Sr. Field Sales Manager

• Nov 2021 - Present

Director Of Sales And Business Development

• Jan 2021 - Nov 2021

de Castellane Creative is a Boutique Next-generation Creative Consultancy & Marketing Agency with a global reach. Our philosophy is creating purpose, bridging gaps, and creating a long-lasting positive impact in the world. Therefore, each client is purposefully selected not just because of success and potential in their field, but also for their desire to create positive change. Our selective roster and small clientele ensure that every client gets a personalized… Show more de Castellane Creative is a Boutique Next-generation Creative Consultancy & Marketing Agency with a global reach. Our philosophy is creating purpose, bridging gaps, and creating a long-lasting positive impact in the world. Therefore, each client is purposefully selected not just because of success and potential in their field, but also for their desire to create positive change. Our selective roster and small clientele ensure that every client gets a personalized experience. Our company prides itself on delivering dynamic results specifically tailored to our clients. We believe that everyone has a story, and we are the storytellers that can make the world listen. Each client is purposefully selected because of their success, potential in their field, and desire to make a positive difference. Our services: -Content Creation -Event Planning -Traditional Public Relations -Social Media Management -Influencer Management -Brand Strategy -Crisis Management -Communication & Press Releases -Marketing & Advertising -Product Placement & Endorsements -Philanthropic communications and Strategy -Talent Representation Show less de Castellane Creative is a Boutique Next-generation Creative Consultancy & Marketing Agency with a global reach. Our philosophy is creating purpose, bridging gaps, and creating a long-lasting positive impact in the world. Therefore, each client is purposefully selected not just because of success and potential in their field, but also for their desire to create positive change. Our selective roster and small clientele ensure that every client gets a personalized… Show more de Castellane Creative is a Boutique Next-generation Creative Consultancy & Marketing Agency with a global reach. Our philosophy is creating purpose, bridging gaps, and creating a long-lasting positive impact in the world. Therefore, each client is purposefully selected not just because of success and potential in their field, but also for their desire to create positive change. Our selective roster and small clientele ensure that every client gets a personalized experience. Our company prides itself on delivering dynamic results specifically tailored to our clients. We believe that everyone has a story, and we are the storytellers that can make the world listen. Each client is purposefully selected because of their success, potential in their field, and desire to make a positive difference. Our services: -Content Creation -Event Planning -Traditional Public Relations -Social Media Management -Influencer Management -Brand Strategy -Crisis Management -Communication & Press Releases -Marketing & Advertising -Product Placement & Endorsements -Philanthropic communications and Strategy -Talent Representation Show less

Regional Sales Manager

• Feb 2017 - Sep 2020

Led team of 9 direct reports to improve customer experience and corresponding sales throughout SoCal, NV, AZ, CO, NM, SD, WY, UT. Built marketing initiatives for product launches. Leveraged low staff vacancy rates to ensure highly trained and motivated employees. Trained and developed top level sales managers. KEY COMPETENCIES: SALES GROWTH, COACHING, BUSINESS ACUMEN, TEAM BUILDING, DATA ANALYSIS Exceeded product and service growth averages – 2017 $34.6M (+15.5%), 2018 $38.7M (+14.4%)… Show more Led team of 9 direct reports to improve customer experience and corresponding sales throughout SoCal, NV, AZ, CO, NM, SD, WY, UT. Built marketing initiatives for product launches. Leveraged low staff vacancy rates to ensure highly trained and motivated employees. Trained and developed top level sales managers. KEY COMPETENCIES: SALES GROWTH, COACHING, BUSINESS ACUMEN, TEAM BUILDING, DATA ANALYSIS Exceeded product and service growth averages – 2017 $34.6M (+15.5%), 2018 $38.7M (+14.4%), 2019 $41.6M (+6.3%) ● Trained 9 direct and 4 indirect reports on executive efficiency and building client rapport ● Attended all training with employees, visited stores weekly, and initiated business strategy meetings ● Analyzed weekly data, gave recognition where due, and created further coaching opportunities KEY COMPETENCIES: PROBLEM SOLVING, SOP CREATION, RECRUITING, TEAM DEVELOPMENT, STRATEGIC THINKING Achieved 2019 Top Service Growth Provider status with +4% increase ● Implemented standardized recruiting and hiring protocols within region ● Facilitated training and seminars with local esthetician schools to maximize brand awareness ● Spearheaded employee satisfaction by reporting weekly performance and recognizing top performers KEY COMPETENCIES: INNOVATION, STRATEGIC DIRECTION, BUILDING PARTNERSHIPS, DRIVING RESULTS, COLLABORATION Outperformed 5% US Service Provider staff vacancy rate with only 4.1% unfilled positions ● Created innovative program, Beauty School Drop-In (BDSI), to attract applicants ● Formalized process, expectations, training grid, and field mentoring ● Presented and negotiated BSDI process with retail stores to gain new partnerships

