Stephanie Rothman
Senior Investment Consultant, SelectUSA at Ascendant Program Services, LLC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Fundamentals of Digital Marketing
Google Digital GarageJan, 2021- Sep, 2024
Experience
-
Ascendant Program Services, LLC
-
Business Consulting and Services
-
1 - 100 Employee
-
Senior Investment Consultant, SelectUSA
-
May 2023 - Present
Portfolio Manager, Europe & Eurasia Consultant, U.S. Department of CommerceInternational Trade Administration, SelectUSA
-
-
Investment Consultant, SelectUSA
-
Mar 2021 - May 2023
Portfolio Manager, Europe & Eurasia Consultant, U.S. Department of CommerceInternational Trade Administration, SelectUSAPortfolio Strategy & Management: Develop international strategy and manage country-specific business development programs and client account management plans. Establish country-specific milestones and goals, track and exceed KPIs as well as manage associated budgets Business Development & Partnerships: Cultivate relations with international firms, economic development organizations, trade associations, strategic partners, and industry stakeholders, to expand opportunities for clients.Leadership and Coaching: Lead, mentor and train in-market country Specialists and Officers across Europe, Eurasia to develop each team’s skills and resources, ultimately driving the goals and mission of SelectUSA to strengthen client relationships and increase foreign direct investment to the United States Operations and Process Improvement: Build a culture of Salesforce utilization to track and evaluate country-specific and regional metrics and use meaningful data to continually improve practices and inform decisions, and manage pipeline, forecasts, and business development activity. Cross-functional partnership with key internal stakeholder teams to ensure a shared vision and drive initiatives forward. Maintain high levels of communication and transparency with management, cross-functional teams, and business partners. Develop and manage communications and feedback processes between in-market teams and HQ functions such as marketing, design, policy and strategic direction. Principal Engagement: Develop clear and persuasive internal and external communications to influence executive stakeholders to drive economic priorities.Projects also include: Select Global Women in Tech SelectUSA Tech AdvisorProject Manager - SelectUSA at Web SummitInterim Coverage for The Gulf & Sub-Saharan Africa (Jan 2022-Dec 2022) Show less
-
-
-
Brookfield Properties
-
United States
-
Real Estate
-
700 & Above Employee
-
Marketing Manager
-
Sep 2019 - Oct 2020
Led creative development and brand management for retail portfolio at one of world's largest REIT's, represented 22 New York retail assets across 1.2M SF generating annual sales of approximately $800 per square foot. Developed B2B marketing assets through customer segmentation and persona's, included digital and print media, websites, retail pitch materials, email campaigns, advertising, videos, signage and retail graphics Launched Brookfield’s workplace engagement mobile app “myBrookfield” in New York region and led digital content strategy, achieved 25% registrations in six months, surpassing 10% baseline adoption Analyzed customer data and insights to lead "myBrookfield" product improvements and improve user experience. Oversaw integrations: NewStand, HOM, Campus Perks, SafeTrust, digital access, improved user design, QR code functionality and retail appointment booking resulting in significant tenant engagement (504K+ views, 13K+ clicks) Co-led first regional B2C campaign, Bit Sized: A Taste of New York’s Culinary Favorites, increasing consumer awareness and foot traffic to restaurant portfolio outside Brookfield Place through organic social, paid advertising, social, influencers and gift card giveaway. Resulted in New York Times, Eater NY PR coverage and soft launch achieved $1,080 sales, 225 social engagements, 13.2% opens / 403K+ paid email marketing audience Collaborated cross-functionally both internally with B2C Retail Marketing, Strategy & Insights, Arts & Events, Graphic Design, Corporate PR & Communications, Office & Retail Leasing, Asset Management, Design & Construction, Operations and externally with partners including Design & Branding Agencies, 3D Visualizers, App Developers, local Business Improvement Districts Show less
-
-
-
Department for International Trade (DIT)
-
United Kingdom
-
International Trade and Development
-
700 & Above Employee
-
US Retail Sector Lead
-
Aug 2018 - Sep 2019
Led US team of 8 and developed the retail sector strategy for international trade & foreign direct investment between USA and UK. Responsible for £110M trade sales target. Oversaw USA business strategy in government department for US team consulting US and UK retail, fashion, beauty & CPG businesses expanding internationally (B2B & B2C). Work included developing go-to-market business strategy, market positioning, operational advice, strategic partnerships, business development, navigating regulatory constraints and introductions to industry stakeholders.Fashion, beauty, lifestyle, accessories, design, homewares, e-commerce and retail-tech Show less
