Senior Strategist

• Jul 2023 - Present

Manages client accounts, develops communications strategies and ensures quality of client deliverables by working with associate and staff strategists and the agency's creative team. Develops and implements communications plans among other duties. Manages client accounts, develops communications strategies and ensures quality of client deliverables by working with associate and staff strategists and the agency's creative team. Develops and implements communications plans among other duties.

Special Projects Marketing Director

• Aug 2022 - May 2023

Co-led media relations efforts, managed social media channels, wrote scripts and served as a contributing writer for the Community newspaper. Wrote and distributed news releases, media advisories, produced weekly donor newsletter and managed Federation website content. Edited grants, senior leader messages, donor messages and participated in donor events and campaigns. Co-led media relations efforts, managed social media channels, wrote scripts and served as a contributing writer for the Community newspaper. Wrote and distributed news releases, media advisories, produced weekly donor newsletter and managed Federation website content. Edited grants, senior leader messages, donor messages and participated in donor events and campaigns.

Communication & Membership Director

• Jul 2018 - Aug 2022

Responsible for membership recruitment and retention. Writes and distributes news releases, membership recruitment and retention messages and fundraising appeals. Provides public relations and strategic planning counsel to board of directors and executive director. Edits the Kentucky Nurse newsletter and writes/edits KNA E-News and promotes public service and educational programs offered by the organization. Manages organization's continuing education programs and helps with special event planning and execution. Show less

Contract Consultant Kentucky Nurses Association

• Feb 2018 - Jun 2018

Wrote and distributed news releases, membership recruitment and retention messages and fundraising appeals. Provided public relations and strategic planning counsel to board of directors and executive director. Edited the Kentucky Nurse newsletter and promoted public service programs and educational programs offered by the organization.

Public Relations/Marketing Consultant/Writer/Editor

• Oct 2017 - Feb 2018

Public Relations Manager

• Feb 2017 - Aug 2017

Responsible for production of the Authority’s publications - created and developed story budgets, researched, wrote and edited articles and provided back up graphic design services. Served as back-up media spokesperson. Provided supervision for part-time volunteer coordinators and managed the Authority’s seven-day-a-week volunteer Airport Ambassador Program which staffs the Information Booth at Louisville International Airport. Assisted with special event planning and led volunteer recruitment and recognition efforts. Show less

Corporate Communications Manager

• Feb 2015 - Oct 2016

Edited and wrote for external publications and created three internal quarterly newsletters. Managed all contact with media and oversaw advertising placement and sponsorships. Wrote and edited messages and presentations on behalf of the chief executive officer and other senior staff members. Led company’s corporate giving initiatives. Served as staff photographer and managed photo library. Managed and maintained company website and social media presence. Served as primary writer for legislative / political action committee messages. •Increased traffic by more than 50 percent on internal Facebook page. •Received “Over the Top” Award for leadership on Man Overboard Video production. •Met or exceeded corporate giving fundraising goals for Metro United Way and Fund for the Arts campaigns. Show less

Manager of Communications, Director of Communications, Sr. Manager Public Relations, PR Mgr

• Sep 1998 - Feb 2015

Led all media relations efforts; established relationships with health care and business reporters; served as media spokesperson; distributed news releases and pitched stories. Edited and wrote all internal / external publications including quarterly donor newsletters, donor appeals and weekly newsletter. Responsible for video production, speech writing, scripting, photography and writing and distributing all press releases, public service announcements and media advisories. Maintained the social media presence and oversaw all content placement. Consulted on all print, television, radio, newspaper and yellow pages advertising (except classified advertising). Supervised graphic design and communications coordinator. •Secured record number of earned media hits. •Wrote donor appeals that garnered at least a 4:1 return on investment. •Managed rebranding efforts and increased number of “self / family / friend referrals” by more than 15 percent. •Received 4.86 on a five point scale blind internal customer satisfaction survey. Show less

Adjunct Faculty

• Aug 2003 - Jan 2008

Taught Business Writing, Public Relations and Technical Writing Taught Business Writing, Public Relations and Technical Writing

Marketing Coordinator

• Jun 1994 - Aug 1998

Community Education Coordinator

• 1992 - 1994

Marketing Assistant

• 1991 - 1992