Stephanie Shang
Digital Marketing Manager at Shang Xia- Claim this Profile
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Bio
Credentials
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Baidu SEM Certified Senior Marketing Consultant
Baidu Inc.Jun, 2015- Nov, 2024 -
Baidu SEM Certified Marketing Consultant
Baidu Inc.Mar, 2015- Nov, 2024 -
Google AdWords Certification
谷歌Jan, 2013- Nov, 2024
Experience
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Shang Xia
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China
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Digital Marketing Manager
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Jan 2021 - Present
• Work with digital agency to developing and managing digital marketing campaigns, to utilize digital media, social media, live streaming and paid search to bring the brand to life. • Managing brand digital campaigns to drive brand visibility, awareness and drive direct traffic to online / offline brand stores and build the sales moments. • To initiate suitable KOLs plan for different campaigns and high qualified execution of KOLs campaign. • Measure and report performance of all digital marketing campaigns, social campaigns and assess against goals (ROI and KPIs). • Test and evaluate new digital tools, KOL corporation opportunities and formats to improve digital media campaigns. • Identify trends and insights, and optimize spend and performance based on the insights. Show less
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Kantar Media CIC
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APAC
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Marketing Manager, Asia Pacific
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Oct 2017 - Dec 2020
1. Deliver trade marketing, product promotion, event programmers and sales support to drive demand for company’s solutions in China and the APAC region. 2. Main areas of focus include developing and delivering lead generation programmers, creating narratives for interesting & innovative sales frames and pitches, generating high quality marketing materials to communicate the uniqueness of company’s positioning/offering. 3. Provide key input into the development and delivery of an overarching content marketing programmer for Kantar Media CIC. To be responsible for owned digital medias including Weibo, WeChat, LinkedIn… 4. Plan and develop a revamp of official website and manage both of internal and external stakeholders/vendors to execute on the revamp and daily operation. Show less
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Istituto Marangoni
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Italy
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Higher Education
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700 & Above Employee
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Digital Marketing Manager
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Jun 2016 - Oct 2017
1. To be responsible for developing brand awareness of Istituto Marangoni China through digital media, marketing events and activities and all other kinds of possible online channels. 2. Manage digital budget, plan/execution not direct sales related marketing events, activities for SH Representative Office and SH/SZ Training Centre, work together with HQ web marketing team and Local admission and marketing team. 3. Plan and implement strategies of digital marketing and coordinate the agencies for social media management (paid & organic), PC/Mobile marketing and owned online channels. 4. Develop and maintain media relations in China, explore opportunities of media cooperation and media exposure 5. Manage a variety of digital agencies to support programs, campaigns and leads generation. 6. Work with HQ and to coordinate the local web agencies for web marketing activities for different campus(brand awareness campaigns, leads generation campaigns, email, SEM/SEO activities, landing pages launch, main Chinese website updates, weekly and monthly reports…), always ensuring the good communication with HQ and high quality of the activities managed. 7. To support marketing material development for SH Representative Office and SH/SZ Training Centre, ensure the quality of brand image. To support sales and admission relates promotion activities for different campus when required. Show less
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iProspect
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Advertising Services
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700 & Above Employee
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Search Manager
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Jan 2015 - Jun 2016
1. Develop and communicate overall SEM marketing strategy/budget to clients, and manage all the online marketing campaigns for each client. 2. Manage the team to deliver SEM projects from planning, implementation, tracking and post-campaign report. Analyze Reports on ad campaign performance and ROI effectiveness. 3. Ensuring that all projects are meeting client goals/ expectations and quality levels are hitting deadlines. 4. Assume top level responsibility for specific client budgets including monthly forecasting of spend and ensuring that accounts remain profitable to the business. 5. Attend all relevant client and media agency meetings to present search data, digital platform data, and train where necessary and provide outstanding levels of client service to all clients. 6. Work closely with the Global, Regional and Local team to deliver comprehensive search marketing solutions resulting. 7. Communicate with internal colleagues on project development, timelines, and results. Work closely with the other team members (SEO, SOCIAL...) to do the integration of online activities to meet goals. Show less
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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SEM Supervisor
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Feb 2013 - Jan 2015
1. Yearly search plans including budget allocation、optimization management and campaign execution ideas. 2. Manage search accounts structures and optimization. 3. Take responsibility of accounts performance reviews/reports and data analysis. 4. Manage con-calls and meetings with client to clarify briefs、discuss plans and review performance. 5. Train executive and intern to know SEM well and help to strengthen work efficiency. 1. Yearly search plans including budget allocation、optimization management and campaign execution ideas. 2. Manage search accounts structures and optimization. 3. Take responsibility of accounts performance reviews/reports and data analysis. 4. Manage con-calls and meetings with client to clarify briefs、discuss plans and review performance. 5. Train executive and intern to know SEM well and help to strengthen work efficiency.
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博斐
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Shanghai
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Digital Marketing Executive
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Jul 2010 - Feb 2013
1. Support search plans including budget allocation and keywords strategies. 2. Managing and optimizing search accounts (SEM & SEO). 3. Lead search campaigns execution to meet both brand and ROI clients KPIs. 4. Take part in regular team training to strengthen professional knowledge and skills. 1. Support search plans including budget allocation and keywords strategies. 2. Managing and optimizing search accounts (SEM & SEO). 3. Lead search campaigns execution to meet both brand and ROI clients KPIs. 4. Take part in regular team training to strengthen professional knowledge and skills.
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Education
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Shanghai International Studies University
本科, 英语
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