Marketing Manager

• Mar 2023 - Present

Senior Regional Marketing Manager

• Jun 2021 - Jan 2023

Responsible for the promotion of TELUS PureFibre Internet in key communities. • Campaigns: created grassroots marketing campaigns to meet organizational goals in brand sentiment, product penetration, and other metrics. • Events Management: organized and executed grassroots and large-scale experiential activations, with attendance ranging from 250 - 10K+. • Cross-Functional Collaboration: worked with internal stakeholders to strategically leverage resources to meet sales and marketing goals. • Partnerships: sought and established relationships with key partners in the community, strengthening TELUS' brand and product positioning. • Social Media: collaborated on the management of Facebook group to monitor feedback and amplify brand presence through live event posts. • Data Analysis: used Tableau and DOMO databases to extract data, create tables, generate customer patterns and actionable insights. Achievements: • Increased penetration of a low-performing community by 4%. • Managed a new TELUS PureFibre build community, handling escalations and executing grassroots strategies to build positive brand sentiment. • Collaborated with the marketing team to grow and maintain Facebook group. Follower growth of over 1000 members in 2022. • Championed various TELUS initiatives, building awareness and increase interaction with programs such as TELUS Health MyCare. Show less

Marketing Manager

• Dec 2020 - Jun 2021

Managed three locations. Provided thought leadership on all marketing aspects such as brand, guest experience, customer service, guest experience, promotions, content, and positioning. • Brand Management: wrote a comprehensive guide for the new ACE Casino. • Budgeting: created an annual budget, incorporating strategic marketing channel to meet goals of new brand/location. • Marketing Analysis: presented a report to ownership with data-driven recommendations based on competitors, industry trends, and competitive advantages. • Graphic Design: designed a variety of collateral for print and digital. • Social Media: aligned Facebook, Instagram and Twitter with best practices, establishing the casino's creative identity. • Website: composed a detailed RFP for vendors with a draft that met best practices and organizational objectives. Show less

Assistant Marketing Manager

• Nov 2017 - Dec 2020

Promoted to overhaul all marketing with accountability for OOH channels, digital marketing strategy, direct/email marketing, sponsorships, SEO, brand awareness, budgeting, content creation, campaigns, promotional items, external vendors, and events. Developed and executed annual marketing plans for Century Casino Calgary and Century Sports.Accomplishments:• Leadership: managed and mentored the Guest Services team and one marketing coordinator, surpassing department KPIs in all metrics.• Loyalty Program: increased sign-ups by 1000 members within the first year.• Social Media: increased Facebook followers by 42% over 9 months.• Copywriting: wrote copy for web content, social media, promotions, e-newsletters, blogs, and more. Increased web traffic by 25% and social media engagement by 50% over previous year.• PPC Advertising: oversaw search, display, mobile and re-targeting Google Ads. Used keywords and A/B testing to increase CTR and ROI by 17%.• Revenue: as part of the leadership team, increased coin-in by 25% in the first year.• Campaigns: executed a Stampede campaign, resulting in a revenue increase of $8,000 over the previous year.Duties:• Management: worked with external graphic designers to ensure large-scale projects were completed on scope and within budget.• Brand Compliance: ensured all collateral met objectives and adhered to the corporate design manual.• Content Creation: oversaw the design and implementation of marketing collateral including posters, e-newsletters, etc.• Trends: Kept informed of industry standards and trends, and evaluated which trends would be most beneficial for the brand.• Digital Marketing: expanded in the areas of Google Ads, Spotify and social media ads to increase reach. Show less

Marketing Lead

• Apr 2017 - Nov 2017

Transferred from previous location to assist with marketing, based on exceptional performance and knowledge in previous roles. Accomplishments:• Brand Launch: launched Century Sports, including brand voice, storytelling, demographic profiles, collateral, website, and promotions.• Email Marketing: revamped format and content, increasing click rate from 35% to 42%.• Branding: re-designed collateral including posters, menus, placards, slots reservation slips, and others to align with corporate guide.• Website Management: took initiative to lead the programming and training of a new online bowling reservation system, leading to a 25% increase in revenue.Duties:• Brand Management: ensured compliance to corporate branding guide, voice, and objectives.• Social Media Marketing: used paid Facebook/Instagram ads, pixels, Spotify, influencers, and other channels to drive engagement.• Marketing Strategy: worked with radio, television, sponsorships, and billboard to create messages to strengthen brand narrative.• Process Improvements: implemented marketing and communications improvements for guests and internal stakeholders.• Partnerships: worked with television, radio, television, sponsorships, billboard and influencers to strengthen brand recognition.• Website: provided thought leadership for the creation of a new corporate website, which is being used to this day. Wrote SEO-aligned copy and designed all creative. Show less

Marketing Coordinator

• Apr 2016 - Apr 2017

Collaborated with the marketing department to plan and execute marketing campaigns, create traditional and digital content, and execute experiential events. Accomplishments:• Co-created YouTube series "Down to the Wire" with each video earning hundreds to thousands of views. • Consistently went above and beyond in role, earning recognition from marketing manager.Duties:• Storytelling: wrote high-quality articles weekly as a source of content marketing for the track.• Event Management: Planned and executed public and private events, with attendance as high as 1,500 guests.• Brand Management: attended tradeshows and events to build and represent the Century brand. Successes include a 35% redemption rate on a tradeshow coupon for a new, desired demographic. Sourced branded materials including promotional swag and giveaway items to increase brand value.• Content Creation: used Adobe CS to create a variety of collateral including posters, social content, raceday programs, and the YouTube series "Down to the Wire."• Social Media: worked with other marketing coordinators and utilized best practices to build social media following on Facebook, Twitter and Instagram. Show less

Executive Marketing Assistant

• May 2015 - Apr 2016

Handled administrative duties and assisted the marketing department with tasks.

International Business Consultant

• Jan 2015 - Apr 2015

• Co-authored a comprehensive business plan for a small oil-and-gas process-engineering firm looking to expand operations into the Middle East. • Communicated effectively and frequently with firm executives to determine desired project goals, core competencies, key initiatives, strategies, weaknesses, and assets. • Researched potential locations and created a data-driven model to evaluate factors such as political stability, the legal system, telecommunications, economic status, industry potential, and risk management for the firm and its employees. Show less