Home Savings Bank
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United States
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Banking
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1 - 100 Employee
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Marketing Intern
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Aug 2018 - Dec 2018
Developed marketing campaigns, print ads, posters, in-branch signage and flyers for 35 branches Coordinated the annual employee appreciation event, client appreciation event and foundation check presentations Developed ideas on how to better engage current customers and attract new customers Developed press releases and articles for the corporate newsletter by conducting research, copywriting, proofreading, and distributing Developed marketing campaigns, print ads, posters, in-branch signage and flyers for 35 branches Coordinated the annual employee appreciation event, client appreciation event and foundation check presentations Developed ideas on how to better engage current customers and attract new customers Developed press releases and articles for the corporate newsletter by conducting research, copywriting, proofreading, and distributing
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Phantom Fireworks
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United States
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Retail
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200 - 300 Employee
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Advertising and Promotions Intern
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Apr 2018 - Aug 2018
Created coupons for newspapers, magazines, flyers and social media based off past coupons that increased sales Ordered outdoor billboards from Lamar and Clear Channel Outdoor based off high traffic areas near store locations, store banners and promotional materials for 75 showrooms nationwide Developed content writing for the company website, social media, and marketing campaigns to engage customers Measured effectiveness of marketing strategies by analyzing sales data Developed promotions and created ideas to better engage fans such as sign creating, team giveaways, social media hashtags and contests for the Youngstown Phantoms
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Education
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2020 - 2021
Youngstown State University
Master of Arts - MA, Professional Communication -
2016 - 2019
Youngstown State University
Bachelor of Science in Business Administration, Marketing Management
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