Experience

Motive Power, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Sr. Consultant | Process Improvement and Organizational Transformation

  • Mar 2022 - 1 year 10 months

  California, United States



Cella

• United States
• Staffing and Recruiting
• 200 - 300 Employee

• Product Owner - AEM Digital Asset Management

  • Jan 2021 - Apr 2022

  Remote As the Product Owner for the Comcast Library DAM, I am responsible for defining and delivering a strategy to enhance, refine and mature our existing AEM implementation and capabilities that evolve a growing and varied portfolio of digital investments and solutions. I drive automation, improve delivery efficiency, and evolve the interaction models with multiple process owners and value streams across the company. I lead a dedicated Agile development team to deliver complex customer/business… Show more As the Product Owner for the Comcast Library DAM, I am responsible for defining and delivering a strategy to enhance, refine and mature our existing AEM implementation and capabilities that evolve a growing and varied portfolio of digital investments and solutions. I drive automation, improve delivery efficiency, and evolve the interaction models with multiple process owners and value streams across the company. I lead a dedicated Agile development team to deliver complex customer/business value through product features. I partner across the organization to establish an enterprise process and lead the consolidation of systems in order to enable content personalization at scale for our digital customer experiences. Other responsibilities include: • Empowered to make all critical decisions regarding functionality of the DAM and its priorities • Serve as point of contact for the Agile team with the business and SMEs • Work with teams to execute existing projects and inform, define and execute the product road map • Manage and prioritize sprint backlogs continually with team input • Develop complex user stories from prioritized features and groom/communicate effectively • Champion efforts to attain product vision and objectives. Writes acceptance criteria for user stories • Ensure that user stories all meet Definition of Ready (DoR) and are updated in the Agile Management Tool • Partner with security and software engineers, product managers, service teams, and folks in the field to understand the current state of compliance, identify gaps, get ahead of new requirements, and build out the use cases needed to enable the right automation and technical product solutions in the DAM • Manage the creation, maintenance, and execution of meta data and taxonomy structure • Act as a DAM ambassador to drive adoption • Perform on-boarding training for new users and external creative agencies Show less



Beyondsoft

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Owner On Assignment At Toyota

  • Nov 2019 - Jan 2021

  Plano, Texas Working as the Toyota AdPlanner and SLP Product Owner, within a mature SAFe/Agile environment, I focus on creating and improving new functionality and design within the two systems. I define the products vision, ensure it meets the strategic objectives and own the roadmap. I am the liaison between the business unit and the development team and am the driving force in ensuring that both applications are developed to the highest standards and is the best, most usable and efficient product that… Show more Working as the Toyota AdPlanner and SLP Product Owner, within a mature SAFe/Agile environment, I focus on creating and improving new functionality and design within the two systems. I define the products vision, ensure it meets the strategic objectives and own the roadmap. I am the liaison between the business unit and the development team and am the driving force in ensuring that both applications are developed to the highest standards and is the best, most usable and efficient product that meets future requirements. Other responsibilities include: • Anticipate product needs to propose future features of value within the enterprise user experience and utilities • Understand and apply user-centric design and identify design gaps in existing and proposed architectures • Discover enhancement and optimization opportunities and own the vision and strategy • Partner effectively with marketing and agency leaders in the user journey and experience capabilities to influence priorities and drive alignment • Discover and generate product backlog from business discussions, departmental goals and the overall strategic direction of the Toyota Marketing Team • Lead roadmap development, planning and release activities • Create, refine & prioritise Agile team backlog to deliver high-quality, functional business requirements • Responsible for writing and defining user stories and prioritizing the execution of stories as it relates to the AdPlanner Roadmap • Partners with Agile development team to elaborate details of user stories with acceptance criteria, acceptance tests and validation • Joint ownership with the Technical Lead and Scrum Master to triage customer issues • Collaborate and coordinate collaboration with a distributed (on and offshore) team • Develop training tools in the functionality and use of the back end Digital Asset Management system

