Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Strategist

  • Nov 2020 - Present

• Strategic Partnership Manager

  • May 2018 - Present

  I was lucky enough to move with Endeavor from London to Sydney to New Zealand!In my role as Strategic Partnerships Manager, I assist in identifying and developing enduring brand partnerships and experiential opportunities that individual businesses and organisations couldn’t create alone.Originally from a Graphic Design background, I apply my creative knowledge and strategic thinking in my approach across all client projects.



Endeavor

• United States
• Entertainment Providers
• 700 & Above Employee

• Graphic Designer

  • Nov 2016 - May 2018

  As a key part of our in-house Marketing and Brand Solutions team I focused on providing strategic thinking and creative solutions across a vast range of events including, Taste Festivals, The London Triathlon, Euroleague Basketball and Wimbledon.From pitches for new business, large format tenders and sponsorship deck development to brand strategy, rebrands and campaign work, I worked closely alongside the Account Management team to ensure our internal clients needs are successfully fulfilled.



Good Group Hospitality

• New Zealand
• Hospitality
• 1 - 100 Employee

• Marketing & Events Manager

  • Jan 2016 - Jul 2016

  As the country wide Marketing & Events Manager my primary objective was to increase visitation and brand awareness across all of the groups restaurants and bars. Working closely with the CEO, Group Operations Manager and Venue Managers of each site, I carefully managed the marketing budget to successfully bring to life a wide range of promotions & events, resulting in an increase in top line sales and heightened brand awareness. My design background allowed me to execute and bring these promotions & events to life through careful strategic planning, communicating to our database through EDM’s, social media, print and online collateral. The importance of my external relationships with customers, suppliers and key influencers soon became evident, and I thrived off the creation and maintenance of these.The management of online content including the websites and social media of each venue was an important part of my role I thoroughly enjoyed. From strategic planning, content creation and enlivening the online brands presence I embraced this opportunity to really have some fun and grow our following.Being aware of continual business development opportunities, I used my design skills and available resources to create a ‘Private dining & Special Events’ book. Available in print and online this book showcases the spaces, environments and overall offerings across the group. The use of this in print and online, provides a unique and powerful tool for revenue generation.From database management to people and relationship, organising photoshoots to styling and content creation for social media, planning promotions and events to designing and executing their collateral, I achieved, developed and learnt a lot, networking and forming relationships that will contribute to my future success.



Lion

• Australia
• Food and Beverage Services
• 700 & Above Employee

• Brand Design Executive

  • Jan 2014 - Jan 2016

  As Brand Design Executive at Lion my responsibilities included successfully partnering the Marketing brand team along with the Sales Executives to effectively deliver to market campaigns for Lion’s Mainstream & Premium Beer Brands.In this role I developed a strong ability to quickly build successful relationships finding myself continually challenged with managing expectations, tight deadlines and fast turn arounds. The importance of being a really strong team player with a positive attitude became increasingly highlighted through my experience within the corporate world.This role allowed me to gain extensive knowledge in the FMCG marketing sector and everything I’ve learnt and continue to learn is incredibly valuable and can be carried with me throughout my career.



Foxglove Bar & Restaurant

• Maitre D

  • Sep 2012 - Nov 2013

  My responsibilities include presenting myself in a respectable manner in order to greet customers upon arrival, being a team leader and setting an excellent example for the wait staff. My role as Maitre d’ relied heavily on my communication skills in order to provide the best possible service. My position required me to train new staff and make sure standards are held to the highest level. My responsibilities include presenting myself in a respectable manner in order to greet customers upon arrival, being a team leader and setting an excellent example for the wait staff. My role as Maitre d’ relied heavily on my communication skills in order to provide the best possible service. My position required me to train new staff and make sure standards are held to the highest level.



Les Mills New Zealand

• Wellness and Fitness Services
• 100 - 200 Employee

• Barista at Les Mills Extreme

  • Mar 2010 - Sep 2012

  As the realities of University hit home, I decided i’d better get a job in order to support myself. Why get a job at any old café when I could immerse myself in a culture of success and one I really thrive off. I worked part time over my first 2 years of Uni, honing my Barista skills whilst being responsible for opening and closing the Café and making a lot of lifelong connections along the way. As the realities of University hit home, I decided i’d better get a job in order to support myself. Why get a job at any old café when I could immerse myself in a culture of success and one I really thrive off. I worked part time over my first 2 years of Uni, honing my Barista skills whilst being responsible for opening and closing the Café and making a lot of lifelong connections along the way.