Experience

Faktory, Inc.

• United States
• Musicians

• Associate Media Director

  • Aug 2021 - Present

  Reports to the VP of Integrated Media as an agency-side Associate Media Director dedicated to one of Colorado’s largest healthcare networks. Focus on servicing clients in the planning, creation, execution, and monitoring of paid media plans (offline and online) to drive brand awareness, meet business objectives, and secure a superior investment. Campaigns include broadcast tv/radio, OOH, print and sponsorships. Reports to the VP of Integrated Media as an agency-side Associate Media Director dedicated to one of Colorado’s largest healthcare networks. Focus on servicing clients in the planning, creation, execution, and monitoring of paid media plans (offline and online) to drive brand awareness, meet business objectives, and secure a superior investment. Campaigns include broadcast tv/radio, OOH, print and sponsorships.


Franklin D. Azar & Associates, P.C.
• United States
• Law Practice
• 1 - 100 Employee
• Media Supervisor

  • Mar 2021 - Aug 2021


Martin Retail Group

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Mar 2013 - May 2020

  Reported to the West Region Buick/GMC Regional Director, while serving as Account Supervisor for 11 automotive local marketing associations (LMAs) under the premium Buick, GMC and Cadillac brands. Acted as the primary day-to-day client liaison on marketing communications in order to build strong client/agency relationships. Managed total billing of $4.5 million annually. Key highlights include: • Collaborated with General Motors sales and marketing leadership to develop strategies, media plans and advertising campaigns for clients, while supporting and integrating National creative. Campaign types include TV, radio, print, digital display, digital video, online radio, social, search and local activations. • Identified key competitive insights, whiles growing clients’ sales and market share. Understood category/brand and market positioning via General Motors retail sales reporting, POLK, Nielsen Scarborough and Comscore data. • Communicated regularly with accounting department to maintain accurate project estimates, billing and budget information. • Worked closely with agency partners, internal media buyers/planners, agency broadcast/print/production teams via an internal project management system. Managed an average annual production budget of $50K. Reviewed and approved copy, design, and production art, and coordinated client approval of same. • Created client-facing presentations, lead collaborative sessions and meetings to establish go-to-market plans, strategies, and objectives. Provided constant and consistent communication to clients regarding project approvals/feedback/revisions, POVs, campaign performance and post-buy reporting, and financial updates. • Oversaw and guided two Assistant Account Executives on all introductory aspects of agency processes, workflow, and reporting. Experienced in planning, assigning, and directing work; giving feedback and input regarding performance; and addressing complaints and resolving problems. Show less



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Media Buyer

  • Jan 2010 - Mar 2013

  Negotiate, estimate and implement upwards of 150 television and radio schedules in six national markets each year. Experience buying for clients such as Chrysler, BMW, Six Flags Amusement Parks, IHOP, Kohls, and Johnson & Johnson. • Develop on-air promotions and secure added value with television and radio stations resulting in superior media value for clients. • Facilitate efficient planning of markets by providing cost per point projections and market conditions to client services team and media planners. • Train Assistant Buyers in all introductory aspects of media buying. Show less



Fox Stations Sales Inc

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sales Assistant

  • Aug 2008 - Jan 2010

  Assist Fox Stations Sales account executives and managers in all aspects of daily business for nationally owned and operated Fox TV stations. • Maintain existing client relationships through stewardship of accounts and overseeing pre-emptions and make-goods. • Input and maintain approximately 50 advertising campaigns each fiscal quarter in 13 national markets. • Work closely with Fox Television stations in putting together make-good packages, resolving buyer discrepancies and ensuring satisfactory posting of all campaign schedules. Show less