• Product Owner

  • Nov 2019 - Jan 2021

  Plano, Texas, United States



Citi

• United States
• Financial Services
• 700 & Above Employee

• Senior Digital Producer

  • Aug 2019 - Nov 2019

  Irving, Texas Lead daily business operations on assigned team. Primary areas of focus included developing team operational workflows and managing projects from briefing through completion. This included having an acute awareness of the big picture in relation to the project requirements and ecosystem, while simultaneously tracking and managing the granular details every step of the way. A specialist for all digital and technical deliverables, requiring effective collaboration and participation in… Show more Lead daily business operations on assigned team. Primary areas of focus included developing team operational workflows and managing projects from briefing through completion. This included having an acute awareness of the big picture in relation to the project requirements and ecosystem, while simultaneously tracking and managing the granular details every step of the way. A specialist for all digital and technical deliverables, requiring effective collaboration and participation in strategic planning to help guide best practices across all teams. WHAT I DID IN THIS ROLE: • Served as the lead point of contact and communication hub on all digital client projects; ensured that all communication was complete, accurate and timely. • Managed cross-functional teams and projects throughout the development and production lifecycle with a focus on timeline management, prioritization, risk mitigation, quality control standards and operational success. • Showed my organizational talents — structuring and prioritizing workload and helping teams stay focused on key priorities, milestones, and deadlines. • Showcased my understanding and lead technical conversations with developers, technical production artists, strategists, UX, creative, third-party vendors, and clients as necessary. Distilled complex discussions into actionable next steps. • Researched, estimated, and created sound project statements of work – then solidified with team(s) to develop final estimates and scope based on project definitions. • Resource management and prioritization (trafficking, capacity planning, resource leveling). • Monitored projects for accuracy, efficiency, and functionality throughout the lifecycle of the program. Identified and helped achieve resolution on project issues. Show less



~Pourri

• United States
• Consumer Goods
• 1 - 100 Employee

• Creative Operations Director

  • Feb 2019 - Jun 2019

  Addison, Texas As the Director of Operations I lead efficient and effective creative processes and workflows in partnership with a cross-functional creative team in both product development and marketing. With a 360° view of all work in the department I activated the resources necessary to deliver on business objectives. I brought creative operations and project management experience to help execute with speed and quality that drove solutions. I effectively communicated the creative objectives of projects and… Show more As the Director of Operations I lead efficient and effective creative processes and workflows in partnership with a cross-functional creative team in both product development and marketing. With a 360° view of all work in the department I activated the resources necessary to deliver on business objectives. I brought creative operations and project management experience to help execute with speed and quality that drove solutions. I effectively communicated the creative objectives of projects and partnered with internal departments. Other responsibilities included: • Reviewed creative briefs to ensure creative disciplines and needs were considered, requests were aligned to the brand vision and standards, and ample time was given to create the work • Represented creative at project kickoff meetings to ensure alignment • Prioritized creative workload and project deadlines with the ability to shift and balance priorities based on overall volume of work • Developed infrastructure and operations for the creative department to increase timeliness and communications, while supporting the creative development process • Added operational efficiency to the creative workflow process by using best practices and tools to streamline and structure the way creative work is produced. Managed creative process and workflow from creative brief submission to release of creative assets • Attended asset review meetings and vet feedback for the creative team • Initiated creative concept meetings after content submission to drive collaboration between creative teams • Ensured campaigns were represented as a full omni-channel experience • Created and managed timelines for photography, copy and design, and manage deadlines for creative assets • Partnered with project management on system integration and incorporating new processes, tools and workflow systems • Maintained understanding of all aspects of brand standards, design and production process Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Project Manager/Producer