Senior Retail Account Manager

• May 2010 - Jan 2017

First person to be promoted to Sr. Retail Account Manager in company history. Increased responsibilities by leading Brow Bar locations in Austin/San Antonio/McAllen/Louisiana/Mississippi. Hired and trained Aestheticians and manage service business of facial waxing and lash tabbing. Implemented new performance reviews and disciplinary action protocols. Drove product launch business by providing Event Execution. Planned and executed regional training and managed high-level conflict issues. KEY… Show more First person to be promoted to Sr. Retail Account Manager in company history. Increased responsibilities by leading Brow Bar locations in Austin/San Antonio/McAllen/Louisiana/Mississippi. Hired and trained Aestheticians and manage service business of facial waxing and lash tabbing. Implemented new performance reviews and disciplinary action protocols. Drove product launch business by providing Event Execution. Planned and executed regional training and managed high-level conflict issues. KEY COMPETENCIES: BUSINESS ACUMEN, EXCEEDING GOALS, REVENUE BUILDING, INCENTIVES, TRAINING, MENTORING Increased Sephora retail business by 85% over 4 years to capture #1 brand ranking within territory ● Recruited, trained, developed strong sales team to include retailer and freelance based sales field ● Developed quarterly event growth initiatives winning top brand partner in 2015 and 2016 ● Steered all new Retail Account Manager training for retail growth and execution KEY COMPETENCIES: BRAND STRATEGIES, INITIATIVE, NEEDS ASSESSMENT, PEOPLE DEVELOPMENT, PARTNERSHIPS Generated 45% increase in department store business in 4 years gaining large Texas market share ● Assessed needs to define recruiting, hiring, and training for 13 direct reports, aestheticians, and cosmetologists ● Initiated growth strategies through quarterly events, securing top P&L location from 2014 - 2017 ● Collaborated with staff and partners to plan retailer needs and brand execution KEY COMPETENCIES: STAFF RETENTION, CORPORATE CULTURE, EMOTIONAL INTELLIGENCE, EFFECTIVE TEAM BUILDING Reduced training costs by decreasing 15% staff turnover expectations with 2014 (10%), 2015 (50%), 2016 & 2017 (0%) ● Perfected recruiting and hiring strategy by partnering with beauty schools to create enthusiasm for company ● Developed growth plan with HR and executed advance training for high potential associates ● Cultivated staff-centric culture of rewarding achievements, providing training, and meeting quarterly to check in

Retail Account Manager

• May 2009 - May 2010

Awarded Retail Manager of the Year. Directed experiences in Central South Texas/Oklahoma: Macys and Sephora accounts. Trained and developed 5 growing markets. KEY COMPETENCIES: BRAND LOYALTY, TRAINING, MENTORING, CUSTOMER EXPERIENCE, RELATIONSHIP BUILDING Capitalized on 5 growing markets to increase business by 25% ● Maintained client contact to ensure strong Sephora relationship to achieve #2 ranking in 2010 ● Steered Sephora initiatives, establishing title amongst peers as Sephora… Show more Awarded Retail Manager of the Year. Directed experiences in Central South Texas/Oklahoma: Macys and Sephora accounts. Trained and developed 5 growing markets. KEY COMPETENCIES: BRAND LOYALTY, TRAINING, MENTORING, CUSTOMER EXPERIENCE, RELATIONSHIP BUILDING Capitalized on 5 growing markets to increase business by 25% ● Maintained client contact to ensure strong Sephora relationship to achieve #2 ranking in 2010 ● Steered Sephora initiatives, establishing title amongst peers as Sephora Expert ● Trained and developed staff in customer experience enhancement, brand loyalty, and sales techniques

Specialist (Assistant Manager)

