Marketing & Growth Manager

• Apr 2022 - Present

• Aug 2020 - Sep 2022

Projects Communications• Devised and implemented targeted communications strategies with a wide range of stakeholders eg. media, politicians, concern groups, and general public • Produced online/printed publications including newsletters, leaflets, website contents etc. for both internal and external audience• Created cross-platform (Facebook, Instagram, Youtube) social media content includinganimation/video, visual and copywriting• Led subteams in driving a series of media briefings and publicity events Show less

• Aug 2019 - Jul 2020

External Affairs• Supported executives in building rapport with politicians and Government by spokesperson training, political analysis and policy research• Engaged with legislators and district councillors directly and drafted official information papers/reports and correspondences for Legislative & Distrct CouncilsProperty Communications• Supported communications for property development tendering, property management issues and promotion campaigns of shopping malls• Compiled analysis reports for sentiment gauging and market benchmarking Show less

• Aug 2017 - Jul 2019

Media Relations• Organised press briefings and media interviews, crafted press releases and handled media enquiriesProjects Communications• Facilitated crisis management and formulated lobbying strategies for Shatin to Central Link railway project• Independently handled stakeholders' requests and public complaints and enquiries

Assistant Consultant

• Jun 2017 - Jul 2017

• Conducted market research and analysis for international brands including quantitative surveys and qualitative focus groups interviews/field study for customer/market insights and client’s product development • Conducted market research and analysis for international brands including quantitative surveys and qualitative focus groups interviews/field study for customer/market insights and client’s product development