  • Jan 2018 - Feb 2019

  Irving, Texas As a Project Manager/Producer at Citi, I combine my passions for problem solving, project management, and flawless delivery to create innovative, digital brand experiences. I manage scope development, budgets, schedules, work flow, testing and delivery of UX and UI design solutions while ensuring maximum efficiency and resource capacity. • Review and interpret creative briefs. • Understand customer goals, business requirements, technical constraints, and work within project parameters… Show more As a Project Manager/Producer at Citi, I combine my passions for problem solving, project management, and flawless delivery to create innovative, digital brand experiences. I manage scope development, budgets, schedules, work flow, testing and delivery of UX and UI design solutions while ensuring maximum efficiency and resource capacity. • Review and interpret creative briefs. • Understand customer goals, business requirements, technical constraints, and work within project parameters. Develop project plans with key stakeholders and manage their execution. • Partner with Creatives, Strategists and Product Managers to develop effective end-to-end customer experiences across responsive web and mobile channels. • Define project scope, goals, budgets and delivery timeline. Experience in managing small and large scale projects. • Knowledgeable resource on the Agile methodology; effectively apply knowledge to projects and enforce project standards and team norms. • Use design methodologies to transform thinking into viable solutions using an iterative, collaborative process. • Schedule and measure project milestones and recommend budget changes necessary for completion. • Create and lead action orientated plans with goalposts and metrics that design team can understand and deliver against. • Maintain and deliver brand governance via the Citi Digital Design Language. Continue to develop and evolve the Digital Design Language through customer understanding; taking the brand proposition and values to define clear digital brand guidelines for all customer experiences which deliver a distinct look, feel and tone of voice. • Pro actively communicate with internal stakeholders about production recommendations, risks, challenges and solutions. • Filter, interpret and streamline stakeholder feedback to the design team to ensure productivity and the creative integrity of the solution. • Help manage agency/vendor relationships, budgets and payments. Show less



The Container Store

• United States
• Retail
• 700 & Above Employee

• Creative Producer

  • Dec 2015 - Jan 2018

  Coppell Texas Responsible for the delivery of original photography and video content created for The Container Store’s omni-channel, retail experience. Ensured that content was on-brand, of the highest quality and delivered to the agreed budget. Fully responsible for the production and logistics of photo and video shoots as well as for editorial features on The Container Store’s blog site. Other responsibilities included: • Collaborated with team members in e-commerce, social, merchandising, and copy to… Show more Responsible for the delivery of original photography and video content created for The Container Store’s omni-channel, retail experience. Ensured that content was on-brand, of the highest quality and delivered to the agreed budget. Fully responsible for the production and logistics of photo and video shoots as well as for editorial features on The Container Store’s blog site. Other responsibilities included: • Collaborated with team members in e-commerce, social, merchandising, and copy to accurately produce and deliver relevant photo and video content. Worked with stakeholders across various departments to create materials that effectively displayed and communicated unique value propositions. • Owned all production for print, on-line, social and video content capture. • Scheduled and booked talent associated with photo and video shoots. Sourced and partnered with outside creative resources (agencies, stylists, designers, and photographers). • Owned and managed all creative production budgets. Maintained budgets throughout production cycle. • Approved the review, sign-off, and archiving of all invoices and estimates within each shoots budget. • Managed the finalization and submission of all advances, billings, usage agreements and post-production work and ensured that they were within the allocated budget. • Facilitated schedules of on-staff and freelance art directors between shoots and office coverage. • Suggested brand-right talent and organized all portfolio reviews and on-site casting. • Attended necessary on-set production when needed. • Scouted locations as it pertains to shoots. • Partnered with Creative Operations team and Photo Production team to manage all time lines and sample time lines. • Scheduled and aligned photo and video production with social and promotional calendar in order to leverage planned brand and marketing efforts. Show less



