Experience

PrettyLittleThing.com

• United Kingdom
• Retail Apparel and Fashion
• 400 - 500 Employee

• Influencer Manager

  • May 2022 - Present

• Assistant Influencer Manager

  • Oct 2020 - May 2022

• Senior Influencer Executive

  • Sep 2018 - Sep 2020

• Influencer Executive

  • Oct 2017 - Aug 2018



Return

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative PR Executive

  • Mar 2017 - Mar 2018



In The Style Fashion LTD

• Blogger Outreach Executive

  • Apr 2016 - Mar 2017

  • Mapping of U.K and international influencer market.• Design and implementation of an effective influencer marketing strategy.• Interim Social Media Executive (6 months) covering all social media channels with a combined following of 1m. • Creating engaging content across all social platforms which compliments the brand aesthetic. • Briefing digital agency and creating content for paid social activity. Experience of creating targeted adverts on Facebook (carousels, single image ads, page likes etc) and boosting organic posts. • Monitoring and reporting on engagement for all influencer activity (organic and sponsored). • Managing and calculating influencer commissions.• Managing monthly budgets.• Creating promotional graphics for social activity on Photoshop. • Assisting with all PR activity including; event planning & management, developing relations with press & celebrities and influencer social engagement.



LullaBellz

• United Kingdom
• Retail
• 1 - 100 Employee

• Online Marketing Assistant

  • Nov 2015 - Apr 2016

  • Managed all social media platforms and delivered marketing strategies to increase outreach potential which resulted in accelerated growth.• Created engaging content which maintained a strong brand identity.• Developed and managed the blogger outreach programme. • Designed and delivered email marketing campaigns using Mailchimp. • Managed all social media platforms and delivered marketing strategies to increase outreach potential which resulted in accelerated growth.• Created engaging content which maintained a strong brand identity.• Developed and managed the blogger outreach programme. • Designed and delivered email marketing campaigns using Mailchimp.



Miss Foxy Ltd

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• E-commerce and Marketing Assistant

  • Jan 2015 - Dec 2015

  • Development of marketing, PR and social media strategies for brand awareness and growth.• Managing and maintaining the website through platform VScommerce.• Created branding and designed promotional material for a celebrity collection.• Event planning, including organising a celebrity press and launch party within a set budget which secured the brand press coverage across several weekly magazines and the Daily Mail online.• Experienced in planning and managing high profile campaign photoshoots; location research, styling, themes and trends.• Experience in blogger outreach and building a strong influence base with celebrity clients working alongside PR agency.• Maintaining and building social media platforms.• Managing and maintaining platforms eBay, Amazon and ASOS marketplace.• Uploading products and writing effective product descriptions.• Writing blog features for the website.



Little Black Dress

• E-commerce Intern

  • Aug 2014 - Oct 2014

  • Assisted in the running of the website through Magento; managing stock levels, visual merchandising and customer service interaction.• Uploading products and writing effective product descriptions.• Assisted in developing a social media and marketing strategy to support a major re-brand and website launch.• Blogger outreach and sourcing key influencers to promote the brand.• Dealing with PR call in’s. • Assisted in the running of the website through Magento; managing stock levels, visual merchandising and customer service interaction.• Uploading products and writing effective product descriptions.• Assisted in developing a social media and marketing strategy to support a major re-brand and website launch.• Blogger outreach and sourcing key influencers to promote the brand.• Dealing with PR call in’s.



Selfridges

• United Kingdom
• Retail
• 700 & Above Employee

• Team Leader

  • Oct 2012 - Jun 2014

  • Promoted in November 2013 to a Senior Member of team which included managing shifts.• Developed important customer service skills, receiving extremely positive customer feedback on a regular basis and reviews of outstanding in my appraisals.• Gained excellent knowledge of the products and a solid understanding of the brand, including service strategies and various marketing tools used to promote their products.• Assisted with visual merchandising, stock control, back of house and promotional events within the store.