• Jul 2004 - May 2008

SPECIALIST (ASSISTANT MANAGER) Directed daily client relations. Recruited, hired, and developed internal talent, including new Assistant Managers, and helped mold future positions within market. Managed 26 to 35 direct reports KEY COMPETENCIES: STORE LAUNCHES, TRAINING, TEAM DEVELOPMENT, BRAND AWARENESS Drove 2 new Sephora locations to exceed company goals of $1M annual sales, grew client loyalty to #1 in 2008 ● Ensured all newly hired associates were trained in product knowledge… Show more SPECIALIST (ASSISTANT MANAGER) Directed daily client relations. Recruited, hired, and developed internal talent, including new Assistant Managers, and helped mold future positions within market. Managed 26 to 35 direct reports KEY COMPETENCIES: STORE LAUNCHES, TRAINING, TEAM DEVELOPMENT, BRAND AWARENESS Drove 2 new Sephora locations to exceed company goals of $1M annual sales, grew client loyalty to #1 in 2008 ● Ensured all newly hired associates were trained in product knowledge, customer experience, and sales ● Mentored staff to interact with customers and automatically offer Beauty Insider client loyalty program ● Executed district-wide training for product launches, operations, logistics, and store management KEY COMPETENCIES: EVENT PLANNING, CONVERSIONS, CLIENT NEEDS ASSESSMENT, PROMOTIONS Built skincare business to #1, exceeding company 40% product penetration goal by 15% (55% total) ● Hired licensed aestheticians to cover skincare department and increase legitimacy of knowledge ● Prioritized cross-departmental training, in collaboration with brand partners, to encourage conversions ● Spearheaded regular client-facing event to actualize engagement and produce higher purchases KEY COMPETENCIES: EMPLOYEE QUALITY ASSURANCE, CONFLICT RESOLUTION. EMOTIONAL INTELLIGENCE, PROBLEM SOLVING Stimulated employee loyalty to attain 8% turnover compared to expected 25% ● Qualified all new hires to ensure values matched company people-centric values ● Facilitated daily education program to provide value and motivation ● Aligned staff goals with monthly check-ins to provide coaching on conflict management to senior staff Show less SPECIALIST (ASSISTANT MANAGER) Directed daily client relations. Recruited, hired, and developed internal talent, including new Assistant Managers, and helped mold future positions within market. Managed 26 to 35 direct reports KEY COMPETENCIES: STORE LAUNCHES, TRAINING, TEAM DEVELOPMENT, BRAND AWARENESS Drove 2 new Sephora locations to exceed company goals of $1M annual sales, grew client loyalty to #1 in 2008 ● Ensured all newly hired associates were trained in product knowledge… Show more SPECIALIST (ASSISTANT MANAGER) Directed daily client relations. Recruited, hired, and developed internal talent, including new Assistant Managers, and helped mold future positions within market. Managed 26 to 35 direct reports KEY COMPETENCIES: STORE LAUNCHES, TRAINING, TEAM DEVELOPMENT, BRAND AWARENESS Drove 2 new Sephora locations to exceed company goals of $1M annual sales, grew client loyalty to #1 in 2008 ● Ensured all newly hired associates were trained in product knowledge, customer experience, and sales ● Mentored staff to interact with customers and automatically offer Beauty Insider client loyalty program ● Executed district-wide training for product launches, operations, logistics, and store management KEY COMPETENCIES: EVENT PLANNING, CONVERSIONS, CLIENT NEEDS ASSESSMENT, PROMOTIONS Built skincare business to #1, exceeding company 40% product penetration goal by 15% (55% total) ● Hired licensed aestheticians to cover skincare department and increase legitimacy of knowledge ● Prioritized cross-departmental training, in collaboration with brand partners, to encourage conversions ● Spearheaded regular client-facing event to actualize engagement and produce higher purchases KEY COMPETENCIES: EMPLOYEE QUALITY ASSURANCE, CONFLICT RESOLUTION. EMOTIONAL INTELLIGENCE, PROBLEM SOLVING Stimulated employee loyalty to attain 8% turnover compared to expected 25% ● Qualified all new hires to ensure values matched company people-centric values ● Facilitated daily education program to provide value and motivation ● Aligned staff goals with monthly check-ins to provide coaching on conflict management to senior staff Show less

Administrative Manager

• May 2001 - Jun 2004

ASSISTANT STORE MANAGER (2004 – 2006) Key Achievements ● Managed top business in region; +50% growth over 4 years; led to remodel of store ● Top Event Execution in region to include the #1 event ranking for PTR within an Ulta ADMINISTRATIVE MANAGER (2003 – 2004) Key Achievements ● #1 growth in salon retail 2004 ● #1 reduced shrinkage 2004 COSMETICS DEPARTMENT (PRESTIGE) MANAGER (2003 – 2004) Key Achievements ● Achieved +38% to LY 2003 ASSISTANT STORE MANAGER (2004 – 2006) Key Achievements ● Managed top business in region; +50% growth over 4 years; led to remodel of store ● Top Event Execution in region to include the #1 event ranking for PTR within an Ulta ADMINISTRATIVE MANAGER (2003 – 2004) Key Achievements ● #1 growth in salon retail 2004 ● #1 reduced shrinkage 2004 COSMETICS DEPARTMENT (PRESTIGE) MANAGER (2003 – 2004) Key Achievements ● Achieved +38% to LY 2003