Stephanie Seagren

Consultant, Market & Shopper Intelligence at IRI
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Location
Gilberts, Illinois, United States, US

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Claudia Alba

I had the pleasure of working with Stephanie Kinane at Bridgestone Retail Operations (BSRO), where she was our on-site Interstate Batteries, Category Manager. As a category manager she analyzed complex consumption data collected from limited sources, concisely translating it into meaningful information to our Executive Team. Stephanie’s work quickly provided a way of optimizing our manual reporting and providing our stores with the products that our consumers required on the shelf. She worked diligently to ensure that Interstate’s products are not only occupying as much of the shelf space as possible, but that they also placed in the most beneficial parts of the shelves. Stephanie excelled as a category manager, always willing to work with the limited raw data pulls BSRO offered and gracefully organizing material information to maximize the company’s profit from selling Interstate Batteries (and its Starting & Charging category outside her immediate role). She was the solely responsible for BSRO's 2200 retail stores, running on outdated operations systems, offering little functionality, or compatibility with our outside vendors. Although technology inflicted her productivity, she become a super user able to easily overcome the hindrance she encountered by our on-site contractors. She quickly acquired the business acumen required for the position, building trust and strong customer-facing relationships, through her analytics and dedication to dissecting the insight. Stephanie exemplifies a competitive nature that thrives on being responsible for performance and curiosity for understanding shopper behavior, with the capability of communicating her findings with ease to the stakeholders.

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Experience

    • United States
    • Market Research
    • 700 & Above Employee
    • Consultant, Market & Shopper Intelligence
      • Apr 2022 - Present

    • Senior Analyst, Market & Shopper Intelligence
      • Jul 2019 - Apr 2022

    • United States
    • Market Research
    • 700 & Above Employee
    • Account Specialist, Client Development
      • Mar 2017 - Jul 2019

      - Specialized to working onsite at the the McDonald's global office consulting them with consumer insights across 13 countries -Assisted McDonald's with their Global Quarterly Business reviews that are presented to their senior leadership team-Proficient with programs such as Microsoft excel, Powerview, DecisionKey, ReCount, Salesforce and SalesTrack. -Completed DecisionKey training courses to become a certified DecisionKey trainer - Specialized to working onsite at the the McDonald's global office consulting them with consumer insights across 13 countries -Assisted McDonald's with their Global Quarterly Business reviews that are presented to their senior leadership team-Proficient with programs such as Microsoft excel, Powerview, DecisionKey, ReCount, Salesforce and SalesTrack. -Completed DecisionKey training courses to become a certified DecisionKey trainer

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Category Manager
      • May 2016 - Mar 2017

      - Specialized to working under Bridgestone retail operations headquarters providing category management support- Analyzed sales and market trends by running reports through JDA, Micro-Strategy, IBAPP and being proficient in Microsoft excel- Completed e-learning courses for my certifications in category analyst, strategic advisor, and professional category manager- Created and presented new strategies to increase sales to upper management - Specialized to working under Bridgestone retail operations headquarters providing category management support- Analyzed sales and market trends by running reports through JDA, Micro-Strategy, IBAPP and being proficient in Microsoft excel- Completed e-learning courses for my certifications in category analyst, strategic advisor, and professional category manager- Created and presented new strategies to increase sales to upper management

    • Sales Account Manager Co-Op
      • Jan 2016 - May 2016

      - Working with Pep Boys and Firestone to create long lasting relationships- Managing the sales account for Pep Boys and Firestone- Assisting with Pep Boys sign project and QuietCast brake project - Part of the Women@Bosch organization, assisting with marketing and event planning - Working with Pep Boys and Firestone to create long lasting relationships- Managing the sales account for Pep Boys and Firestone- Assisting with Pep Boys sign project and QuietCast brake project - Part of the Women@Bosch organization, assisting with marketing and event planning

    • Category Management Analyst Intern
      • Jun 2015 - Aug 2015

      - Analyzed market trends to recommend new strategies for increased sales - Used software such as NPD, IMR, and Space Planning to understand market trends, and provide feed back to management - Created business presentations and reports as needed - Assisted in the Car Care Clinic project to promote education and awareness on car parts - Analyzed market trends to recommend new strategies for increased sales - Used software such as NPD, IMR, and Space Planning to understand market trends, and provide feed back to management - Created business presentations and reports as needed - Assisted in the Car Care Clinic project to promote education and awareness on car parts

    • Coach
      • May 2013 - Aug 2014

      - Applied strategies against opponents - Instructed 12 sophomore high school girls team- Encouraged and enforced mental focus throughout games- Generated positive reinforcement - Applied strategies against opponents - Instructed 12 sophomore high school girls team- Encouraged and enforced mental focus throughout games- Generated positive reinforcement

Education

  • Loyola University Chicago
    Bachelor's Degree, Marketing
    2012 - 2016

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