Product Marketing & Design Specialist

• Oct 2022 - Present

Senior Marketing & Design Specialist

• Oct 2021 - Oct 2022

Marketing & Design Specialist

• Jan 2020 - Oct 2021

Field Technician

• Oct 2019 - Nov 2019

Seasonal position (October & November 2019) Seasonal position (October & November 2019)

Graphic Design, Marketing & Communications Coordinator

• Sep 2018 - Sep 2019

Managing the creative and production process of print materials and digital media; graphic design, branding, and coordinating communication strategies for 70+ medical clinic locations and corporate head office. Experience creating promotional items (brochures, posters, flyers, postcards), wall decals, billboards, indoor and outdoor signage, and other marketing. Prepared concepts, pitch decks and mock- ups. Designed materials for ancillary partners. Liaison with printers, preparing artwork for print, and proofing. Coordinating the resolution of complaints as part of the customer service department. Developing marketing plans and strategic projects as part of the marketing team from conception through completion and subsequent analysis. Show less

Graphic Designer

• Sep 2018 - Sep 2019

Developing content for targeted digital media campaigns broadcasting across a network of screens found in medical and dental clinics in six Canadian provinces. Designing print materials for sales representatives. Developing content for targeted digital media campaigns broadcasting across a network of screens found in medical and dental clinics in six Canadian provinces. Designing print materials for sales representatives.

Marketing Coordinator

• May 2017 - Apr 2018

Created print and digital promotional materials, managed website, newsletters, and all social media, and worked alongside the Marketing Manager to strategize and implement marketing plans for over 50 titles a year. Materials Design - Design of marketing materials and ephemera, including event invitations, posters, promotional bookmarks and postcards, business cards - Trade show materials including accordion catalogues, price displays, vinyl banners, coupons - Advertisements, print and digital - Sales materials, including international territory-specific sales kits (Canada, US, UK, Australia), catalogues, and cover spreads for Advance Reading Copies Social Media - Social media management (Facebook, Twitter, Instagram, Goodreads) - Fluent in Hootsuite - Influencer outreach, research on best practices for businesses - Advertising — set-up, design, implementation, monitoring, analysis, split-testing - Running giveaways, prize pack contests, and promotional campaigns for over 50 titles a year Website Management - Promotional sales, themed sales - Graphic design - Blogging: content creation and curation - Events listings - Sales and fulfillment, with a passion for adding a personal touch to online orders Newsletter management; email graphics creation; segmented list management; fluent in MailChimp Liaison with some digital marketing partnerships; management of digital paid placement promotional materials Awards submissions Show less

Sales and Promotions Coordinator

• Sep 2014 - Apr 2017

Managed inventory, in-house sales and fulfillment, social media, operations, author publicity, graphic design, newsletters, proofreading, and submissions gatekeeping. Sales - Responsible for invoicing and banking, accounts receivable, customer accounts management, customer service - Sales reporting, bookkeeping, and records - Working regularly in Excel and Sage 50 Accounting - In-house inventory control, liaison with distribution, processing, fulfillment of orders Administrative/Miscellaneous - Management of all office shipping and receiving - Management of book reviews lists and mailings - Management of book awards, including submissions Editorial - Acting acquisitions editor: organization, record keeping, manuscript reading and preliminary assessment, editorial correspondence - Proofreading - Copy editing Production - Book cover and interior design (2015) - Catalogue design (February 2016–April 2017) - Print ad design (July 2015–April 2017) - Working regularly with InDesign and Photoshop Marketing and Promotion (July 2015–April 2017) - Social media management (Facebook, Twitter, Pinterest, Instagram, Goodreads) - Print advertising: planning, booking, and artwork design - Budgeting for events, ads, author travel expenses - Grant writing for author promotion tours - Review copy mailings and correspondence (see Administrative/Miscellaneous) - Newsletter management (quarterly, using MailChimp) - Design of posters for book events such as launches and readings - Author publicity: events bookings (launches and book tours), marketing plans, author correspondence Show less

Customer Experience Representative

• Oct 2013 - Aug 2014

- Understanding and facilitating book sales at a retail level - Opening and closing the store as a cashier leader, handling deposits and paperwork - Building customer relationships by recommending products based on needs and preferences - Actively using storytelling and demonstrating products, promotions and programs to the consumer public - Connecting with communities by supporting Indigo events with efficiency and professionalism - Merchandising to help create a visually appealing and stimulating store - Promoting Kobo e-reader sales Show less

Office Clerk

• Sep 2006 - Aug 2014

Part Time - Filing and process control - General office duties - Organizing medical documents, ensuring consistency and clarity - Proofreading - Adhering to patient confidentiality standards of practice Part Time - Filing and process control - General office duties - Organizing medical documents, ensuring consistency and clarity - Proofreading - Adhering to patient confidentiality standards of practice

Beverage Cart Server

• Apr 2013 - Oct 2013

- Providing excellent customer service - Working efficiently under pressure in a fast-paced environment - Responsible for serving golfers in a timely manner, complying with the Alcohol and Gaming Commission of Ontario (AGCO) Smart Serve Program - Exceptional time management, interpersonal, and communication skills - Responsible for tracking multiple orders; experience with the POS system; handling cash - Working knowledge of golf operations and administration - Providing excellent customer service - Working efficiently under pressure in a fast-paced environment - Responsible for serving golfers in a timely manner, complying with the Alcohol and Gaming Commission of Ontario (AGCO) Smart Serve Program - Exceptional time management, interpersonal, and communication skills - Responsible for tracking multiple orders; experience with the POS system; handling cash - Working knowledge of golf operations and administration