Strategic development consultant

• Jul 2022 - Present

I help organizations grasp the right opportunities offered by digital marketing. I'm always on the lookout for the latest trends and tools, so I can point you in the right direction when it comes to optimize your ROI. I help organizations grasp the right opportunities offered by digital marketing. I'm always on the lookout for the latest trends and tools, so I can point you in the right direction when it comes to optimize your ROI.

Account Executive

• Mar 2021 - Jul 2022

Zeffy is a start-up with a very high-paced environment. We're constantly testing new ideas and ways to improve processes. We're building and selling the simplest and most affordable online fundraising solutions for Canadian and American nonprofits. This role helped me grow in many ways: - Improving my prospecting, nurturing, and closing skills by handling a full sales cycle - Focusing on my strong relationship-building skills to extend the usage of Zeffy to existing key accounts and get referrals to keep a healthy pipeline - Accurately forecasting sales - Bringing my organizational skills to a higher level in order to constantly achieve sales targets and efficiently manage a high volume of accounts - Developing new initiatives and finding ways to improve internal processes with my strong presentation and communication skills. Show less

Content Specialist

• Nov 2019 - Mar 2021

I continued my journey in marketing as a content specialist for SuccessFinder. My role was a hybrid between traditional marketing, sales support, and content strategy. - Wrote and managed the content for our website - Coordinated the work of multiple third parties like growth specialists, copy-writers, and creative agencies - Produced creative and impactful presentations and case studies to support the sales team - Worked on the brand style guide and persona development - Developed relationships with key partners in the HR field Show less

Content Strategist

• Jul 2018 - Oct 2019

- Craft the digital content strategy for ShareGate Desktop, ShareGate Apricot and ShareGate Overcast- Build and lead a team of content writers to ensure the success of the content strategy- Drive leads to build a healthy marketing funnel for two new SaaS and one mature software in the Microsoft ecosystem.

Account Manager

• Mar 2015 - Jul 2018

- Excelled through webinars, demos and consultative calls to potential customers- Nurtured and closed B2B sales - Led coaching and training initiatives within the ShareGate sales team- Designed the training material for all ShareGate's new employees- Comfortable with Salesforce, Zendesk, Trello, Confluence, MS Teams and plenty of other tools to assist potential customers throughout their purchasing journey.

Customer Success Manager

• Feb 2014 - Feb 2015

- Led technical customer success calls- Assisted current and potential customers through emails, phone, and online demos- Drove initiatives to ensure a positive user experience- Created educative digital content to assist potential and current customers- Ensured the feedback loop between customers and the Product team.

Customer Service Agent

• Jan 2013 - Feb 2014

Contemporary Fashion Sales Specialist

• Mar 2010 - Dec 2012