JCPenney

• United States
• Retail
• 700 & Above Employee

• Creative Director - Brand

  • Jun 2006 - Oct 2015

  Plano, Texas Managed the learnings and evolution of the JCPenney Brand Strategy. Lead and partnered with internal teams and external agencies to focus on goals and enable research and findings to be quickly transitioned to a robust content strategy. My work reshaped strategic communication tiers as well as the development of a new creative look and feel for broadcast, print and digital media channels. Owned external facing brand and content strategies to fuel the growth of the JCPenney customer base (both… Show more Managed the learnings and evolution of the JCPenney Brand Strategy. Lead and partnered with internal teams and external agencies to focus on goals and enable research and findings to be quickly transitioned to a robust content strategy. My work reshaped strategic communication tiers as well as the development of a new creative look and feel for broadcast, print and digital media channels. Owned external facing brand and content strategies to fuel the growth of the JCPenney customer base (both consumer and enterprise) and to shape message and authority as a fashion and home retail leader. Other responsibilities included: • In partnership with Marketing Directors, evaluated, sized and segmented JCPenney’s market position, identified growth opportunities and implemented marketing strategies and campaigns to achieve customer goals for the company and its product(s). • Worked with CIS team to develop customer segmentation and targeting/positioning of brand and in the development of the brand communication architecture. Conducted qualitative and quantitative research to insure overall brand success. • Conducted market research to inform brand and advertising strategies, analyze problems, identify alternative creative solutions and implement recommendations that supported further creative development and production. • Developed standard brand metrics and best practices around brand stewardship and lead the socialization of brand guidance and tools. • Managed and drove the look, feel, voice and tone of the JCPenney brand guidelines and lead the execution across sale events, digital, campaigns, television, print and radio. • Ensured creative consistency with messaging and visual style. Previous experience at JCPenney also includes: • Promotion to Creative Director - Process and Production, May 2012 • Promotion to Assistant Creative Director, December 2008 • Hired as Art Director - Home Division, June 2006 Show less



Home Interiors & Gifts

• Manufacturing
• 200 - 300 Employee

• Sr. Art Director

  • Jun 2002 - Jun 2006

  Carrollton, Texas Developed and produced layout and design for the Home Interiors brand in all channels – catalog, e-commerce and Independent Consultant materials. Designed and directed photography, concept development and articulation of brand guidelines: consultants, product and presentation. Collaborated with copywriters, photographers and stylists to produce customer-facing materials. Collaborated with buying teams to concept catalogs and develop catalog content to support overall consultant efforts.



Michaels Stores

• Retail
• 700 & Above Employee

• Sr. Graphic Designer

  • Jun 2000 - Jun 2002

  Irving, Texas Met with internal clients to discuss their needs and then interpreted and met their business objectives. Worked closely with other project team members to form a productive creative partnership and briefed other members of the creative team to communicate creative requirements. Managed multiple tight deadlines and produced accurate, creative, and high quality results which met the marketing guidelines.



Arthur Andersen (1885 -> 2002) Official

• Accounting
• 1 - 100 Employee

• Proposal Designer

  • Jun 1998 - Jun 2000

  Dallas/Fort Worth Area Provided support during the proposal creating process, including drafting content for proposals, facilitating the collaborative review process, compilation of all applicable documents, and production of the overall document that adhered to instructions and was suitable for submission to clients. Proposal creation done on both Mac and PC Platforms using Powerpoint and Quark applications.



Claire's

• United States
• Retail
• 100 - 200 Employee

• Graphic Designer

  • May 1996 - Jun 1998

  Hoffman Estates, IL Participated in the creative process to insure a consistent presentation of the Claire’s brand in all communications: advertising, POS, packaging, web-site, marketing collateral, and in-store merchandising mediums. Assisted marketing team in creating multi-channel deliverables and applied (best practice) design principles such as color, typography, photographic selection, organizing elements and usability. Partnered and manage external vendors for creative and production projects. Employed… Show more Participated in the creative process to insure a consistent presentation of the Claire’s brand in all communications: advertising, POS, packaging, web-site, marketing collateral, and in-store merchandising mediums. Assisted marketing team in creating multi-channel deliverables and applied (best practice) design principles such as color, typography, photographic selection, organizing elements and usability. Partnered and manage external vendors for creative and production projects. Employed conceptual and strategic-thinking skills as well as solid design talent/eye for detail across all creative assignments. Show less