Stephanie Mack

Owner at Boutique ROI
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Contact Information
us****@****om
(386) 825-5501
Location
Saint Mary, Antigua, Antigua and Barbuda, AG

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5.0

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Andy Thesen

Stephanie has worked for Hermitage Bay for more years now than I can remember. She was with us at the beginning of our strategy to connect electronically to all our partners and has been the driving force behind this project. She is extremely knowledgeable about all things to do with hotel connectivity, meta connections and revenue management. She also works for us on sales and marketing and has great relationships with all the highly varied channels that book with us. She is very loyal and trustworthy and has a great attention to detail. She is hard working and highly motivated to do her best. I would recommend her highly to anyone.

Robert Christopher Sasaki

I’ve worked with Stephanie since 2014, and in that time, I've witnessed her expertly balance revenue strategy and sales excellence. She assesses situations from an analytical lens, but perhaps her greatest asset, is her ability to build relationships and collaborate openly with a goal of creating mutual value. Most impressive, however, is her innate desire and passion to continue to grow professionally and personally. Stephanie was an easy choice for Classic Vacations’ 2019 Sales Advocate of the Year Award, and while the award was designed to recognize sales efforts, it doesn’t come close to encompassing the total impact she’s provided for Classic Vacations and Hermitage Bay.

Stephen Brokaw

I knew Mrs. Mack when she was earning her degree here at UWL. She stood out as being both ambitious and determined. She has a strong ability to make connections among new information points, and to evaluate the worth of new information for action. She has remarkable personal skills in terms of working with others, and putting them at ease. All in all, an enjoyable and inspiring student.

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Credentials

  • Master Certificate in Hospitality Management: Focus on Hospitality Marketing and Hotel Revenue Managemen
    eCornell
    Nov, 2015
    - Nov, 2024
  • Green Globe Accredited Auditor
    Green Globe Certification
    Oct, 2020
    - Nov, 2024

Experience

    • Antigua and Barbuda
    • Hospitality
    • 1 - 100 Employee
    • Owner
      • Apr 2015 - Present

      Boutique ROI is a boutique hotel consulting company that offers marketing, revenue management, data analysis and distribution services. We help our clients tell their stories, raise brand awareness, and reach their target markets by honing in on their USPs and creating conversion-driven content. As well, we work to grow revenue behind the scenes by analyzing data to guide their strategies and implementing revenue-maximizing SOPs. Sample Achievements • Reduced commission costs by 10% by renegotiating partner contracts • Grew conversion rates by +30% YOY with optimized content and quotes • Grew month on month revenue for 9 months in a row by as much as 94% YOY • Consistently achieved 10% engagement on unpaid social media posts • Grew US travel agent revenue, 9 years in a row, by as much as 32% YOY • Earned 2018 Sales Advocate of the Year award from the hotel's top global account • Grew account revenue by 217K USD YOY in my first year as Sales Manager (2012) • Grew room revenue by 800K USD YOY through rate analysis and optimization (2015) • Grew room revenue consistently for 8 years by as much as 17% YOY Show less

    • Antigua and Barbuda
    • Hospitality
    • 1 - 100 Employee
    • Sales & Revenue Manager
      • Oct 2011 - Present

      Responsible for global contracting, US sales accounts, and Revenue Management. Primary responsibilities include: (I am still working with this hotel, now as a client boutique ROI): • Managing US Sales Partner accounts worth 2.5M+ USD annually • Preparing and delivering engaging sales collateral and presentations • Providing sales support to partners, reservations teams, and customers • Building partnerships to grow mutual revenue and gain industry insights • Maximizing room revenue through strategic rate, inventory, and distribution management Show less

  • Self-employed
    • Antigua and Barbuda
    • Marketing Consultant
      • Feb 2006 - Oct 2011

      Provided marketing services for various clients in Antigua including a health club, fixed base operator (FBO), restaurants and several boutique hotels. Provided marketing services for various clients in Antigua including a health club, fixed base operator (FBO), restaurants and several boutique hotels.

Education

  • University of Wisconsin-La Crosse
    BS, International Business & Marketing
    2001 - 2005
  • Cornell University School of Hotel Administration
    Hospitality Administration/Management
    2014 - 2015
  • Copenhagen Business School
    International Marketing
    2005 - 2005

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