Experience

IMAGO SONAS A/S

• Denmark
• Movies and Sound Recording
• 1 - 100 Employee

• Head of Marketing and Ecommerce

  • Jan 2021 - Present

  As the Head of Marketing and E-commerce at IMAGO SONAS, I have played a crucial role in elevating the company to a new level. I have accomplished this by establishing a more formal department and assembling a talented team to work alongside me. Throughout my time, I have undertaken a variety of initiatives to drive growth and success for the company. For instance, I have helped to prepare a CVI, maintain our CRM, and relaunch our websites multiple times, all while optimizing our conversion rates, and taking care of our branding strategy. Another important aspect of my work has been to develop SOPs and establish structure around our many interdisciplinary tasks using the Monday system. This has allowed us to work more efficiently and effectively, ensuring that we meet our objectives and deadlines consistently. Skills: - Leadership - Webshop development - Problem-solving - Marketing strategy development incl. branding strategy - Ecommerce strategy development - Structure - CRM - Events - Project management Show less



Opvækst

• Denmark
• Advertising Services
• 1 - 100 Employee

• Kundechef

  • Nov 2020 - Nov 2020



On Maternity Leave

• Technology, Information and Internet
• 200 - 300 Employee

• Maternity leave

  • Sep 2020 - Oct 2020

  Took the remaining two months of my maternity leave, enjoying time with my 3 year old. Took the remaining two months of my maternity leave, enjoying time with my 3 year old.



Coop.dk

• Denmark
• 1 - 100 Employee

• Senior Marketing Project Manager

  • Sep 2019 - Aug 2020

  -Project management (Coop.dk + Mad.dk) -Process management (Coop.dk) -Campaign management - offline/online(Coop.dk + Mad.dk) -Campaign presentations (Coop.dk + Mad.dk) -Small commercial films (Coop.dk) -Handling of marketing budgets (Coop.dk + Mad.dk) -Dialogue and sparring with the media agency (Coop.dk + Mad.dk) -Responsible for insourcing project: content across platforms, Social Media, SEO, Google Search -Project management (Coop.dk + Mad.dk) -Process management (Coop.dk) -Campaign management - offline/online(Coop.dk + Mad.dk) -Campaign presentations (Coop.dk + Mad.dk) -Small commercial films (Coop.dk) -Handling of marketing budgets (Coop.dk + Mad.dk) -Dialogue and sparring with the media agency (Coop.dk + Mad.dk) -Responsible for insourcing project: content across platforms, Social Media, SEO, Google Search



Faisto

• Herlev

• Media Manager

  • Dec 2017 - Aug 2019

  Oversee and manage the portfolio of our external media providers/channels (e.g. within Radio, TV, Magazines and Google but also sponsorship), and managing our suppliers. Before choosing media provider, I analyze and prioritize on the back of reports and data available, this to achive the best result relatively to our go to market strategy. Before the actual media spend, I make sure we get the best ROAS/ROMI. Oversee and manage the portfolio of our external media providers/channels (e.g. within Radio, TV, Magazines and Google but also sponsorship), and managing our suppliers. Before choosing media provider, I analyze and prioritize on the back of reports and data available, this to achive the best result relatively to our go to market strategy. Before the actual media spend, I make sure we get the best ROAS/ROMI.



TOP-TOY A/S

• Retail
• 100 - 200 Employee

• Nordic Campaign Activator

  • Jul 2014 - Nov 2017

  Managing retail campaigns for BR and ToysRus across all our platforms.Key areas of responsibility:1. Strategic campaign management and planning 2. Market insights3. Campaign evaluation4. Supplier and business partner management

