Marketing Coordinator

• Jul 2022 - Present

Digital Marketing Specialist

• May 2021 - Jul 2022

- Coordinates the strategy, execution and implementation for all WH/WHF/WHMG digital communication. - Manages and monitors SEO for the Wilson Health enterprise - Collaborates with Director of Marketing-Communications and team to manage online reputation for the Wilson Health enterprise - Collaborates with the Marketing-Communications, Foundation, and Wilson Health Medical Group teams to conceptualize and develop integrated communications/marketing plans to utilize digital and social media channels, and to create online/digital copy (including, but not limited to, websites, blog posts, tweets, status updates, pins, photos, and videos) for various promotional and marketing efforts. - Creates schedules, establishes goals and sets timelines for digital and online communication/marketing efforts - Writes and edits WH/WHF/WHMG online content, including copy for webpages, social media content, newsletters and bulk communication (email, email marketing, etc.) - Serves as lead administrator for WH internet and intranet platforms; maintains and manages sub-sites for WHF and WHMG - Research, write, edit, and proof read both print and web-based/social media communications deliverables designed to meet the various needs of both WH/WHF/WHMG internal and external audiences: key administrator for the Wilson Health Intranet platform, Perform market research, Ad-hoc and special communications projects as requested by leadership, Reports, meeting minutes and other administrative duties, Other marketing communications tasks as assigned.

Marketing Intern

• Apr 2020 - Aug 2020

• Monitored dealer websites by performing site audits to ensure their content aligns with the company vision; Created a new system of organizing content for dealers and Midmark employees to reference • Created and wrote content that follows the new company brand using brochures, PowerPoints, and provided templates • Performed competitor research, including pricing comparison, to see how our products compare by referencing competitor brochures, websites, white papers, blogs, etc. and recording findings in an organized Microsoft Excel worksheet

Social Media Manager

• Apr 2020 - Aug 2020

• Managed all social media accounts including Instagram, Facebook, and YouTube by inviting followers/friends to “like” our page • Posted bi-weekly events, COVID 19 updates, and communicated with other local organizations to advertise our events. Some of these events were time sensitive, therefore an organized system must be formed to post within the specified time period • Managed all social media accounts including Instagram, Facebook, and YouTube by inviting followers/friends to “like” our page • Posted bi-weekly events, COVID 19 updates, and communicated with other local organizations to advertise our events. Some of these events were time sensitive, therefore an organized system must be formed to post within the specified time period

Digital Marketing and Design Co-Op

• Jan 2020 - Apr 2020

• Governed Crown.com through Google Analytics and Google Tag Manager and performing A/B testing on specific pages that experienced a low amount of activity; This activity was detected by heatmaps using HotJar • Researched competitors on competing products/involvement in the app space by creating an organized Excel spreadsheet • Assisted in the development of a parts ecommerce platform; including researching competitor SEO strategies utilizing SEMrush and ScreamingFrog • Governed Crown.com through Google Analytics and Google Tag Manager and performing A/B testing on specific pages that experienced a low amount of activity; This activity was detected by heatmaps using HotJar • Researched competitors on competing products/involvement in the app space by creating an organized Excel spreadsheet • Assisted in the development of a parts ecommerce platform; including researching competitor SEO strategies utilizing SEMrush and ScreamingFrog

App Launch Specialist

• Aug 2019 - Dec 2019

• Collaborated with a client who is launching an app, which began with an analysis of the target audience and persona development including app usage data-driven insights driving recommendations for an optimized user experience and app improvements. • Worked with a team of 5 that developed recommendations to promote the app to reach the client’s goal of 5000 downloads in 1 year. Promotions included strategies for social media paid advertising and organic; email strategy; content marketing; app stores; SEO and more.