Stephanie Tsang

Director of Operations at Twenty Three Layers
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Director of Operations
      • Apr 2023 - Present

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Director, Partnerships Servicing
      • Jul 2022 - Apr 2023

      Manage the Partnerships Servicing department of a top global obstacle course racing company, responsible for delivering against all sponsorship obligations, and building multi-year partnerships with key clients of $10M+ portfolio- including Reign Energy (Monster Energy), Gatorade, Kodiak Cakes, Samsung, FableticsOversee all related department operations, including budget forecasting, event production and on-site activation deliverables, marketing and retail promotions, and metrics reportingNegotiate contract renewals and upsell opportunities, understanding partners’ key business goals and how to service against those while ensuring Tough Mudder’s own business goals are metDevelop proposals with the Sales team to identify optimal servicing offerings and deliverables for new business onboarding and continued management of each partnership in the portfolio Show less

    • Senior Manager, Partnerships Servicing
      • Feb 2021 - Jul 2022

      Created new internal and external processes for the Partnerships Servicing department, managing the strategy and execution across all partnership deliverables, including marketing campaigns, retail promotions, and on-site activationsManaged $3M+ portfolio of partners, and contributed to continued growth by identifying and selling in upsell opportunities and renewal proposals to enhance partner brand presence and consumer interactions through Tough Mudder’s various event platforms and marketing assetsHired three brand new positions on the servicing team, implementing new internal processes for working cross-departmentally, and externally for consistent partnership management and growth Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Manager
      • Apr 2019 - Feb 2021

      Manage experiential activations for the Verizon account across trade shows and projects, including 5G Labs, AWS re:Invent, CES, Mobile World Congress Americas, Mobile World Congress Barcelona, and Verizon Smart Communities. Areas of management include creative renderings and fabrication, digital content strategy and development, technical production, and on-site client and vendor management. Oversee production budgets ranging from $50,000 to $5M, working closely with the client and their agency partners, in-house production teams, and third party vendors. Show less

    • United States
    • Spectator Sports
    • 200 - 300 Employee
    • Senior Manager, Business Development & Strategic Partnerships
      • Apr 2017 - Apr 2019

      Work cross-functionally for end-to-end management of NYRR’s sponsorships across 50+ events. Ensure proper execution, brand integration, and ideation for year-over-year growth opportunities. Single-handedly coordinate with key department stakeholders for improved project management and execution during Marquee Events, which include the TCS New York City Marathon, United Airlines New York City Half, and the Popular Brooklyn Half. Key partners include Biofreeze, Foot Locker, Gatorade and UPS• Account lead responsible for $15M portfolio, developing and managing multi-platform activations for year-round impact. Develop communication plans, manage brand marketing integration, execution of on-site activations, conduct post-event evaluations, and create year-to-year growth strategy. Work closely with clients and their agencies to collaborate on physical and digital assets for event activations• Drive year-round cross-functional projects to revolutionize event branding and logistics with internal departments, including Event Development & Production, Public Relations, Strategy Planning & Organizational Operations, Brand Marketing & Communications, Development & Philanthropy, and Executive Suite• Logistics Lead for the 20+ team members of the Business Development & Strategic Partnerships department for NYRR’s Marquee Events, representing the department during company-wide stakeholder meetings and ensure proper planning and execution• Manage a direct report, support positions, and department interns, evaluating and supporting partnership management, projects and workload, and conduct performance guidance and reviews Show less

    • Manager, Business Development & Strategic Partnerships
      • May 2016 - Apr 2017

      Managed a portfolio of sponsors for multi-platform marketing integration across NYRR’s 50+ events. Created the new role of Logistics Lead for the Business Development & Strategic Partnerships department during planning and execution of NYRR’s largest events.• Planned and executed the event activations of corporate and non-profit title partners of NYRR’s events. Clients included Air France, Memorial Sloan Kettering Cancer Center Fred’s Team, and UPS• Created a new Logistics Lead role, responsible for representing the Business Development & Strategic Partnerships department in planning deliverables and execution of NYRR’s Marquee Events, setting standard operation procedures, streamlined processes, and project managed across departments• Coordinated with internal departments for the execution of contractual obligations and identifying incremental activation opportunities, including Event Production & Development, Brand Marketing & Communications, and Public Relations Show less

