Stephanie Zandecki

Senior SEO Specialist at Giving Assistant
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Tampa Bay Area

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5.0

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Michael Petruniak

I worked closely with Stephanie on implementing SEO best practices and strategies on a number of Valpak's websites; including our lead-generating B2B website and our consumer-facing blog. She generated Lighthouse reports for these websites and we methodically addressed and remedied each pain point. Stephanie pioneered our mobile-first mentality, identified all candidates in our content for rich snippets, and instructed the Design and Development teams on layouts optimal for content consumption and lead generation. Stephanie is incredibly passionate and knowledgable in SEO strategy. I would recommend her for any SEO leadership position.

Fred Steube, MBA

I am writing this recommendation of Stephanie Zandecki in her role as Manager of Digital Optimization & Strategy due to Stephanie’s great spirit, professionalism, knowledge, and contributions as a digital marketer and team member. Stephanie is an amazingly talented digital marketer. She is professionally curious and continuously strives to learn new technologies, business strategies, and ways to help the enterprise’s brands including Valpak, Savings.com, and Savoo. Under her leadership, Stephanie has been responsible for helping tens of thousands of local businesses with vastly improving their Internet visibility by employing search engine optimization (SEO) and content optimization strategies. Some clients have seen a doubling and tripling in their Internet responses. With Savings.com, Stephanie helped grow Valpak’s affiliate organic search traffic by over 70% in 2017, . Stephanie also leads Valpak’s business to business (B2B) SEO efforts to drive lead generation for Valpak (small to medium businesses looking to use advertising to grow their business). Leads delivered grew 200%+ over the last 3 years via organic search, and Stephanie was primarily responsible for formulating and executing the strategies to grow this part of the business. Stephanie is a self-starter and considered a go-to person at Valpak. As a senior leader, I knew that once I gave Stephanie a project to manage or problem to solve, it would be taken care of. She is a highly collaborative leader working across every division and department across the organization. She is extremely reliable and always manages projects on time and on budget. One last point is that Stephanie is a pleasure to work with. Stephanie is highly regarded and respected by her coworkers. She has a friendly personality, and is a joy to work with. Stephanie is an amazing team member, and I have enjoyed working with her.

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Credentials

  • BrightEdge Certified Professional
    BrightEdge
    Apr, 2014
    - Nov, 2024
  • Digital Analytics Fundamentals
    Google Analytics Academy
    Oct, 2013
    - Nov, 2024

Experience

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Senior SEO Specialist
      • Jul 2020 - Present

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Manager of Digital Optimization & Strategy
      • Jun 2016 - Jul 2020

    • SEO Specialist
      • Mar 2014 - Jun 2016

      • Offered Subject matter expertise regarding SEO best practices for on and off-page marketing• Provided optimization strategy for page construction, site architecture & content• Investigated and executed content marketing, internal and external linking strategies• Researched/analyzed data, developed key insights & action plans based on prior SEO results • Responsible for performance improvements: Engagement, lead generation & conversions• Completed extensive keyword research and managed keyword reporting for internal teams Show less

    • Digital SEO Coordinator
      • Apr 2012 - Mar 2014

      • Created keyword rich content for Valpak.com based on SEO research and analysis• Consulted with franchises for implementation of Digital Products with streamlined process• Managed daily metric reporting to coordinate strategies for team workflow and deadlines

    • United States
    • Financial Services
    • 700 & Above Employee
    • Auto Claims Adjuster
      • Sep 2011 - Mar 2012

      • Investigated claim details to determine the most accurate liability judgment • Processed 100+ claims monthly by analyzing information retrieved from both parties • Coordinated each phase of the claim process with internal and external clients • Investigated claim details to determine the most accurate liability judgment • Processed 100+ claims monthly by analyzing information retrieved from both parties • Coordinated each phase of the claim process with internal and external clients

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Student Finance Advisor
      • Nov 2009 - May 2011

      • Customized Title IV presentations based on clientele and funding regulations • Exceeded goals for processing files while adhering to regulations and deadlines • Developed Nursing Program process to assist students with Title IV Funding • Customized Title IV presentations based on clientele and funding regulations • Exceeded goals for processing files while adhering to regulations and deadlines • Developed Nursing Program process to assist students with Title IV Funding

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Sales Representative
      • Jan 2009 - Sep 2009

      • Maintained and expanded 300+ accounts for the Las Vegas Convenience Market • Analyzed client based data to create and present recommendations for growth • Facilitated national and local trade show conventions in the Las Vegas Market • Maintained and expanded 300+ accounts for the Las Vegas Convenience Market • Analyzed client based data to create and present recommendations for growth • Facilitated national and local trade show conventions in the Las Vegas Market

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Event Planning Assistant
      • May 2007 - Dec 2008

      • Assisted in the planning and coordination of weddings/major events • Created platforms for future events based on historical analysis • Networked with clientele to build relationships and drive revenue • Assisted in the planning and coordination of weddings/major events • Created platforms for future events based on historical analysis • Networked with clientele to build relationships and drive revenue

    • Personal Care Product Manufacturing
    • 200 - 300 Employee
    • Cosmetic Specialist
      • Sep 2006 - Mar 2007

      • Assisted clients with determining invaluable products for increased sales • Planned and coordinated monthly marketing events • Organized daily workshops to provide product knowledge and usage • Assisted clients with determining invaluable products for increased sales • Planned and coordinated monthly marketing events • Organized daily workshops to provide product knowledge and usage

Education

  • University of Central Florida - College of Business Administration
    Bachelor’s Degree, Marketing
    2006 - 2008

Community

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