Director Of Communications

• Mar 2021 - Present

• Organic social content creation, copywriting, scheduling for Facebook, Instagram, Twitter, and LinkedIn• Establish KPIs, benchmarks, and monitor monthly social, email, and web analytics• In 2021, grew TBHF's social media following by 105.3% year over year• Create, produce, and launch new original content series and programming including: TBHF News Roundup, Legendary Causes, Teen Titans, and Founder Fridays • Responsible for all email marketing, including design, copywriting, and scheduling• Write the quarterly newsletter, as well as monthly editorial articles and interviews for website• In 2021, increased newsletter open rate 17.3% year over year• Manage back-end of website, publish content, and design webpages• Assist with event planning and production• Assist with member retention and outreach; played vital role in launching and marketing new membership / giving tier for alumni association

Social Media Associate Manager - Facebook

• Aug 2020 - Mar 2021

• Designed and executed social media strategy for Facebook business page across 35,000 fans• Designed and executed social media strategy for private member community group across 10,000 fans• Increased growth of community by more than 100% (from 5,000 to 10,000 members) in 6 months• Determined scheduling and cadence for content, supporting brand initiatives and launches• Worked with creative and education teams to strategize and develop engaging content• Managed the launch of brand’s loyalty program and organically grew to 4,000 members in 6 months• Weekly and monthly analytics reporting; created custom automated templates and reporting to help determine KPIs and benchmarks

Director of Retail & Curation, New York

• Jan 2020 - Apr 2020

• Oversaw day-to-day operations of flagship showroom including inventory and front of house appearance• Conducted 1:1 VIP styling sessions, advising on product knowledge and fit• Managed a team of three full time stylists and employee retail schedule• Responsible for achieving monthly store sales goals and managing operations budget• Ideated and executed consistent calendar of in-store programming and initiatives including private dinners, concerts, workshops, parties, educational seminars, philanthropic fundraisers, pop-ups, and trunk shows• Executed multi-event brand partnership with HerCampus including in-store events and social media

Senior Advertising & Partnerships Associate, THE OUTNET

• Jun 2019 - Dec 2019

• Day-to-day management and reporting of seasonal advertising campaigns and budgets within U.S. market• Determined media partner selection, met with prospective partners, and developed brand relationships• Timely implementation of campaign assets across print, digital, social, and OOH• Creative development, routing, and production for custom ad units and native content• Managed seasonal YouTube campaigns including creative concepts, budgeting, targeting, analytics• Negotiated brand deals and sponsorship including award shows and museum exhibit openings• Event production experience including sourcing venues and vendors, guest lists, securing partners for gift bags, onsite activations, and day-of event execution

Advertising & Partnerships Associate, THE OUTNET

• Jul 2017 - May 2019

Marketing Associate, Conde Nast Women's Collection

• Feb 2017 - Jul 2017

Conde Nast Women's Collection: Glamour, Allure, Brides, Teen Vogue, and SELF.

Integrated Sales Assistant, Allure

• Mar 2016 - Jan 2017

Integrated Sales Assistant at Allure Magazine reporting directly to the three Account Executives handling luxury fashion and prestige beauty accounts.

Marketing Intern

• Sep 2015 - Dec 2015

- Managing a social platform: creating original content, organizing the posting schedule, monitoring activity, and reporting analytic data- Writing effective copy in the the brand's voice- Assisting with event planning and production - Compiling research and reporting on competitive landscape of industry - Managing a social platform: creating original content, organizing the posting schedule, monitoring activity, and reporting analytic data- Writing effective copy in the the brand's voice- Assisting with event planning and production - Compiling research and reporting on competitive landscape of industry

Fabletics Public Relations Intern

• May 2015 - Aug 2015

- Developed skills and proficiency in Console - Worked with brand ambassadors to coordinate events and place orders- Monitored social media activity to track online placements and activity- Assisted in expense tracking for monthly reports - Gained experience with event planning and live event production, assisting the team at the 2015 IDEA World Expo - Developed skills and proficiency in Console - Worked with brand ambassadors to coordinate events and place orders- Monitored social media activity to track online placements and activity- Assisted in expense tracking for monthly reports - Gained experience with event planning and live event production, assisting the team at the 2015 IDEA World Expo

Summer Intern

• May 2014 - Aug 2014

- Conducted research focusing on search engine optimization and social media marketing- Gained exposure to and learned basics of graphic design, HTML, website hosting, new media strategies, and client relations - Conducted research focusing on search engine optimization and social media marketing- Gained exposure to and learned basics of graphic design, HTML, website hosting, new media strategies, and client relations