Experience

Novelty Manufacturing Co

• United States
• Plastics Manufacturing
• 1 - 100 Employee

• Creative Content Manager

  • Aug 2014 - Present

  Leads all aspects of creative content and assets for four CPG brands across websites, email, social media, advertising, packaging, and catalogs. • Manages art direction of video and photo shoots; responsible for the implementation and management of company database for cataloging digital assets. • Creates and maintains marketing content calendar for social media, blog, emails, direct mail, and catalogs; works both independently as well as with third-party freelancers and agencies to meet deadlines and goals. • Responsible for training Customer Service and Sales Representatives on products and policies. Serves as a problem-solving point person for consumer issues. • Audits current products and implements strategy for slow-moving inventory; identifies needs and opportunities for new products, managing their development from ideation to completion and launch. • Partners with executive leadership to develop pricing strategies that increase revenue and maintain margin. • Generates reports for web-based marketing promotions, including email and social media campaigns. • Provides marketing consultation and graphic design services for contract client packaging and branding needs. • Serves as the sole in-house graphic design and branding expert; responsible for all creative assets for corporate materials, trade shows, wholesale/retail, training, advertising, and packaging. • Assists E-commerce Manager with SEO, optimizing graphics for websites, workflows, and landing pages. Show less



EarthBox®

• United States
• Consumer Goods
• 1 - 100 Employee

• Marketing Associate & Graphic Designer

  • Feb 2008 - Aug 2014

  Provided all creative assets for web and retail as the in-house graphic designer and served as direct support to the Director of Sales & Marketing. • Created advertising campaigns for print and web; continuously updated and maintained marketing materials, packaging, web pages, product copy, and website banners according to current promotions and offers. • Developed strategies to increase sales and distribution of product in current and new markets with senior management. • Established corporate style and brand guidelines for cohesive and consistent brand message. • Assisted with merchandising, open house support at retail locations, product training, and trade show sales. • Managed all travel arrangements and trade show paperwork; developed trade show procedures and policies. Show less