    • United States
    • Environmental Services
    • 300 - 400 Employee
    • Director, Strategic Partnerships
      • Oct 2014 - May 2016

      Selected to lead a newly developed corporate function as Director of Strategic Partnerships, directing the creation and maintenance of partnerships with local city governments, nonprofit organizations, federal agencies, public institutions, and global corporations to recycle traditionally non-recyclable waste. Managed lead generation, created customized partnership opportunities, and executed project management across all internal departments.• Established partnerships with US and Canadian cities, and consulted TerraCycle’s global offices, to launch over 20 custom city-wide recycling programs for cigarette waste• Created partnerships with companies to help their locations move towards zero waste, and offer recycling solutions to their clients. Business partners included Google, General Motors, Aramark, AEG, and Carnival Cruises• Managed the company’s event marketing efforts to drive product sales and brand awareness, overseeing budget planning and execution, asset design, and reporting successful impact of marketing efforts Show less

    • Senior Account Manager
      • Jul 2012 - Oct 2014

      Managed a suite of Consumer Product Goods partners that sponsor national recycling programs, handling over $5 million in revenue. Drove program expansion and incremental revenue directly with clients and their agencies. Coordinated all correspondence between brand partners and TerraCycle’s internal departments. Key clients included Santa Fe Natural Tobacco Company, Kraft Foods (Kraft Cheese, Philadelphia, Lunchables), The Clorox Company, Kimberly Clark Consumer, 3M, and Elmer’s Glue.• Launched the first city-wide cigarette recycling program with the city of New Orleans for Santa Fe Natural Tobacco Company• Created the very first mailable ashtray in partnership with the United States Postal Service• Developed the largest brand-funded national recycling contest in TerraCycle’s partnership history with Kraft Cheese• Integrated company logo and messaging onto PUR product packaging during a new product launch Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student Assistant
      • Aug 2011 - May 2012

      - Maintained a comfortable, safe, and educational living experience in a dormitory with a staff of other undergraduate and graduate students - Created house events to bring together staff members, house residents, and other Cornell students to encourage networking and learning opportunities - Interacted with students daily to create a positive living environment - Maintained a comfortable, safe, and educational living experience in a dormitory with a staff of other undergraduate and graduate students - Created house events to bring together staff members, house residents, and other Cornell students to encourage networking and learning opportunities - Interacted with students daily to create a positive living environment

    • Research Assistant
      • Aug 2010 - May 2012

      - Worked as a Research Assistant in the Department of Design and Environmental Analysis in the College of Human Ecology - Assisted a research professor and graduate student on the Longitudinal Study of Environmental Attitudes and Behaviors - Designed and conducted a validity test for the most recent wave of research - Worked as a Research Assistant in the Department of Design and Environmental Analysis in the College of Human Ecology - Assisted a research professor and graduate student on the Longitudinal Study of Environmental Attitudes and Behaviors - Designed and conducted a validity test for the most recent wave of research

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Summer Intern
      • Jun 2011 - Aug 2011

      - Created briefing manuals, field report articles, updated databases, and did other office work of organizing and mailing - Maintained meeting documents and minutes for staff members from key board meetings, partnership meetings, and staff retreats - Visited National Parks in the New York City and Boston area - Created briefing manuals, field report articles, updated databases, and did other office work of organizing and mailing - Maintained meeting documents and minutes for staff members from key board meetings, partnership meetings, and staff retreats - Visited National Parks in the New York City and Boston area

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Hostess
      • Dec 2009 - Jan 2010

      Worked in Food and Beverage, and House Keeping Responsible for serving breakfast, wine and cheese reception, and turn-down service Trained new hostesses Worked in Food and Beverage, and House Keeping Responsible for serving breakfast, wine and cheese reception, and turn-down service Trained new hostesses

Education

  • Cornell University
    Bachelor of Science, Environmental Science, Environmental Psychology, Sustainable Development
    2009 - 2012
  • Hamilton College
    Environmental Science
    2008 - 2009
  • Cornell University Summer College

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