• Web Project Manager

  • May 2013 - Jun 2014

  As Web Project Manager I had the responsibility for the delivery of the solutions within the sphere of digital sales optimisation eg. process mapping and coordination management between internal and external stakeholders.The projects were ranging from the identification of opportunities over mapping of solutions, to the implementation of the solutions.Key areas of responsibility:1. Drive sales optimisation opportunities eg. A/B split testing and assisting with managing our SEM activities.2. Process documentation.3. Project management.4. Project analysis and documentation. Show less



metroXpress

• Newspaper Publishing
• 1 - 100 Employee

• Digital Trainee and Student assistant | E-Commerce

  • Apr 2012 - Jan 2013

  - Specific proposals for a better user expirience on clubmetroxpress.dk - Facebook strategy - Design proposals for a mobile version of clubmetroxpress.dk - Customer Support: GoSave.dk - a Danish deal site Tools: Photoshop, ganttproject.biz/, Indesign, Facebook, - Specific proposals for a better user expirience on clubmetroxpress.dk - Facebook strategy - Design proposals for a mobile version of clubmetroxpress.dk - Customer Support: GoSave.dk - a Danish deal site Tools: Photoshop, ganttproject.biz/, Indesign, Facebook,



Brandhouse

• Denmark
• Advertising Services
• 1 - 100 Employee

• Student assistant | Brandhouse Digital A/S

  • Aug 2011 - Apr 2012

  Digital platform optimization: - Facebook Customer handling: Eg: Sportmaster - a Danish retail store Web Analyzes: - Google Analytics - Market insights - Update of sites through various CMS - Monthly Reports of newsletters Tools: Photoshop, Mailchimp, Powerpoint Digital platform optimization: - Facebook Customer handling: Eg: Sportmaster - a Danish retail store Web Analyzes: - Google Analytics - Market insights - Update of sites through various CMS - Monthly Reports of newsletters Tools: Photoshop, Mailchimp, Powerpoint



TOP-TOY A/S

• Retail
• 100 - 200 Employee

• Student assistant | E-commerce

  • Oct 2010 - Jul 2011

  - Club BR developing - Web analytics (Google Analytics) - Web content management - updates etc. - Project management - Administrator of Sylvanian Families children's club - Club BR developing - Web analytics (Google Analytics) - Web content management - updates etc. - Project management - Administrator of Sylvanian Families children's club



Bessermachen Designstudio

• Denmark
• Design Services
• 1 - 100 Employee

• Digital trainee

  • Feb 2011 - Apr 2011



Aller Media Denmark

• Denmark
• Media Production
• 300 - 400 Employee

• Project assistant // AllerMobile

  • Apr 2008 - Apr 2010

  Key responsibilities:- Mobile services- Business development- shop.dk: analysis of their newsletters- 1266.dk: responsible for updating the website: 1266.dkKey working areas:- Site manager at Aller Press new mobile universe 1266.dk launched on 1 April 2009.- Budget Responsible for SMS revenue in Aller Mobile- Project management in connection with implementation of SMS services in Allers brands where it had relevance, including print, web sites, newsletters, mobile sites, magazine supplements, crosswords, etc..- Implementation of legal obligation texts in all Brands, including print, website, newsletters, mobile sites, magazine supplements, crosswords, etc..- Activity and commission reporting to the individual Digital editors- Knowledge sharing of "best practice" of Aller Press mobile business- Daily contact with Aller Mobiles suppliers- Daily trouble-shooter for the Digital Editors- Organised mobile academies to Allers digital editors and assistants. - Incorporating quiz & subscription services.- Hired different speakers to talk about the best cases in the world and to inspirering new ways of during mobile business. Show less

• Sitemanager | Shoppingguiden.dk

  • Jul 2007 - Mar 2008

  Working areas:- Approved products / images / manufactures- Created, written and sent out newsletters.- Pulled competition winners- Found new premiums through dealers- Helped possible new distributors started- Updated prices manually with price files (CSV, SQL)- Contacted new distributors- Planned new version of shoppingguiden.dk- Created manually products on the website for new / existing dealers- Made product lists swiped / DanDomain- SEM optimization



Sourcing-link

• Copenhagen Area, Capital Region, Denmark

• Student assistant

  • 2009 - 2009

  Launching a new company website in Wordpress Launching a new company website in Wordpress



Cimco Integration

• Virum and Lyngby

• Piccoline

  • 2001 - 2006