-
-
Business Development Manager - Retail and Luxury
-
Jan 2017 - Sep 2019
Account managed and consulted with a diverse portfolio of B2B and B2C UK and US consumer goods, beauty, retail, luxury, lifestyle, design, and e-commerce businesses to support international expansion. Achieved over 300% of individual KPI of value provided to UK businesses achieving sales (£55M of £14M), contributed to 75% of the team’s £72M KPI Liaised with strategic partners including US / UK business leaders, trade associations, industry experts, retailers, marketplaces and brands to identify and source potential brand partnerships and expansion opportunities. Led programming for multi-day workshops and trade delegations, government roundtables and receptions to promote the UK's strength in retail and luxury. Projects include: Conscious Beauty, Designing Our Future, Walpole Luxury Trade Mission, Santander Fashion & Beauty Program, Brits on Madison Ave. Conceptualized and executed annual British Design B2B campaign: sourced partnerships, developed an integrated marketing and social media campaign. Achieved 200+ attendees, £15M sales wins. Partners incl. Cottages & Gardens, DD&B and Royal Institute of British ArchitectsLed Foreign Direct Investment for US retail companies opening sales offices, retail stores, distribution or r&d facility in the UK. Provide expansion support on market entry advice, competitive landscape, locations, benchmarking talent and navigating regulation. Work resulted in achieving 200% KPI, contributing 50% of the North America team target. Public speaker: Cosmoprof North America, London Beauty & Money Summit, Santander Fashion & Lifestyle ProgramDesigning Our Future, Senior Leadership Project Team FCO Leadership Programme GREAT British Business Club Steering Committee Member Show less
-
-
Business Development Associate - Consumer & Industrial Goods Team
-
Jan 2015 - Dec 2016
Advised UK retail businesses on the US market strategy, regulations, competitive landscape, business culture and identify new business opportunities for British brands looking to enter the marketManaged retail trade delegations and market briefing sessions for new-to-market companies Project managed industry reports and market research on retail sub-sectors: Pet, Homeware/Tableware, Interior Design, Fashion, Stationery and Baby Products Supported High Value Campaign, Great Brits on Madison Ave, in partnership with Walpole Luxury Trade Association, Avenue Magazine, Fashion GPS & Historic Royal Palaces. Marketing Lead to advise Consumer Goods team on brand management, marketing procedures, processes and best practicesPublic Speaker: Be Creative, Think Global Summit, London Design Festival - Meet the Expert Clinic Show less
-
-
-
Wild Horse Labs
-
United States
-
Business Consulting and Services
-
Director of Operations
-
Apr 2014 - Dec 2014
Led monthly entrepreneurial workshop educating C-Suite entrepreneurs on marketing, fundraising, alternative financing, elevator pitch & presentation delivery. Connected market-ready clients to network of industry experts & prospective investors. Consulted with 40+ entrepreneurs one-on-one to review pitch decks, executive summaries, business plans and marketing strategy Strategized with executive management to develop a growth revenue plan through new lines of business including strategic partnerships and educational institutions Led WHL brand development and website with an external agency & developed an integrated marketing plan to establish Wild Horse Labs as a leader in Southern California's entrepreneurial ecosystem Show less
-
-
-
Maverick Angels
-
United States
-
Investment Management
-
1 - 100 Employee
-
Operations & Marketing Assistant
-
Oct 2012 - Apr 2014
Global $12 million angel investment network dedicated to guiding entrepreneurs through the fundraising process Project managed Second Annual Angel Investor Summit at the University of Southern California (USC). Event forged relationships between SoCal Angel Investment Networks and fostered deal sharing, led to $1.5M in fundraising Provided financial and organizational resources to launch businesses by connecting entrepreneurs to industry experts and promoting new ventures to prospective investors. Efforts resulted in over $5M in strategic investments from Angel Investors Implemented an email and digital marketing strategy utilizing Constant Contact, Hootsuite, Facebook, LinkedIn, Twitter and WordPress to generate new leads for monthly bootcamp. Analyzed new market opportunities by conducting research on sector trends across technology, life sciences, financial, energy, creative, consumer goods and entertainment Organized over 45 investor meetings and networking events to facilitate business between entrepreneurs and Angel Investors Show less
-
-
Education
-
UCLA
Bachelor of Arts (B.A.), Psychology -
HBX | Harvard Business School
Certificate, CORE Program -
The London School of Economics and Political Science (LSE)
Certificate, Economics for Foreign Policy -
Columbia Business School
Executive Education Certificate, Strategic Ideation -
NYU School of Professional Studies
International Trade and Logistics -
University of Leeds
Psychology
Community
