Experience

Performance Motion Devices

• Marketing Consultant (Jan 2014 - Feb 2015) / Marketing Manager (Previous)

  • Oct 2012 - Feb 2015

  • Plan, prepare, and execute overall mid and long term marketing strategy. • Develop integrated campaigns including advertising, direct mail, and events to drive awareness and generate qualified leads in key vertical markets. • Work collaboratively with sales to create and implement targeted marketing programs. • Manage new product launches through advertising, communications, collateral, and press outreach. • Lead implementation of a CRM system to increase efficiency and… Show more • Plan, prepare, and execute overall mid and long term marketing strategy. • Develop integrated campaigns including advertising, direct mail, and events to drive awareness and generate qualified leads in key vertical markets. • Work collaboratively with sales to create and implement targeted marketing programs. • Manage new product launches through advertising, communications, collateral, and press outreach. • Lead implementation of a CRM system to increase efficiency and insight. • Measure and analyze the results of marketing programs to shape future strategies. • Effectively lead cross-functional teams and manage creative agencies, vendors, and contracted employees. Show less



ASCD

• Marketing Coordinator

  • Dec 2011 - Oct 2012

  • Managed accounts of online product distributors in United States and Canada. • Delivered highly effective sales tools to distributor sales teams including trainings, presentations, webinars, product videos, competitive analysis, and collateral. • Assisted in conducting, analyzing, and distributing results of market research studies to inform the organization. • Responsible for managing Marketing and Member Services Unit budget.



Lexia Learning Systems

• Marketing Coordinator

  • Feb 2011 - Dec 2011

  • Strategized and executed design of trade show exhibits and planned events at industry conferences. • Led strategic direction and implementation of company’s social media program. • Supported planning and execution of seminars, roadshows, and regional events. • Worked directly with sales to develop territory specific marketing plans to build and accelerate pipeline. • Primary source for company, competitor, and industry news research for marketing, sales, and management. •… Show more • Strategized and executed design of trade show exhibits and planned events at industry conferences. • Led strategic direction and implementation of company’s social media program. • Supported planning and execution of seminars, roadshows, and regional events. • Worked directly with sales to develop territory specific marketing plans to build and accelerate pipeline. • Primary source for company, competitor, and industry news research for marketing, sales, and management. • Coordinated production of all online and print advertising. • Assisted with direct marketing campaigns ensuring brand fidelity. • Provided support to Vice President of Marketing, Director of Marketing, Direct Marketing Manager and Marketing Associate. Show less



CCS Presentation Systems

• Marketing Coordinator & Inside Sales

  • Sep 2008 - Feb 2011

  • Designed marketing strategies for regional events and trade shows increasing leads year over year. • Developed creative marketing communications and assets including sales kits, bid proposals, newsletters and testimonials. • Partnered closely with corporate, government, and education sales teams to achieve corporate objectives. • Interfaced with prospective clients utilizing product demonstrations to create new sales leads and assist in closing opportunities. • Trained end users… Show more • Designed marketing strategies for regional events and trade shows increasing leads year over year. • Developed creative marketing communications and assets including sales kits, bid proposals, newsletters and testimonials. • Partnered closely with corporate, government, and education sales teams to achieve corporate objectives. • Interfaced with prospective clients utilizing product demonstrations to create new sales leads and assist in closing opportunities. • Trained end users on integrating technology in a classroom or corporate setting. • Built and maintained strong customer and vendor relations. Show less